然而不管如何解讀數(shù)據(jù)，有一點(diǎn)無(wú)可爭(zhēng)議，業(yè)內(nèi)并沒(méi)有改變配色方式。汰漬將其標(biāo)志性配色從橙色、藍(lán)色和白色改為白色、藍(lán)色和綠色。寶潔堅(jiān)稱調(diào)整與安全無(wú)關(guān)，然而在批評(píng)家的眼里，糖果般彩色小妖精仍然占領(lǐng)著洗衣凝珠的世界。

長(zhǎng)期以來(lái)寶潔一直認(rèn)為，研究表明包裝的樣子與傷害并無(wú)關(guān)系。當(dāng)有人要求寶潔更詳細(xì)描述研究時(shí)，寶潔引用了辛辛那提藥物和毒物信息中心的兩項(xiàng)研究，數(shù)據(jù)都來(lái)自于在汰漬凝珠上市時(shí)便開(kāi)始收集的資料。

認(rèn)真觀察就會(huì)發(fā)現(xiàn)，相關(guān)研究并不能解決問(wèn)題。寶潔向《財(cái)富》雜志提供了第一份研究報(bào)告的副本，也發(fā)送了第二份未出版研究的摘錄。未發(fā)表的研究發(fā)現(xiàn)，根據(jù)顏色（單色對(duì)比無(wú)色）和設(shè)計(jì)（單袋vs.多袋）研究凝珠時(shí)，導(dǎo)致傷害的比例大致與市場(chǎng)份額比例相匹配，例如，多袋凝珠約占傷害案例的70%和市場(chǎng)份額的70%。另一項(xiàng)研究發(fā)現(xiàn)，在市場(chǎng)規(guī)模同等情況下，無(wú)色和單色包裝凝珠對(duì)6歲以下兒童造成的傷害數(shù)量大致相同。

However one interprets the statistics, one thing is undisputed: The industry didn’t alter its approach to color. Tide has changed its signature color scheme to white, blue, and green from orange, blue, and white, but P&G says that change was not safety related. Indeed, the multihued whorls that critics see as so candy-like are still the norm in the laundry-pod world.

P&G has long argued that research shows the appearance of packets doesn’t play a role in exposures. Asked to describe that research in greater detail, P&G cites two studies conducted by the Cincinnati Drug and Poison Information Center—both relying on the data that the organization began collecting at P&G’s behest when Tide Pods launched.

On closer inspection, those studies don’t resolve the question. P&G provided Fortune with a copy of the first study and sent excerpts from the second, which has not been published. The unpublished study found that when examining pods based on color (single vs. colorless) and design (single-chamber vs. multichamber), the ratios of exposures roughly matched the ratios of market share—so, for example, multichamber pods made up about 70% of exposures and 70% of market share. The other found that colorless and single-color packets caused roughly the same number of exposures for children under 6 when controlled for market size.