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大學(xué)急需開設(shè)的10門商務(wù)課

大學(xué)急需開設(shè)的10門商務(wù)課

Martin Zwilling 2012年09月12日
如今進(jìn)入商界的人受教育程度似乎越來越高,但與前輩們相比,他們所做的準(zhǔn)備似乎遠(yuǎn)遠(yuǎn)不夠。有些需要他們掌握的課程目前為止根本還沒有走進(jìn)大學(xué)校園的課堂。

????我敢肯定,在商界打拼幾年之后,幾乎所有人都能后知后覺地說出幾門當(dāng)初讀大學(xué)時(shí)原本應(yīng)該學(xué)習(xí)的課程。而更令人擔(dān)憂的是,許多課程從來沒有進(jìn)入過大學(xué)課堂,越來越多的畢業(yè)生還沒有做好充分準(zhǔn)備,就一腳踏入了現(xiàn)實(shí)社會(huì)。

????當(dāng)然,我所說的課程并不涉及個(gè)人生活,比如個(gè)人財(cái)務(wù)與信用管理等。以下是我希望大學(xué)提供、但據(jù)我所知尚未開設(shè)的實(shí)用商務(wù)課程:

????1. 辦公室政治基本處理原則。任何公司,不論大小,都存在辦公室政治,其中涉及到錯(cuò)綜復(fù)雜的“權(quán)利地位網(wǎng)絡(luò)”。誰不希望有人能提前告訴自己,如何解讀肢體語言、如何理解辦公室里的閑話,以及在自己的電子郵件中,哪些話該說,哪些話只能爛在心里?

????2. 電子郵件商務(wù)寫作。商務(wù)寫作不同于學(xué)術(shù)論文。在學(xué)校里,我們受到的教育是為了達(dá)到文件頁數(shù)要求,可以將一個(gè)不完善的觀點(diǎn)進(jìn)行擴(kuò)展。但商務(wù)寫作則截然相反。需要在一頁紙內(nèi)表達(dá)清楚自己的觀點(diǎn),并能迅速完成交易,不需要冗長的幻燈片演示。

????3. 掌握盲打技術(shù)。一位職業(yè)人員或者高管,每天平均花多長時(shí)間,弓著背彎著腰,盯著電腦鍵盤,用“一指禪”打字?再縱觀整個(gè)職業(yè)生涯,你就能明白學(xué)會(huì)盲打所帶來的回報(bào)。

????4. 成功的著裝訣竅。與在高校一樣,“穿什么是什么”的原則同樣適用于商界。但沒有人會(huì)告訴你商界的著裝準(zhǔn)則,所以許多千禧一代上班時(shí)穿著牛仔褲,戴著棒球帽,露出紋身,腳蹬拖鞋,還希望自己能得到高管級別的待遇。

????5. 揭開商業(yè)邏輯的神秘面紗。其實(shí),換種說法,就是如何做一名懷疑論者。人們可能通過數(shù)字、糟糕的邏輯和修辭,有意或無意地誤導(dǎo)你,所以,你得看透他們的行事方式。人們對你說的話中,99%都是謊言。你能發(fā)現(xiàn)謊言背后那1%的真相嗎?

????6. 商業(yè)預(yù)算與收益。重點(diǎn)是了解在公司里如何進(jìn)行預(yù)算以及得到經(jīng)費(fèi)。它會(huì)給你帶來巨大的好處,比如可以為你最中意的項(xiàng)目得到資金支持,為自己的工資水平提供佐證,或者協(xié)商獎(jiǎng)金額等等。

????7. 銷售技巧。大學(xué)里有數(shù)不清的“營銷”課程,但肯定所有人都認(rèn)為“銷售”其實(shí)平淡無奇。銷售是一門復(fù)雜的學(xué)問,需要綜合人際關(guān)系、勸導(dǎo)技巧、談判能力和專業(yè)知識(shí)。

????8. 追根究底的問題分析。專業(yè)商務(wù)人士需要從大局著眼分析問題。大學(xué)里大部分課程關(guān)注的只是狹隘的興趣領(lǐng)域,只教學(xué)生透過一個(gè)層面看待問題。正是這個(gè)原因造成了不可預(yù)見的結(jié)果。

????9. 如何實(shí)現(xiàn)工作負(fù)擔(dān)最小化。在辦公室里,工作永遠(yuǎn)干不完,時(shí)間永遠(yuǎn)不夠用。所以,你要學(xué)會(huì)通過組織和優(yōu)先排序,明確不去做哪些工作,以及怎樣才能擺脫這樣的工作,同時(shí)還要用你的全盤視野打動(dòng)你的老板。

????10. 求職基本常識(shí)。不論找什么工作,對于需要為之付出的努力與時(shí)間,人們要有符合實(shí)際的預(yù)期。糟糕透頂?shù)膫€(gè)人簡歷和在社交網(wǎng)絡(luò)上的古怪舉動(dòng)都會(huì)毀掉一個(gè)人的職業(yè)生涯。職位描述與個(gè)人成就的區(qū)別似乎讓大多數(shù)人為之頭痛。

????I'm sure that every one of us who has been out in the business world for a few years can look back with perfect hindsight and name a few college courses we should have taken. What's more disconcerting to me is that I can name a few that weren't even offered, and more than a few students who graduate ill-prepared for the real world!

????I won't even try to cover here the ones you didn't find for your personal life, like managing personal finances and credit. But on the business side, here is my list of useful courses that we wish existed, but as far as I know, still aren't generally available:

????1.Basic Office Politics. Office politics involves the complex network of power and status that exists within every business, large and small. Don't you wish that someone had prepped you on how to read the body language, interpret office gossip, and when to hit the delete key on your email rather than the send key?

????2.Business Writing for Email. Writing in business is not the same as in an academic environment. In school, you're taught to stretch weak ideas to reach your document page limit. The business world expects exactly the opposite. The challenge is to communicate your idea in one page, and close the deal quickly without a big slide presentation.

????3.Touch-Typing for Dummies. How many hours a day does the average professional and executive today spend hunched over a computer keyboard "hunting and pecking"? Throughout a career lifetime, just think of the return on that investment.

????4.Dress for Success. "You are what you wear" works in business, just like it did in high school. But no one tells you the business norms, so Gen-Y'ers come to work in jeans, baseball caps, tattoos, flip-flops and expect to be treated as executives.

????5.Demystifying Business Logic. Another term for this is how to be a skeptic. Understand the ways people can mislead deliberately or accidentally with numbers, bad logic and rhetoric. There's some untruth hidden in 99% of everything you're told. Can you find it?

????6.Business Budgets and Benefits. The focus here would be on the actual nuts and bolts of how things get budgeted and financed in business. This will pay big dividends in getting your favorite project funded, or justifying your own salary, or negotiating a bonus.

????7.Business Sales Techniques. We can find tons of "marketing' courses in colleges and universities but everyone must think that "selling" is intuitively obvious. The art of selling is complex blend of relationships, persuasion techniques, negotiation, and knowledge.

????8.Root-Cause Problem Analysis. Business professionals need to analyze problems from a big picture perspective. Most classes in college focus on a narrow area of interest, which just teach students to focus on problems through one lens. That's how unforeseen consequences go unforeseen.

????9.Minimizing Business Workloads. In the office world there's always way more work than there is time to do it. You need to be able to figure out what not to do, and how to not do it, by organizing and prioritizing, and still impress your boss with your thoroughness.

????10.Job Hunting Basics. People need realistic expectations about how much effort and time it takes to get just about any job. Atrocious resumes and social network antics will kill your career. The difference between job descriptions and accomplishments seems to elude most people.

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