????圖書營(yíng)銷史上還從來(lái)沒(méi)有出現(xiàn)過(guò)像謝莉爾?桑德伯格這次這樣的大手筆。

????上周四，紐約市市長(zhǎng)邁克?布隆博格和知名女博主阿麗安娜?赫芬頓在紐約為Facebook首席運(yùn)營(yíng)官謝莉爾?桑德伯格舉辦了一場(chǎng)聚會(huì)，邀請(qǐng)了前美國(guó)財(cái)長(zhǎng)蒂姆?蓋特納、電影導(dǎo)演喬治?盧卡斯和芭芭拉?沃爾特斯，等等。上周五早晨，桑德伯格攜父母在摩根大通（JP Morgan Chase）總部與公司CEO杰米?戴蒙共進(jìn)早餐，并就如何激勵(lì)和授權(quán)女性高管進(jìn)行了宣講。上周日，哥倫比亞電視頻道（CBS）的《60分鐘》（60 Minutes）欄目對(duì)桑德伯格和她的新書《向前一步：女性、工作和領(lǐng)導(dǎo)意志》（Lean In: Women, Work and the Will to Lead）進(jìn)行了專題報(bào)道。本周《時(shí)代》周刊（Time）的封面人物也是桑德伯格，封面上她自信而沉著地站著，前方是一行字“Don't Hate Her Because She's Successful”（別因?yàn)樗晒α司秃匏?/p>

????與此同時(shí)，在3,000英里之外的硅谷，雅虎（Yahoo）CEO瑪麗莎?梅耶爾正潛心于公司事務(wù)，拒絕公開(kāi)討論她頗具爭(zhēng)議的“坐班”政策，竭力避開(kāi)媒體的關(guān)注。

????桑德伯格力爭(zhēng)成為新一代有抱負(fù)女性之楷模，但這樣的角色可不是梅耶爾愿意承擔(dān)的。

????恕我將兩人做一番比較，因?yàn)閷?shí)在很難忍不住不去做這樣的比較。

????首先，讓我們看看她們的相似之處。除了同為硅谷最有影響力的女性外，桑德伯格和梅耶爾也是離開(kāi)谷歌（Google）的所有高管中名聲最響亮的人。她們是《財(cái)富》雜志（Fortune）年度最具影響力商界女性榜單（Most Powerful Women list）中上升最快的明星（在2012年排名中，桑德伯格排在第8位，梅耶爾排第14位。）而且，從桑德伯格的擴(kuò)大影響圈策略（辦聚會(huì)！做演講！上電視！依靠圈子！）和梅耶爾的新人事政策來(lái)看，這兩位女性眼下都在挑戰(zhàn)職場(chǎng)的常規(guī)。

????但是兩人的相似之處也就到此為止了。為了理解這兩位女性有多么不同，先要知道她們的出身。桑德伯格的父親是佛羅里達(dá)州的一位眼科醫(yī)生，還有兩位當(dāng)醫(yī)生的兄弟姐妹。在那次摩根大通的早餐會(huì)上，桑德伯格的父親約爾?桑德伯格醫(yī)生告訴我說(shuō)，謝莉爾是家里的另類——她從哈佛商學(xué)院（Harvard Business School）畢業(yè)后，就在政府部門尋求職業(yè)發(fā)展【曾效力于在世界銀行（World Bank）和美國(guó)財(cái)政部時(shí)的拉里?薩默斯）】，并在商界取得了巨大成功。把桑德伯格拖出從政道路的是埃里克?施密特的有力勸說(shuō)（桑德伯格表示，這是她獲得過(guò)的最好建議）。時(shí)任谷歌CEO的施密特2001年?duì)幦∷焦韫裙ぷ鳎瑒袼斑x擇增長(zhǎng)”?！霸鲩L(zhǎng)讓每個(gè)人都獲得提升。如果增長(zhǎng)，就會(huì)取得成功?！?/p>

????Never in the history of book marketing has there been a crusade quite like Sheryl Sandberg's. Last Thursday in New York, the Facebook (FB) COO hobnobbed with former U.S. Treasury Secretary Tim Geithner, film director George Lucas and Barbara Walters at a party in her honor hosted by Mayor Mike Bloomberg and Arianna Huffington. Friday morning at JP Morgan Chase (JPM) headquarters, she dined between CEO Jamie Dimon and her parents, and then evangelized about empowerment to executive women. Sandberg and her new book, Lean In: Women, Work and the Will to Lead, were featured on Sunday's 60 Minutes on CBS. This week's Time features a thoroughly self-possessed Sandberg standing behind the cover line "Don't Hate Her Because She's Successful."

????Meanwhile, 3,000 miles away in Silicon Valley, Yahoo (YHOO) CEO Marissa Mayer hunkers down, refusing to talk publicly about her controversial no-work-from-home policy and doing all she can to stay under the radar.

????As much as Sandberg strives to be a role model for the new generation of aspiring women, that role is precisely what Mayer does not want to be.

????Pardon me for comparing the two. It's irresistible.

????First, let's acknowledge their similarities. Besides being Silicon Valley's most powerful women, Sandberg and Mayer are the two most famous executives, male or female, to leave Google (GOOG). They're the fastest-rising stars on Fortune's annual Most Powerful Women list(Sandberg is No. 8 in our 2012 rankings; Mayer is No. 14). And thanks to Sandberg's Lean In crusade (parties! speeches! TV appearances! Lean In circles!) and Mayer's new HR policy, these two women are challenging the norms of how we behave in the workplace.

????There ends the similarities. To understand how different these two women are, you have to know where they came from. Sandberg is the daughter of a Florida ophthalmologist and the sister of two doctors . Her dad, Dr. Joel Sandberg, told me at the JP Morgan Chase breakfast that Sheryl is the odd duck in the family—graduating from Harvard Business School, charting a career in government (working for Larry Summers at the World Bank and then at the U.S. Treasury), and scoring big in business. It was forceful persuasion by Eric Schmidt (the best advice she ever got, she says) that pulled Sandberg off the government track. "Go for growth," then-Google CEO Schmidt said to woo her to Silicon Valley in 2001. "Growth moves everyone up. If it's growing it works."