????你大學畢業(yè)后曾在貝恩公司（Bain & Company）工作。那段時間的經(jīng)歷與你作為創(chuàng)業(yè)者的生活格格不入。你從貝恩學到了哪些技能或者人生經(jīng)驗，幫你發(fā)展“希望的鉛筆？”

????在貝恩公司的經(jīng)歷讓我知道了一家公司的經(jīng)營之道以及文化的價值。我不斷磨練自己在這些領(lǐng)域的技能，利用它們?nèi)ソ⒁患抑铝τ谟绊懯澜绲某晒尽?/p>

????我對涉及“希望的鉛筆”初期參與者切爾西?卡納達有關(guān)的部分非常感興趣。能跟我們講講你與她結(jié)識的經(jīng)歷，以及她在“希望的鉛筆”早期發(fā)展中的表現(xiàn)嗎？

????切爾西?卡納達有力地證明了一個人所能產(chǎn)生的影響。我在大學發(fā)表有關(guān)“希望的鉛筆”的演講時見到了切爾西。雖然她是唯一一個來聽我演講的學生，但她對“希望的鉛筆”的熱情和興趣開始產(chǎn)生連鎖反應，最終帶來了深遠的長期影響。她向我們證明，如果一個人全身心投入到自己的事業(yè)當中，能夠帶來多大的影響。

????書中記錄了你和一位商人簡短的交流，他把“希望的鉛筆”稱作“項目”。這一段是我最喜歡的部分之一。請談談這段插曲讓你學到了什么？為什么說“非盈利”這個標簽是用詞不當？

????我懂得了語言的力量，它可以用來精心描述我們對周圍世界的認識。我們給自己打上“非盈利”組織的標簽，結(jié)果，我們沒有把精力放在工作上，我們更關(guān)注我們沒有做的事情，而不是我們正在做的事情。我倡導把任務驅(qū)動型組織稱作“目的型”組織，而不是看它是否交稅。幸運的是，這種叫法真的傳開了。

????在“希望的鉛筆”發(fā)展過程中，社交媒體發(fā)揮了重要作用——從有利可圖的“社區(qū)慈善大賽”活動，到17歲少年肯尼迪?唐納利騎行穿越美國為“希望的鉛筆”募捐?；仡欉^去，你認為社交媒體給“希望的鉛筆”帶來了哪些幫助？

????創(chuàng)建一家新公司的時候面臨的最大的挑戰(zhàn)之一是獲得足夠的曝光率。我知道，世界上有無數(shù)人希望參與到我們的事業(yè)當中，我們要做的就是找到他們。而社交媒體則讓我們可以迅速接觸到更多人。簡而言之，社交媒體幫助我們擴大了“希望的鉛筆”的知名度，吸引了有激情的人們，利用他們的能力來擴大我們的影響力。

????我感覺在你的商業(yè)和個人生活中，音樂都有重要的地位。你寫到在東南亞聽滾石樂隊（Rolling Stones）和The Raconteurs樂隊的音樂，還鼓勵員工在電子郵件簽名中添加他們的音樂。在書的結(jié)尾部分，你回憶了在加納和孩子們一起跳舞的有趣場景。音樂與你和“希望的鉛筆”之間到底是一種什么關(guān)系？

????音樂是一種通用語言，人人都能說，可以通過音樂進行溝通，音樂也可以觸碰光靠文字難以觸動的情感中心。我是狂熱的音樂愛好者，不論身在哪個國家，音樂就像催化劑，讓我每天都精力充沛。我總說只要手里有一本筆記本，耳朵上戴上耳機，我就是一個快樂的人。

????比如，我現(xiàn)在做的是辦公室里的工作。我的工作讓我感到厭煩和不滿。雖然我有不錯的薪水，工作也很努力，但總覺得缺少了什么。你有什么建議嗎？

????尋找內(nèi)心的聲音。問自己“是什么讓我感受到無法拒絕的、燃燒的渴望？”找出這個問題的答案后，你便可以問下一個問題：“我如何利用這種激情產(chǎn)生影響?！比缓蟀凑铡断Ｍ你U筆》中的30個指導步驟（也就是每一章的名稱），你肯定能按照想要的方式去書寫自己的人生故事。（財富中文網(wǎng)）

????譯者：劉進龍/汪皓

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????You took a job at Bain & Company after you graduated from college. Your time there contrasted with your life as an entrepreneur. What did you learn at Bain—in terms of skills and life lessons—that helped you develop PoP?

????My time at Bain & Company taught me how great companies operate and the value of culture. I honed my skills in those areas and applied them to building a successful company aimed at making a difference in the world.

????I enjoyed reading about one of PoP early contributors, Chelsea Canada. Could you tell the story about how you met her and how she embodied the growth PoP experienced early on?

????Chelsea Canada is the perfect example of how powerful of an impact one person can make. I met Chelsea at the first college speech I ever gave about PoP. Even though she was the only student to show up, her passion and interest in what PoP was doing started a ripple effect that made a profound long-term impact. It goes to show you just how much of a difference one person can make when they are invested in what they are doing.

????One of my favorite parts of the book documents a brief exchange you had with a businessman who referred to PoP as a "project." Tell us what you learned from that episode and why the label "nonprofit" is a misnomer.

????I learned the power of language to craft perceptions of the world around us. By labeling ourselves with a term like "nonprofit," we take the strength away from our work and instead focus on what we don't do rather than what we actually are doing. I decided to

????advocate for calling mission-driven organizations "for-purpose" regardless of tax status, and fortunately it's really caught on.

????Social media played an important role for PoP -- from the lucrative Chase Community Giving campaign to 17-year-old Kennedy Donnelly's bike trip across America to raise money for PoP. Looking back, how do you think social media helped PoP?

????One of the biggest challenges that you face when starting a new venture is gaining exposure. I knew that there was an astounding number of people across the globe that would want to be part of what PoP was doing, we just had to find them. Social media offers a quick way to reach a large amount of people. In short, social media has helped us spread the word about PoP, attracting passionate people with the power to spread our influence.

????I sense that music plays an important role in your business and personal life. You write about listening to the Rolling Stones and the Raconteurs in Southeast Asia, encouraging your employees to include their playlists in their email signatures. Near the end of the book, you recount a charming moment when you danced with kids in Ghana. What's the relationship between music, you, and PoP?

????Music is the universal language that we all speak and connect through, and it also has the ability to tap into an emotional center that words alone can rarely touch. I've been a big music fan my entire life, and it's helped catalyze and energize my days regardless of which country I'm in. I've always said that as long as I have a journal to write in and headphones in my ears, I'll be a happy man.

????Let's say I'm in an office right now. I'm terribly bored and unsatisfied with my work. I make a good salary and I'm a hard-working employee, but something is missing. Do you have any advice for me?

????Find that which speaks to you. Ask yourself "what makes me feel an undeniable, burning desire?" Discovering the answer to this question empowers you then to ask yourself the next question of "how can I use this passion to make a difference?" Then follow the 30 guiding steps that title each chapter of The Promise of a Pencil, and you'll live your way into the story you want your life to tell.