????迄今為止，經(jīng)濟(jì)復(fù)蘇一直步伐遲緩，但經(jīng)濟(jì)前景中出現(xiàn)了一種令人感興趣的潛在趨勢(shì)，那就是在科技、金融和公司文化發(fā)展的共同推動(dòng)之下，小公司的力量和杠桿水平不斷上升。在這種情況下，人們紛紛離開(kāi)大公司，嘗試建立自己的企業(yè)，而且這個(gè)群體正在變得越來(lái)越多元化。

????如今，普通大眾都能接觸到平價(jià)計(jì)算機(jī)資源，也能通過(guò)互聯(lián)網(wǎng)找到如同無(wú)主寶藏一般的信息和數(shù)據(jù)。新一代創(chuàng)業(yè)者可以把智能手機(jī)、平板電腦和價(jià)格不高的打印機(jī)連成網(wǎng)絡(luò)，還能使用低成本倉(cāng)儲(chǔ)。在線(xiàn)軟件和服務(wù)讓創(chuàng)業(yè)者得以盡可能提升自己的能力，而且不會(huì)暴露自己公司的大小，從而讓這些企業(yè)有了更大的覆蓋范圍和業(yè)務(wù)規(guī)模。

????這種情況對(duì)大公司來(lái)說(shuō)是個(gè)雙重打擊。大公司的一體化系統(tǒng)很復(fù)雜，跟上技術(shù)發(fā)展的腳步對(duì)它們來(lái)說(shuō)絕非易事，它們還發(fā)現(xiàn)自己很難為了滿(mǎn)足商業(yè)需求而迅速做出反應(yīng)。與之相反，動(dòng)力十足的創(chuàng)業(yè)者能迅速做出調(diào)整，立即執(zhí)行。他們可以在與別人共用的辦公場(chǎng)地里靈活地?cái)U(kuò)張，還能受益于不斷增長(zhǎng)的彈性人才群體。

????此外，創(chuàng)新以及投資模式的增多給這些創(chuàng)業(yè)者提供了更多的融資方式。普通大眾現(xiàn)在可以通過(guò)以捐贈(zèng)為基礎(chǔ)的眾籌模式直接為創(chuàng)業(yè)者提供資金；面向可靠投資者的私募眾籌正在成為種子資金的穩(wěn)定來(lái)源；幾十年來(lái)，孵化器、天使投資團(tuán)體以及加速器層出不窮，許多大公司也通過(guò)與本行業(yè)相關(guān)的風(fēng)投渠道在創(chuàng)新領(lǐng)域進(jìn)行投資。隨著樓市回暖，房屋產(chǎn)權(quán)再次成為企業(yè)融資的主要來(lái)源。

????Association）公布的MoneyTree報(bào)告顯示，2013年，風(fēng)投人士向3995家企業(yè)投入了294億美元資金，投資額比上年增長(zhǎng)了7%，所投資企業(yè)數(shù)量也增加了4%——處于各個(gè)發(fā)展階段的公司都得到了更多的投資。

????企業(yè)文化也發(fā)生了改變。為了獲得成功，以?xún)r(jià)值為基礎(chǔ)的靈活的整體性文化正在成為不斷發(fā)展變化的工作環(huán)境的關(guān)鍵組成部分，目的是為了吸引和留住頂尖人才。通過(guò)整體方案來(lái)解決工作和生活之間的平衡問(wèn)題正在成為成功的創(chuàng)業(yè)方案和可持續(xù)的增長(zhǎng)模式中很重要的一環(huán)。

????倫敦商學(xué)院（London Business School）在即將發(fā)布的研究報(bào)告中指出，到目前為止，80后一直是最明確強(qiáng)調(diào)這些文化演變的群體，表明他們正在積極設(shè)法提高工作的靈活性和可控性，而且希望從工作中發(fā)掘出更多的意義。美國(guó)人力資源管理學(xué)會(huì)（Society for Human Resource Management）預(yù)計(jì)，到2020年，80后將占勞動(dòng)人口的近一半（46%），因此有必要滿(mǎn)足他們的這些需求，以便制定出成功的發(fā)展規(guī)劃。

????在這些新趨勢(shì)的共同鼓舞和支持之下，一個(gè)人數(shù)更多、更為多元化也更加分散的創(chuàng)業(yè)者群體正在崛起。1996-2013年的考夫曼創(chuàng)業(yè)活動(dòng)指數(shù)（Kauffman Index of Entrepreneurial Activity）顯示，45-64歲群體在創(chuàng)業(yè)活動(dòng)中所占的比例已經(jīng)從2003年的22%上升到了2013年的53.4%；在此期間，拉丁裔人群創(chuàng)立的企業(yè)在創(chuàng)業(yè)活動(dòng)中所占的比重從16%增加到了20%以上。針對(duì)創(chuàng)業(yè)的教育和培訓(xùn)項(xiàng)目正在讓越來(lái)越多的初創(chuàng)型企業(yè)出現(xiàn)在圣路易斯、美國(guó)中西部、佛羅里達(dá)州和俄亥俄州這樣的非傳統(tǒng)創(chuàng)業(yè)地區(qū)。

????同時(shí)，女性創(chuàng)業(yè)者獲得了更多的支持。在涵蓋17個(gè)國(guó)家和地區(qū)的全球性別創(chuàng)業(yè)發(fā)展指數(shù)（Gender Global Entrepreneurship Development Index）上，美國(guó)在扶持很有潛力的女性創(chuàng)業(yè)者方面排名第一。美國(guó)風(fēng)投研究中心（Cener for Venture Research）對(duì)2013年上半年天使投資市場(chǎng)的總結(jié)顯示，在此期間，雖然只有15.9%的女性創(chuàng)業(yè)者在尋找天使投資，但她們的成功率為23.6%，高于整個(gè)市場(chǎng)21.5%的平均水平。這表明，那些幫助女性創(chuàng)業(yè)者找到投資者的措施已經(jīng)開(kāi)始見(jiàn)效。

????如今的創(chuàng)業(yè)者擁有足夠的實(shí)體工具和虛擬工具，而且有越來(lái)越多的情感和環(huán)境方面的支持來(lái)幫助他們把自己的想法付諸實(shí)踐，取得成功。所有的創(chuàng)業(yè)者都在只爭(zhēng)朝夕，這是典型的美國(guó)式作風(fēng)。

????本文作者索菲?韋德是Flexcel Network創(chuàng)始人兼首席執(zhí)行官。這家公司經(jīng)營(yíng)著一個(gè)在線(xiàn)項(xiàng)目市場(chǎng)，目的是在成長(zhǎng)型公司和老練的職業(yè)人士之間建立聯(lián)系，同時(shí)提供彈性就業(yè)服務(wù)。韋德定期撰寫(xiě)文章并舉辦講座，內(nèi)容涉及彈性工作、工作的未來(lái)和多元化職業(yè)生涯。她擁有牛津大學(xué)中文碩士學(xué)位和歐洲工商管理學(xué)院MBA學(xué)位。（財(cái)富中文網(wǎng)）

????譯者：Charlie

????It has been a laggard recovery thus far, but the economic outlook shows interesting potential. A combination of developments in technology, financing and corporate culture is behind the rising power and leverage of small companies. As a result, an increasingly diverse cross-section of individuals is leaving large organizations and pursuing the creation of their own businesses.

????The general population now has access to affordable computing and treasure troves of information and data via the Internet; new business owners can network their smart phones, touch-screen tablets and inexpensive printers, and leverage low cost storage. Online software tools and services allow entrepreneurs to maximize their capabilities and mask their size, giving their new ventures greater reach and scope.

????It has been a double strike against large organizations. Large companies, with their complex integrated systems, are struggling to keep up with the pace of technology developments and finding it hard to respond quickly to meet business demands. In contrast, empowered entrepreneurs can adapt and execute fast, expanding nimbly at co-working spaces and benefiting from the increasing pool of flexible talent.

????Also, funding options for entrepreneurs have increased through innovation and expanded investment parameters. The general public can now contribute directly through donation-based crowd funding; equity crowd funding for accredited investors is becoming a viable source of seed capital; incubators, angel groups and accelerators have multiplied over the past decade, and many large corporations invest in innovation through industry-relevant venture funding. Home equity has returned as a key source of business financing as the housing market improves.

????In 2013, venture capitalists invested $29.4 billion in 3,995 deals, up 7% in dollars and 4% in deals from a year earlier – total funds invested increasing at allstages of development, according to the MoneyTree Report by PwC and the National Venture Capital Association.

????Work culture has also changed. To be successful, a holistic culture – value-based and flexible – is becoming a critical component of the evolving work environment in order to attract and retain top talent. Taking an integrated approach to solving the challenging ‘work-life’ balance, this is emerging as an important component of a successful business plan and sustainable growth model.

????Millennials have been the most vocal group so far emphasizing these cultural changes with London Business Schools’ soon-to-be released study, indicating that millennials are actively seeking more flexibility, control and purpose at work. This generational group is forecast by the Society for Human Resource Management to be almost half (46%) the workforce by 2020, so successful growth plans necessitate addressing these needs.

????The confluence of these developments is encouraging and supporting the rise of a larger, more diverse and dispersed group of entrepreneurs.According to theKauffman Index of Entrepreneurial Activity 1996-2013, 45- to 64-year-olds’ share of new business activity rose 22% to 53.4% from 2003 to 2013; Hispanic-owned new enterprises increased from a 16% share to more than 20% during the same period; entrepreneurship-focused education and training programs are catalyzing business launches in St. Louis, the Midwest, Florida and Ohio, not traditionally entrepreneurial hubs.

????Meanwhile, there is more support for women entrepreneurs.The Gender Global Entrepreneurship Development Index ranks the US first, ahead of 16 other countries, for fostering high potential female entrepreneurship. While only 15.9% of women entrepreneurs sought angel investments in the first half of 2013, the acceptance rate was 23.6% — higher than the overall market’s 21.5%, according to theCenter for Venture Research’s summary of the Angel Investor Market Q1Q2 2013 This suggests that programs helping women get “investor ready” are yielding results.

????Entrepreneurs now have a toolbox replete with real and virtual tools and complemented by increasing emotional and environmental support to facilitate their ideas, journeys and successes. Quintessentially American, entrepreneurs of all kinds are seizing the day.

????Sophie Wade is founder and CEO of Flexcel Network, LLC. Flexcel operates an online project marketplace connecting growth companies with vetted professionals, and also provides flex placement services. She writes and speaks regularly about flexible work, the future of work and diversified careers. Sophie has an MA from Oxford University in Chinese and an MBA from INSEAD.