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上班“種菜”:隨處可見(jiàn)的新時(shí)尚

上班“種菜”:隨處可見(jiàn)的新時(shí)尚

Vickie Elmer 2011年04月14日
既有助健康,又鼓舞士氣,員工菜園在公司的支持下如雨后春筍迅速成長(zhǎng),成為當(dāng)下一道新時(shí)尚。

????天伯倫(Timberland)公司位于美國(guó)新罕布什爾州斯特拉漢總部的員工菜園不僅“啃噬”了公司草坪,還要繼續(xù)開(kāi)新疆辟新土。去年秋天,員工在公司前面交叉種植了果樹(shù);今年,他們還要搭架結(jié)藤,在這里種上本地葡萄;明年,員工們會(huì)將公司租用辦公區(qū)后面的綠茵地開(kāi)墾成一片藍(lán)莓田。

????“我們馬上就沒(méi)‘田’可種了”,該公司環(huán)境工作高級(jí)經(jīng)理貝琪?布萊斯代說(shuō)。天伯倫是一家專(zhuān)門(mén)出品靴子、鞋子及其他戶(hù)外用品的公司。

????盡管“耕田”有限,但員工們對(duì)該公司的“勝利菜園”及這整個(gè)理念熱情無(wú)限高漲。有專(zhuān)家指出,有公司扶持的員工菜園成長(zhǎng)迅速,因此無(wú)論小公司還是《財(cái)富》美國(guó)500強(qiáng)(Fortune 500)大企業(yè),都紛紛踴躍嘗試。

????“據(jù)非正式統(tǒng)計(jì),很多指標(biāo)都在增長(zhǎng)。”人力資源經(jīng)理人協(xié)會(huì)(Society of Human Resource Managers)的在線編輯內(nèi)容經(jīng)理史蒂夫?貝茨如是說(shuō)。

????在過(guò)去幾年,有多少菜園出現(xiàn)在員工停車(chē)場(chǎng)旁,出現(xiàn)在辦公區(qū)花園的角落,是個(gè)無(wú)人知曉的問(wèn)題,但可以確定的是,伴之成長(zhǎng)的是企業(yè)對(duì)員工健康的關(guān)注,以及為員工提供低成本福利的努力。

????“‘種菜’是一舉多得的”,園藝愛(ài)好者兼園藝書(shū)作家貝茨說(shuō):“公司不惜成本,把員工拉去戶(hù)外搞團(tuán)隊(duì)建設(shè)活動(dòng),或出高價(jià)聘請(qǐng)權(quán)威顧問(wèn),與公司支持員工菜園,買(mǎi)種子辟田地,此兩舉其實(shí)功效無(wú)異?!?/p>

????嘗試員工菜園的公司有:美國(guó)明尼蘇達(dá)州的藍(lán)十字藍(lán)盾(Blue Cross Blue Shield),美國(guó)百特國(guó)際有限公司(Baxter International),谷歌公司(Google),美國(guó)西南航空公司(Southwest Airlines)以及切薩皮克能源公司(Chesapeake Energy)等。其中,切薩皮克能源公司旗下的300多名員工在奧克拉荷馬城總部附近開(kāi)辟了一整塊土地種植蔬菜。

????全美園藝協(xié)會(huì)(National Gardening Association)表示,越來(lái)越多的美國(guó)人投入到開(kāi)墾自家菜園的運(yùn)動(dòng)中。預(yù)估表明,2010年,約有四千萬(wàn)美國(guó)家庭打算自種水果、蔬菜或是花草,較兩年前增長(zhǎng)了10%。

????對(duì)于有些人來(lái)說(shuō),離會(huì)議室舉步之遙的一小塊地,正好可以讓他們出來(lái)透透氣,澆一澆地里的豆苗后,再回去加個(gè)班完成項(xiàng)目。一些人甚至?xí)谥苣е胰艘黄饋?lái)耕種,而另外一些人則通過(guò)員工互助課程學(xué)習(xí)園藝。

????工作在惠普(Hewlett Packard)溫哥華分公司的員工,大多住在公寓樓里,所以公司的“耕田”成了他們滿(mǎn)足“耕種癮”的“金土地”?;萜瞻l(fā)言人稱(chēng),公司菜園開(kāi)墾于28年前,其規(guī)模在最近幾年增加了一倍。

????菜園耕作可以培養(yǎng)團(tuán)隊(duì)意識(shí),可以鍛煉毅力,這些在辦公室工作中也是難能可貴的。

????今年,在切薩皮克能源公司,上百名員工志愿參與新員工菜園的開(kāi)墾,他們足夠照料2英畝員工菜園里的65個(gè)花圃。該天然氣公司員工菜園的協(xié)調(diào)人凱瑟琳.J.古德溫介紹,“去年,員工菜園播種得很晚,后來(lái)又遭受冰雹襲擊,冰雹大得如同壘球,我們不得已重新播種,可此后又遇大洪水,洪水淹了我們的菜園,我們只有再次從零開(kāi)始?!?/p>

????教訓(xùn):振作精神從頭再來(lái)。秋天是收獲的季節(jié),員工菜園收獲了豐碩的秋葵菜和番薯,其中300磅的收成捐贈(zèng)給了提供免費(fèi)食品的慈善機(jī)構(gòu)。

????對(duì)園藝的熱愛(ài)會(huì)在同事間相互感染。今年,切薩皮克能源公司的員工打算在這個(gè)季初播種,而且他們已經(jīng)種了洋蔥、豌豆和土豆。

????“他們急不可待地想在菜園里采摘西紅柿。我們很興奮,我們也準(zhǔn)備好了。”古德溫說(shuō)。

????公司菜園幫助員工在工作和生活中獲得平衡,以前的“快,快,工作”,變成了現(xiàn)在的“出去曬曬太陽(yáng),種種地”,古德溫說(shuō)。

????在員工調(diào)查中,切薩皮克員工說(shuō)他們很珍視在“耕作”中建立的友誼與默契。這種同志情誼在其他的公司菜園里同樣可見(jiàn)。

????“這種做法肯定會(huì)把各種不同群體人員團(tuán)結(jié)到一起”,天伯倫的布萊斯德?tīng)栒f(shuō)。

????天伯倫總部擁有700名員工,許多員工以前都互不相識(shí),是一起汲水的田間勞動(dòng)使他們相識(shí)。較之以前每早9點(diǎn),自助餐廳里的視而不見(jiàn),現(xiàn)在的他們,卻會(huì)在餐廳特設(shè)農(nóng)產(chǎn)品柜臺(tái)一起挑選最美的小花束、紫蘇或者蔬菜。

????“他們轉(zhuǎn)來(lái)轉(zhuǎn)去的”等待著農(nóng)產(chǎn)品上架,她說(shuō),“新剪下的花朵總是轉(zhuǎn)眼間便一搶而空。這些花朵照亮了辦公室”。

????利他主義是公司菜園的另一大收獲。天伯倫的員工在自助餐廳特設(shè)柜臺(tái)購(gòu)買(mǎi)自耕小農(nóng)產(chǎn)品,獲得的收入用于幫助位于新罕布什爾州的一個(gè)“食物銀行”,大部分員工菜園都是這樣運(yùn)作的。

????天伯倫員工可以抽出40小時(shí)帶薪社區(qū)服務(wù)時(shí)間中的一部分用于照料花朵與蔬菜。其它公司中,員工可以用自由支配時(shí)間照料菜園,比如在午飯時(shí)間、上班前或下班后。

????在培養(yǎng)了團(tuán)隊(duì)合作精神與問(wèn)題解決能力的同時(shí),總部在明尼蘇達(dá)州的一家傳媒與市場(chǎng)營(yíng)銷(xiāo)公司——哈伯曼,正利用菜園發(fā)展企業(yè)、招賢納才。該公司與一些有機(jī)食品相關(guān)組織開(kāi)展業(yè)務(wù),現(xiàn)有客戶(hù)和潛在客戶(hù)還能收到該公司的自耕農(nóng)產(chǎn)品。哈伯曼甚至還創(chuàng)建了一個(gè)名為employergardens.com的網(wǎng)站。

????“我們招募到很多有識(shí)之士,他們獲悉了我們公司的菜園并稱(chēng)‘我想在這里工作’。他們非常優(yōu)秀……這正可以吸引我們需要的人才,” 哈伯曼的合伙人兼公司菜園負(fù)責(zé)人利茲?莫利茲?奧托說(shuō)。

????奧托在收到客戶(hù)的感謝信后說(shuō),她“知道了我們正在干一件了不起的事”,而一名入職不久的新員工在與她一起在菜園耕作時(shí)說(shuō),“能有401K養(yǎng)老金,那可真棒!但我更愛(ài)我們的菜園。你們正在把食物放在我的餐桌上,這對(duì)我實(shí)在意義非凡?!?/p>

????The employee gardens at Timberland's Stratham, N.H., headquarters are eating up the lawns and sprouting new sections. Fruit trees were planted in a roundabout in front last fall, and a big arbor for native grape varieties will go in sometime this year. Next year, the shady patch behind Timberland's leased offices could become a blueberry patch.

????"We're going to run out of space pretty quickly," says Betsy Blaisdell, senior manager of environmental stewardship at Timberland (TBL), maker of boots, shoes and other outdoor gear.

????Space may be sparse, but enthusiasm runs high for Timberland's Victory Garden, and for the overall concept. Corporate-backed employee gardens are growing like weeds, experts say, with small firms and Fortune 500 companies both buying topsoil and seeds.

????"Anecdotally, there's a lot of indicators that it is increasing," says Steve Bates, manager of online editorial content at the Society of Human Resource Managers.

????While no one has a good count on the number of gardens planted next to employer parking lots and in corners of office parks in the last couple of years, growth has been fueled largely by growing interest in employee wellness and an effort to give workers a low-cost benefit.

????"It hits a lot of themes," says Bates, an avid gardener and author of a gardening book. "Companies pay tons of money for off-site team-building things, or bring in high-paid, high-powered consultants. They accomplish the same things with seeds and a strip of land."

????Among the companies growing vegetables are Blue Cross Blue Shield of Minnesota, Baxter International (BAX), Google (GOOG), Southwest Airlines (LUV) and Chesapeake Energy (CHK), where more than 300 employees tend a full block of gardens near its Oklahoma City headquarters.

????Gardening in general is on a growth path. An estimated 40 million American households planned to grew fruits, vegetables or herbs in 2010, an increase of more than 10% from just two years ago, according to the National Gardening Association.

????For some, having a plot just a stone's throw away from their conference room may give them a reason to stay late and finish a project after watering their pea patch. Some even bring their family with them to garden on the weekends; others learn to garden at employer-sponsored classes.

????A number of Hewlett Packard's (HPQ) Vancouver-based employees live in apartments, so the company's plot is one of the few venues where they can dig into the earth. The company's gardens, established 28 years ago, have doubled in size in the last few years, according to an HP spokesperson.

????Working in the garden can offer lessons about teamwork and persistence that are highly applicable to the office.

????At Chesapeake Energy, hundreds of employees signed up to volunteer in the new employee gardens this year, enough to tend 65 raised garden beds spread over two acres. The garden project got off to a late start last year, and they were hit by "a huge hailstorm, softball-size hail," recalls Kathryn J. Goodwin, employee garden coordinator at the natural gas company. "We had to replant. Then we had a major flood, it drowned our garden. So we replanted a second time."

????The lesson: Pick yourself up and go at it again. The major harvest came in during the fall, with plentiful okra and enough sweet potatoes to donate 300 pounds to the food pantry.

????The enthusiasm for gardening with coworkers can be contagious. This year, at Chesapeake Energy, staffers will begin to plant earlier in the season, and they have already planted onions, peas and potatoes.

????"They're chomping at the bit to get their tomatoes in the garden. We're excited. We're ready," Goodwin says.

????The gardens help employees achieve a semblance of work-life balance. They can offset the "go, go, work, work" ethic with a "get outside in the sunshine" and dig in the earth approach, Goodwin says.

????In staff surveys, Chesapeake employees say they appreciate the friendships and workplace relationships they have built on their gardening teams. That sense of camaraderie and connection permeates at other corporate gardens too.

????"This definitely brings together a diverse group of people," says Timberland's Blaisdell.

????With 700 people working at Timberland's headquarters, many employees didn't know each other before picking up watering cans together. Or they may meet at the farm stand in the cafeteria at around 9 a.m. in search of the perfect posies or basil or vegetables.

????"They hover," waiting for the produce, she says. "Cut flowers are always gone in an instant. It lights up the office."

????Altruism is another big draw to the company garden. Timberland staff buy produce at a little farm stand in their cafeteria, and proceeds support a food bank in New Hampshire -- a fairly common approach for employee gardens.

????Timberland employees may use some of their 40 hours of paid community service time to tend the flowers and vegetables. At other companies, employees go to the gardens on their own time -- lunch hours, before or after work.

????Along with cultivating teamwork and problem-solving, Haberman, a Minnesota-based media and marketing firm, uses its garden as a business development and recruiting tool. The company does business with a number of organic food related organizations, and current and potential clients receive some of the bounty. Haberman even developed a website called employergardens.com.

????"We get a lot of people who read about the garden and say 'I want to work here.' They're great people…. You're going to draw the people that you want on your team," says Liz Morris Otto, a partner and chief garden officer at Haberman.

????Otto says she "knew we were really onto something" after receiving thank-you notes from clients, and after a new employee, while tending the garden with her, said, "It's great that we have a 401(k), but I love our vegetable garden. You're putting food on my table -- and that's really important to me."

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