最能激勵(lì)你走向成功的七本書(shū)
????《心靈雞湯》(Chicken Soup for the Soul),作者:杰克?坎菲爾德與馬克?維克多?漢森(1993年) ????20年前構(gòu)想本書(shū)時(shí),作者只是希望編撰一本由101篇鼓舞人心的故事組成的合集,未曾想“心靈雞湯”最終演變?yōu)橐粋€(gè)巨大的特許經(jīng)營(yíng)品牌。勵(lì)志演講家坎菲爾德與漢森當(dāng)初著手這個(gè)項(xiàng)目的原因是,有聽(tīng)眾請(qǐng)求他們將演講中提到的故事編輯成冊(cè)。如今,該圖書(shū)系列已經(jīng)超過(guò)250種,在美國(guó)與加拿大的總銷(xiāo)量超過(guò)1.1億本,在世界其他國(guó)家也大受歡迎。2008年,該圖書(shū)的特許經(jīng)營(yíng)權(quán)被出售,但其熱度不減,先后推出一個(gè)YouTube頻道,以及針對(duì)寵物和人類(lèi)的安慰食品系列。 |
????Chicken Soup for the Soul by Jack Canfield and Mark Victor Hansen (1993) ????Conceived of as a collection of 101 inspiring stories more than two decades ago, the book begat a mega-franchise. Motivational speakers Canfield and Hansen took on the original project after their audience members solicited them to compile anecdotes from their talks. Snowballing into more than 250 titles and selling more than 110 million copies in the U.S. and Canada, the series has become a fixture of bookshelves across the world. Sold in 2008 to three new owners, the franchise has not lost steam. It has since launched a YouTube Channel and comfort food lines for both pets and humans. |
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