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蘋(píng)果正在秘密研發(fā)這項(xiàng)技術(shù)

蘋(píng)果正在秘密研發(fā)這項(xiàng)技術(shù)

Mark Gurman,彭博社 2019年12月26日
蘋(píng)果公司的一個(gè)團(tuán)隊(duì)正在研究一種衛(wèi)星技術(shù),可以繞過(guò)無(wú)線網(wǎng)絡(luò)將數(shù)據(jù)發(fā)送到設(shè)備上。

圖片來(lái)源:JOSE LUIS STEPHENS / EYEEM FOR GETTY

據(jù)知情人士透露,手機(jī)制造商蘋(píng)果的一個(gè)秘密團(tuán)隊(duì)正在研究衛(wèi)星技術(shù),該技術(shù)可以繞過(guò)無(wú)線網(wǎng)絡(luò),直接向設(shè)備發(fā)送互聯(lián)網(wǎng)服務(wù)。

上述要求匿名的知情人士表示,位于加州庫(kù)比蒂諾的蘋(píng)果公司有來(lái)自航空航天、衛(wèi)星和天線設(shè)計(jì)領(lǐng)域的十余名工程師參與這個(gè)項(xiàng)目,他們的目標(biāo)是在五年內(nèi)完成項(xiàng)目成果部署。該項(xiàng)目仍然處于早期階段,中途可能會(huì)被中斷,而且衛(wèi)星開(kāi)發(fā)的明確方向和用途還沒(méi)有最終確定。盡管如此,蘋(píng)果的首席執(zhí)行官蒂姆·庫(kù)克對(duì)該項(xiàng)目表現(xiàn)出了興趣,表示這是公司的優(yōu)先事項(xiàng)。

蘋(píng)果在通信衛(wèi)星和下一代無(wú)線技術(shù)領(lǐng)域的研發(fā)努力說(shuō)明,其目標(biāo)可能是向用戶設(shè)備發(fā)送數(shù)據(jù),以減輕對(duì)無(wú)線運(yùn)營(yíng)商的依賴,或在沒(méi)有傳統(tǒng)網(wǎng)絡(luò)的情況下實(shí)現(xiàn)設(shè)備連接。蘋(píng)果還可以通過(guò)對(duì)衛(wèi)星領(lǐng)域的探索,更精準(zhǔn)地追蹤蘋(píng)果設(shè)備的定位,從而改進(jìn)蘋(píng)果地圖,開(kāi)發(fā)新功能。

目前還不清楚蘋(píng)果公司是打算自己進(jìn)行耗資巨大的衛(wèi)星群開(kāi)發(fā),還是僅僅利用地面設(shè)備將現(xiàn)有衛(wèi)星的數(shù)據(jù)發(fā)送到移動(dòng)設(shè)備上。全球最大的衛(wèi)星制造商包括諾斯羅普·格魯曼公司、洛克希德·馬丁公司和波音公司等。蘋(píng)果發(fā)言人拒絕置評(píng)。

亞馬遜公司計(jì)劃在未來(lái)部署3000多顆衛(wèi)星,作為其衛(wèi)星星群的一部分。然而,這個(gè)行業(yè)充滿了失敗的案例。1999年,銥星公司申請(qǐng)破產(chǎn)保護(hù);十幾年前,泰利迪斯放棄了“空中互聯(lián)網(wǎng)”計(jì)劃。新近投身于該領(lǐng)域的Facebook、SpaceX和亞馬遜離實(shí)現(xiàn)創(chuàng)收還有很長(zhǎng)的路要走,而蘋(píng)果很少在沒(méi)有明確賺錢(qián)路徑的情況下進(jìn)入新領(lǐng)域。

衛(wèi)星專家、TMF Associates的負(fù)責(zé)人蒂姆·法勒說(shuō):“銥星公司、全球星和泰利迪斯這些公司的失敗教訓(xùn)表明,耗資數(shù)十億美元的衛(wèi)星通信項(xiàng)目很難找到可行的商業(yè)計(jì)劃?!?

最近幾個(gè)月,蘋(píng)果開(kāi)始為該團(tuán)隊(duì)招聘新的軟硬件專家,尋找有通信設(shè)備組件設(shè)計(jì)經(jīng)驗(yàn)的工程師。該公司還專門(mén)從航空航天和無(wú)線數(shù)據(jù)傳輸領(lǐng)域招聘了高管。

該團(tuán)隊(duì)由邁克爾·特里拉和約翰·芬威克領(lǐng)導(dǎo),他們?cè)?jīng)是航空工程師,曾在衛(wèi)星成像公司Skybox Imaging 2014年賣(mài)給谷歌前協(xié)助管理公司。彭博新聞社當(dāng)時(shí)報(bào)道,兩人曾經(jīng)在谷歌主管衛(wèi)星和宇宙飛船業(yè)務(wù),直到2017年一起離開(kāi),開(kāi)始在蘋(píng)果從事新項(xiàng)目。

邁克爾·特里拉和約翰·芬威克在蘋(píng)果頭一年半的時(shí)間里,探索了開(kāi)發(fā)衛(wèi)星技術(shù)的可行性,弄明白了他們想要解決的問(wèn)題。最近幾個(gè)月,他們已經(jīng)開(kāi)始加速推進(jìn)。今年早些時(shí)候,該項(xiàng)目遭遇了一些挫折,因?yàn)轫?xiàng)目的前任領(lǐng)導(dǎo)、2016年入職的格雷格·達(dá)菲離開(kāi)了蘋(píng)果公司。達(dá)菲是2014年被谷歌收購(gòu)的攝影類創(chuàng)業(yè)公司Dropcam的聯(lián)合創(chuàng)始人,其直屬上司是蘋(píng)果公司的硬件工程高級(jí)副總裁丹·里奇奧。

達(dá)菲的領(lǐng)英資料顯示,他曾經(jīng)從事涉及“衛(wèi)星通信、無(wú)線和家庭產(chǎn)品/技術(shù)”的項(xiàng)目。他拒絕評(píng)論自己在蘋(píng)果的具體工作。

特里拉和芬威克仍然在蘋(píng)果的硬件工程部工作,他們的直屬領(lǐng)導(dǎo)是里奇奧負(fù)責(zé)iPhone工程的副手。

熟悉該團(tuán)隊(duì)的人士說(shuō),該團(tuán)隊(duì)最近增加了來(lái)自無(wú)線行業(yè)的人員,其中包括工程師馬特·艾特斯,協(xié)助領(lǐng)導(dǎo)該項(xiàng)目。艾特斯是無(wú)線技術(shù)領(lǐng)域最響亮的幾個(gè)名字之一,曾經(jīng)創(chuàng)立艾特斯研究公司,該公司為美國(guó)國(guó)家儀器公司所有,主要銷售無(wú)線網(wǎng)絡(luò)設(shè)備。

蘋(píng)果還聘請(qǐng)了艾西利·摩爾·威廉姆斯和丹尼爾·埃利斯,前者曾經(jīng)長(zhǎng)期擔(dān)任主營(yíng)通信衛(wèi)星業(yè)務(wù)的航空航天公司的高管,后者曾經(jīng)在奈飛擔(dān)任高管,主管公司的內(nèi)容發(fā)布網(wǎng)絡(luò)(Content Delivery Network,簡(jiǎn)稱CDN)。埃利斯在建立能夠在全球范圍內(nèi)進(jìn)行內(nèi)容和信息傳播的網(wǎng)絡(luò)方面經(jīng)驗(yàn)豐富。

衛(wèi)星技術(shù)是蘋(píng)果公司正在進(jìn)行的幾個(gè)“特殊項(xiàng)目”之一。蘋(píng)果公司的“特殊項(xiàng)目”指的是正在進(jìn)行中的“臭鼬工廠”項(xiàng)目或重要新產(chǎn)品的開(kāi)發(fā)。

彭博社此前曾經(jīng)報(bào)道,蘋(píng)果正在研發(fā)的還包括:最早將于2021年上市的虛擬現(xiàn)實(shí)耳機(jī)、將在此之后推出的增強(qiáng)現(xiàn)實(shí)眼鏡、用于未來(lái)新產(chǎn)品的MicroLED屏幕、新的家居產(chǎn)品、無(wú)人駕駛汽車技術(shù)以及能夠分析用戶的血液化學(xué)成分以確定其血糖水平的新蘋(píng)果手表。蘋(píng)果還在擴(kuò)大其自主芯片的研發(fā),以期取代其Mac電腦處理器制造商英特爾,以及手機(jī)調(diào)制解調(diào)器組件供應(yīng)商英特爾和高通。

蘋(píng)果公司的文件顯示,在庫(kù)克的領(lǐng)導(dǎo)下,蘋(píng)果迅速擴(kuò)大了研發(fā)預(yù)算,2019財(cái)年支出了160億美元,較上年增長(zhǎng)14%。蘋(píng)果的主要目標(biāo)之一是,更多地自主完成其產(chǎn)品背后的技術(shù),這也是衛(wèi)星技術(shù)最終要實(shí)現(xiàn)的目標(biāo)。(財(cái)富中文網(wǎng))

譯者:Agatha

Apple has a secret team working on satellite technology that the iPhone maker could use to beam internet services directly to devices, bypassing wireless networks, according to people familiar with the work.

The Cupertino, Calif.-based iPhone maker has about a dozen engineers from the aerospace, satellite, and antenna design industries working on the project with the goal of deploying their results within five years, said the people, who asked not to be identified discussing internal company efforts. Work on the project is still early and could be abandoned, the people said, and a clear direction and use for satellites hasn’t been finalized. Still, Apple Chief Executive Officer Tim Cook has shown interest in the project, indicating it’s a company priority.

Apple’s work on communications satellites and next-generation wireless technology means the aim is likely to beam data to a user’s device, potentially mitigating the dependence on wireless carriers, or for linking devices together without a traditional network. Apple could also be exploring satellites for more precise location tracking for its devices, enabling improved maps and new features.

It’s not clear if Apple intends to pursue the costly development of a satellite constellation itself or simply harness on-the-ground equipment that would take data from existing satellites and send it to mobile devices. Northrop Grumman, Lockheed Martin, and Boeing are some of the biggest satellite makers. An Apple spokeswoman declined to comment.

Amazon plans to deploy more than 3,000 satellites as part of a future constellation. However, the industry is littered with failures. Iridium filed for bankruptcy protection in 1999, and Teledesic abandoned its “internet from the sky” plan more than a decade ago. Newer efforts from Facebook, SpaceX, and Amazon are a long way from generating revenue, and Apple rarely enters new categories without a clear way to make money.

“The lessons of prior failures like Iridium, Globalstar, and Teledesic are that it’s really hard to find a viable business plan for multibillion-dollar satellite communications projects,” said Tim Farrar, a satellite expert and principal at TMF associates.

In recent months, Apple has started hiring new software and hardware experts for the team, seeking engineers with experience in designing components for communications equipment. The company has also hired additional executives from the aerospace and wireless data delivery fields.

The team is led by Michael Trela and John Fenwick, former aerospace engineers who helped lead satellite imaging company Skybox Imaging before it sold to Google in 2014. The pair led Google’s satellite and spacecraft operations until leaving together in 2017 to begin a new initiative at Apple, Bloomberg News reported at the time.

During their first year and a half at Apple, Trela and Fenwick explored the feasibility of developing satellite technology and understanding the problem they want to solve, and in recent months have started intensifying work on the project. The effort suffered a setback earlier this year when its previous leader, Greg Duffy, left Apple after joining in 2016. Duffy, the co-founder of camera startup Dropcam, which Google acquired in 2014, reported to Dan Riccio, Apple’s senior vice president of hardware engineering.

On his LinkedIn profile, Duffy said he worked on projects involving “satellite communications, wireless, and home products/technologies.” He declined to comment more specifically on his work at Apple.

Trela and Fenwick still work within Apple’s hardware engineering division, but now report to Riccio’s lieutenant in charge of iPhone engineering.

The team has recently added people from the wireless industry, including engineer Matt Ettus, who now helps lead the initiative, people familiar with the team said. Ettus is one of the foremost names in wireless technologies and created Ettus Research, a National Instruments-owned firm that sells wireless networking equipment.

Apple has also hired Ashley Moore Williams, a longtime executive from Aerospace Corp. who focused on communication satellites, and Daniel Ellis, a former Netflix executive who helped oversee the company’s Content Delivery Network, or CDN. Ellis has experience in building networks that can beam content and information on a global scale.

The work on satellite technology is one of several “special projects”—an Apple term for skunkworks initiatives or development of major new product categories—under way at the company.

As Bloomberg has previously reported, Apple also is working on a virtual reality headset to debut as early as 2021, augmented reality glasses for launch after that, MicroLED screens for future devices, new home products, self-driving car technology and a future Apple Watch that can analyze a user’s blood chemistry to determine glucose levels. Apple is also expanding its in-house chip development, seeking to replace Intel as its Mac processor maker, and Intel and Qualcomm as the providers of its modem component for phones.

Under Cook, Apple has rapidly expanded its research and development budget, spending $16 billion in the 2019 fiscal year, an increase of 14% from the prior year, according to company filings. One of Apple’s primary goals is to bring more of the technology behind its products in house, which is what work on satellites could eventually enable.

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