????另外，員工們可能會(huì)認(rèn)為，如果他們使用自己的iPhone或黑莓手機(jī)發(fā)微博，或在社交網(wǎng)站進(jìn)行交友，那么他們?cè)诰W(wǎng)上說(shuō)什么、做什么，就完全是他們自己的事——哪怕他們使用的是公司的工作微博賬戶，或是其它由公司贊助的網(wǎng)絡(luò)平臺(tái)。這樣就使公司平臺(tái)和個(gè)人平臺(tái)的界限進(jìn)一步模糊了。

????有一種辦法可以避免出現(xiàn)PhoneDog這樣的法律糾紛，那就是由公司針對(duì)社交媒體制定一份人人都能理解的政策，不過(guò)普士高法律事務(wù)所表示，現(xiàn)在大約半數(shù)的公司都沒(méi)有制定類似政策（盡管43%的企業(yè)表示存在“員工濫用社交媒體”的現(xiàn)象）。

????布隆指出：“社交媒體這一技術(shù)發(fā)展得很快，企業(yè)政策還沒(méi)有來(lái)得及跟上?！彼J(rèn)為，企業(yè)在批準(zhǔn)員工打著公司旗號(hào)闖蕩社交網(wǎng)絡(luò)之前，應(yīng)該“先坐下來(lái)考慮清楚你想要保護(hù)什么”，然后確保員工明白這一點(diǎn)。

????與此同時(shí)，對(duì)于那些不想重蹈克拉維茨的覆轍的人，布隆也提供了以下建議：“借鑒個(gè)人郵件和Facebook賬號(hào)的做法，在公司的工作賬號(hào)之外，以個(gè)人的名義開(kāi)設(shè)自己的微博，然后建立獨(dú)特的、個(gè)人的網(wǎng)絡(luò)形象?！?/p>

????這樣一來(lái)，當(dāng)你離開(kāi)現(xiàn)在的工作時(shí)，起碼不會(huì)惹上官司。

????譯者：樸成奎

????Blurring the boundaries further, employees may assume that, if they use their own personal iPhones or BlackBerrys to tweet, connect, or friend, then whatever they're doing or saying online is their own business -- even if they use company-owned Twitter handles or other corporate-sponsored platforms to do it.

????One way to avoid the kind of legal hugger-mugger PhoneDog is embroiled in: Write up a company policy on social media that everyone understands, which Proskauer's survey says about half of all employers have yet to do (even though 43% report "employee misuse" of social media).

????"The technology has moved so fast that policies have yet to catch up," Bloom notes. Before unleashing employees in cyberspace under the company banner, she says, "sit down and think carefully about what you want to protect." Then make sure employees get it.

????At the same time, for anyone who wants to steer clear of Kravitz's predicament, Bloom offers this advice: "The same way you have your own personal email and Facebook accounts, separate from your employer's, develop your own Twitter following with your own personal handle. Create your own distinct, individual online persona."

????If and when you leave your current job, it just might keep you out of court.