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Uber裁撤350個(gè)崗位——三個(gè)月內(nèi)的第三輪

Uber裁撤350個(gè)崗位——三個(gè)月內(nèi)的第三輪

Danielle Abril 2019-10-17
這幾輪裁員涉及Uber的無(wú)人駕駛部門、食品配送服務(wù)、市場(chǎng)部、招聘部與核心的共享汽車業(yè)務(wù)。

在巨虧的壓力下,為了運(yùn)營(yíng)好公司,Uber選擇裁撤350個(gè)工作崗位——這是三個(gè)月內(nèi)的第三輪裁員。

首席執(zhí)行官達(dá)拉·科斯羅薩西在周一寫郵件告訴員工們,這些動(dòng)作是公司重構(gòu)的一部分,是為了“確保合適的人”在“合適的崗位上”——這與他給前兩次裁員的解釋類似。

“像今天這樣的日子,對(duì)大家都不容易,執(zhí)行管理團(tuán)隊(duì)和我本人,將盡可能地確保我們以后不需要這么做?!彼f(shuō)。

這幾輪裁員涉及Uber的無(wú)人駕駛部門、食品配送服務(wù)、市場(chǎng)部、招聘部與核心的共享汽車業(yè)務(wù)。

今年7月,作為公司重構(gòu)計(jì)劃的一部分,Uber裁撤了其市場(chǎng)部的400名員工。兩個(gè)月后,公司裁了工程部和產(chǎn)品團(tuán)隊(duì)中的435人,然后有了如今這次。

今年6月,Uber稱公司有接近27000名員工。

最近的一輪裁員,在時(shí)間上與Uber的投資人削減巨額虧損的壓力相吻合。自從5月上市后,Uber報(bào)出了數(shù)十億美元的虧損。今年第二季度,公司稱虧損了52.4億美元,這包括與上市相關(guān)的一次性成本。

公司第三季度的收入報(bào)告將在11月4日公布。

“這是另一種跡象,顯示Uber受到的削減成本和減少戰(zhàn)略性動(dòng)議的壓力?!盬edbush證券的分析師丹·埃夫斯說(shuō),“達(dá)拉和他的團(tuán)隊(duì)怕是要忙不過(guò)來(lái),因?yàn)楹茱@然,Uber的近期增長(zhǎng)并不支持這類擴(kuò)大化的成本重構(gòu)?!?/p>

“一家公司在上市后持續(xù)舉步維艱,這是有麻煩的信號(hào)?!?/p>

上市以來(lái),Uber的股價(jià)已經(jīng)跌掉24%,至每股31.44美元。

股價(jià)的下滑,以及近期的多次裁員,對(duì)公司來(lái)說(shuō)是非常負(fù)面的。Uber曾經(jīng)是科技界的寵兒,但現(xiàn)在成了讓人警惕的反面教材,因?yàn)橥顿Y者會(huì)重新考慮,還要不要在虧錢的科技公司中大筆投錢。

埃夫斯說(shuō),這可能不會(huì)是Uber的最后一次裁員,因?yàn)閁ber要改善財(cái)務(wù)狀況還需做得更多。但D.A. Davison的分析師湯姆·懷特認(rèn)為,針對(duì)市場(chǎng)部門的裁員實(shí)際上可能是個(gè)積極的信號(hào)。它意味著美國(guó)市場(chǎng)競(jìng)爭(zhēng)的緩和,或者說(shuō)Uber已經(jīng)達(dá)到了較高層次的國(guó)內(nèi)消費(fèi)者認(rèn)知度。

他說(shuō):“聽(tīng)起來(lái),這應(yīng)該是今年裁員三部曲的最后一步。”

Uber一直試圖在市場(chǎng)上重新自我定義為“你日常生活的操作系統(tǒng)”。上個(gè)月,Uber舉辦了一個(gè)活動(dòng),推出了融合Uber Eats、自行車和踏板車、公共交通以及其核心的共享汽車的一款應(yīng)用。Uber還推廣了貨運(yùn)業(yè)務(wù),并稱很快會(huì)建芝加哥總部。

幾周前,Uber還首推了Uber Works的應(yīng)用軟件,讓打零工者與臨時(shí)工作配對(duì)——不過(guò)時(shí)間點(diǎn)很別扭,因?yàn)楣菊趯?duì)抗一項(xiàng)加州法案,該法案可能把Uber的駕駛員歸為全職員工。本周初,Uber還宣布了收購(gòu)Cornershop大部分股權(quán)的計(jì)劃,這是一家在線的生鮮食品供應(yīng)商,開(kāi)在智利、墨西哥、秘魯和多倫多。Uber的領(lǐng)導(dǎo)層此前曾經(jīng)建議,公司應(yīng)該考慮進(jìn)入生鮮遞送服務(wù)業(yè)務(wù)。(財(cái)富中文網(wǎng))

譯者:宣峰

?

Under pressure to rein in its huge losses, Uber has cut 350 jobs—its third round of job cuts in just three months.

CEO Dara Khosrowshahi told employees in an email on Monday that the changes are part of a restructuring that’s aiming to “ensure the right people” are in the “right roles”—a similar explanation he’s given for the previous two cuts.

“Days like today are tough for us all, and the [executive leadership team] and I will do everything we can to make certain that we won’t need or have another day like this ahead of us,” he said.

The job cuts impact Uber’s self-driving unit, food delivery service, marketing, recruiting, and its core ride-hailing business.

The news comes after Uber cut 400 employees from its marketing department in July as part of a restructuring. Two months later, the company laid off 435 people from its engineering and product teams.

In June, Uber said it had nearly 27,000 employees.

The latest round of layoffs also coincides with increasing pressure by investors on Uber to reduce its massive losses. The company has reported billion-dollar deficits since its initial public offering in May. During its second quarter, the company said it lost $5.24 billion, which included one-time costs associated with the IPO.

The company is scheduled to report its third quarter earnings on Nov. 4.

“This is another indicator of the pressure Uber is getting around cost cutting and reducing its strategic initiatives,” said Dan Ives, analyst at Wedbush Securities. “Dara and his team have their hands full as clearly Uber’s near-term growth is not supporting this bloated cost structure.

“It’s a troubling sign for a company that continues to stumble since their IPO.”

Since that IPO, Uber’s stock has dropped 24% to $31.44.

That decline, coupled with the recent string of layoffs, is a huge reversal for the company. Once a tech darling, it has since become a cautionary tale as investors rethink their appetite for plowing their money into money-losing tech firms.

Ives said this likely isn’t the last round of layoffs for Uber, which still has a lot of work to do to improve its financials. But Tom White, analyst for D.A. Davidson, said that the layoffs affecting the marketing division may actually be a positive sign. It could be a sign of tempering U.S. competition or that Uber has already achieved a high level of domestic consumer awareness.

It “sounds like this is final step of three-phases of layoffs this year,” he said.

Uber has been trying to remarket itself as “the operating system for your everyday life.” Last month, the company hosted an event in which it touted the integration of Uber Eats, bikes and scooters, public transportation, and its core ride-hailing app. It also boasted its Uber Freight business, which will soon have its own Chicago headquarters.

A couple of weeks ago, Uber also debuted its Uber Works app to match gig workers with temporary jobs—odd timing, given that the company is currently fighting a California bill that may reclassify some its drivers as full-time employees. And earlier this week, Uber announced plans to acquire a majority stake in Cornershop, an online grocery provider in Chile, Mexico, Peru and Toronto. Uber’s leadership had previously suggested that the company was considering getting into the grocery delivery service business.

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