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XBA:性價(jià)比更高的速成MBA課程?

XBA:性價(jià)比更高的速成MBA課程?

Colleen Leahey 2013年04月02日
蘭登前掌門人和妻子創(chuàng)辦的賦橋集訓(xùn)營將理論與實(shí)踐相結(jié)合,不僅利用人脈請(qǐng)人教會(huì)剛畢業(yè)的大學(xué)生或者職場新人學(xué)習(xí)如何閱讀資產(chǎn)負(fù)債表、損益表與現(xiàn)金流量表,分析案例,還幫助他們解決實(shí)際問題,規(guī)劃職業(yè)生涯。課程最低只需5000美元,額外交錢還包住宿。今年夏天,集訓(xùn)營將登陸上海。

????此外,賦橋也在向全球擴(kuò)張:2011年,賦橋在韓國開設(shè)了集訓(xùn)營;上個(gè)月,賦橋與沙特阿拉伯利雅得的蘇丹王子大學(xué)(Prince Sultan University)合作推出的第一期集訓(xùn)營圓滿結(jié)束。共有14名男性和22名女性報(bào)名,并按性別進(jìn)行了分批集訓(xùn)。由于導(dǎo)師們并不確定集訓(xùn)營能取得什么樣的成果,因此,他們?yōu)槊苛粚W(xué)生安排了一名導(dǎo)師?!霸S多學(xué)員都是第一次接受職業(yè)培訓(xùn),”奧文斯說?!皬呐詫W(xué)員身上能明顯感覺到一種緊迫感,而男性學(xué)員都知道在畢業(yè)之后,自己肯定能找到一份工作。”賦橋集訓(xùn)營結(jié)束后,學(xué)員們開始在普華永道(PriceWaterhouseCooper)、微軟(Microsoft)、利雅得商會(huì)(the Riyadh Chamber of Commerce)和當(dāng)?shù)赜變簣@進(jìn)行帶薪實(shí)習(xí)。今年夏天,賦橋集訓(xùn)營將來到中國上海。

????公司對(duì)于反饋的堅(jiān)持不會(huì)止步于學(xué)生;在當(dāng)?shù)氐某晒εc失敗將被報(bào)告給奧文斯,他將幫助項(xiàng)目經(jīng)理馬特?魯賓斯設(shè)計(jì)不同的課程方式——商業(yè)體驗(yàn)、企業(yè)家精神與法律等,以滿足來自不同專業(yè)和不同地區(qū)的學(xué)員們對(duì)賦橋的需求。

????未來兩年,賦橋計(jì)劃推出數(shù)據(jù)庫JobX,其中包括對(duì)來自不同行業(yè)的1,000名員工進(jìn)行的采訪,問題將涉及員工們對(duì)于本職工作喜歡和討厭的地方,并按照學(xué)生的職業(yè)測評(píng)指標(biāo)進(jìn)行編碼。(賦橋使用了哈佛商學(xué)院高級(jí)研究員蒂姆?巴特勒的CareerLeader程序。)此外,公司還收購了CollegePortfolio.com,希望利用這個(gè)網(wǎng)站的平臺(tái)在未來幾年建立平級(jí)指導(dǎo)小組,并將為賦橋畢業(yè)生們提供5至10天的跟進(jìn)課程,深入學(xué)習(xí)市場營銷、技術(shù)、設(shè)計(jì)、金融等課題。

????2014年,賦橋?qū)⑼瞥鋈蛑茫好绹鴮W(xué)生將到孟買、布拉格和上海等城市進(jìn)行為期七周的集訓(xùn),而國際學(xué)生將訪問倫敦、紐約和硅谷。新活動(dòng)專注于拓寬學(xué)生的眼界,讓他們了解所有的職業(yè)可能性。

????隨著賦橋的發(fā)展,如何在不犧牲人才素質(zhì)的情況下招聘更多導(dǎo)師,如今成為公司不得不面臨的挑戰(zhàn)。畢竟,是導(dǎo)師讓集訓(xùn)營更有價(jià)值,讓學(xué)員們能夠了解什么是職業(yè)關(guān)系,并為這些20歲左右的物質(zhì)青年們重塑自信。從賦橋畢業(yè)的學(xué)生不見得要靠集訓(xùn)營來獲得成功,但集訓(xùn)營可以為學(xué)生們提供一個(gè)機(jī)會(huì),找到與自己的個(gè)性相匹配的工作,而不是在商學(xué)院白白浪費(fèi)高額學(xué)費(fèi)。

????譯者:劉進(jìn)龍/汪皓

????Fullbridge is also going global: In 2011, it launched a program in South Korea and last month, it ended its Phase 1 program in partnership with Prince Sultan University in Riyadh, Saudi Arabia. Fourteen men and 22 women enrolled, and were separated by gender. Since the coaches weren't sure what to expect, they overcompensated by assign one coach for every six students. "For many participants, it was their first experience in a professional setting," says Owings. "There was a sense of urgency among the women, whereas the men knew there would be jobs waiting for them upon graduation." Just after the Fullbridge program ended, the students began 7-month co-op assignments at PriceWaterhouseCooper, Microsoft (MSFT), the Riyadh Chamber of Commerce, and at area preschools. This summer, Fullbridge will run a program in Shanghai.

????The company's obsession with feedback doesn't end with the students; on-the-ground successes and failures are reported to Owings, who helps program manager Matt Rubins mold the different course tracks -- business immersion, entrepreneurship, and legal -- to cater to Fullbridge's professionally and geographically diverse audiences.

????Over the next two years, Fullbridge plans to launch JobX, a database of 1,000 interviews with employees from varying industries, asking what they love and what they hate about their jobs and coded based on students' career assessment indexes. (Fullbridge uses HBS senior fellow Tim Butler's CareerLeader program.) It also acquired CollegePortfolio.com, hoping to use its platform to create peer-mentoring groups over the next year, and will be rolling out follow up 5-10 day programs that dive deeper into subjects like marketing, technology, design, and finance for Fullbridge graduates.

????In 2014, Fullbridge is launching a World Tour: for American students, it's a seven-week program with stops in cities like Mumbai, Prague, and Shanghai; international students will visit London, New York City, and Silicon Valley. These new initiatives focus on opening students' eyes to all career possibilities.

????As Fullbridge grows, it faces the challenge of hiring more coaches without sacrificing talent quality. The coaches make the program worthwhile, giving participants a taste of what professional relationships are like, while instilling confidence in the dough-eyed twenty-somethings Its unlikely Fullbridge graduates needed the program to find success, but it does give students a chance to find careers that match their personalities -- and avoid the astronomical cost of business school.

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