????本文與《創(chuàng)業(yè)者》雜志（Entrepreneur）合作。下文最初發(fā)表于Entrepreneur.com。

????經(jīng)常有人問我，我是如何取得成功的，維珍（Virgin）品牌如何創(chuàng)下今天的成就。成功沒有捷徑，但某些態(tài)度和行為卻可以幫助你成功。以下是我總結(jié)的10大成功訣竅：

????1. 追隨自己的夢想。

????只要追隨自己的激情，你便能生活得更好。做自己喜歡的事，往往比其他人更能享受生活，原因很簡單，你在追逐自己的夢想。

????2. 多做好事。

????如果你不能給其他人的生活帶來不同，那你就不應該進入商界——就是這么簡單。公司負有改變世界的責任：它們對社區(qū)、員工、客戶和所有人都負有責任。令人驚嘆的一點是，多做好事也會給公司業(yè)務(wù)帶來意想不到的好處——你還在等什么？

????3. 堅信自己的想法：把你擁有的一切都交給公司

????能否全力以赴投身自己的事業(yè)和個人目標，是成敗的關(guān)鍵。如果你自己對正在做的事情都不感到自豪，又如何強求他人？不要被誤導，掉入盲目追求利潤與增長的陷阱。如果你致力于將自己的工作做到最好，成功將是水到渠成的事情。

????4. 讓自己和團隊成員找到工作的樂趣。

????樂趣是對任何成功公司最重要，但也最容易被低估的元素之一。當你工作不開心的時候，你應該停下來，進行其他嘗試。如果你的員工愛崗敬業(yè)，并且樂在其中，他們就會發(fā)自內(nèi)心地關(guān)懷你的客戶，更熱愛自己的工作，也會將工作完成得更加出色。你要招聘的對象，應該是那些能看到他人優(yōu)點的人，能不吝惜對別人的贊揚且謹慎發(fā)表批評意見的人，是真正熱愛工作的人。

????5. 絕不輕言放棄。

????我進行的每一次冒險——不論是創(chuàng)建一家公司，乘熱氣球環(huán)游世界還是駕駛汽艇穿越大洋——都面臨過一些艱難時刻，那時候最容易的事情就是放棄，然后溜之大吉。但如果你堅守自己的目標，最終將會得到意想不到的收獲。失敗之后，重新振作起來，再來一次。

????6. 善于傾聽，記錄自己的想法，接受新的挑戰(zhàn)。

????如果你不將自己（和其他人）的即興想法記錄下來，它們就會在眨眼間消失。要明確自己的目標：制定目標清單。一定要記?。荷僬f多聽。你會發(fā)現(xiàn)，建立一種注重傾聽的企業(yè)文化將幫你克服許多障礙。

????This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

????I’m often asked how I got to where I am, and how the Virgin brand achieved all that it has. While there are no shortcuts to success, certain attitudes and actions can help. Here are my top 10 tips for doing business the Virgin way:

????1. Follow your dreams.

????You will live a much better life if you pursue your passions. People who work on the things that they love usually enjoy life more than everyone else does simply because they are chasing their dreams.

????2. Do some good.

????If you aren’t making a difference in other people’s lives, you shouldn’t be in business — it’s that simple. Companies have a responsibility to make a difference in the world: They owe this to their community, their staff, their customers, everyone. The amazing part is that doing good is also good for business — what are you waiting for?

????3. Believe in your ideas: Give your venture everything you’ve got.

????A passionate commitment to your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be? And don’t get suckered into blindly pursuing profits and growth. If you stay focused on being the best at what you do, it’s more likely that the rest will follow.

????4. Have fun, and make sure that your team members are enjoying themselves too.

????Fun is one of the most important — and underrated — components of any successful venture. If you’re not enjoying yourself, it’s probably time to call it quits and try something else. If your employees are engaged and having fun, and they genuinely care about your customers, they will enjoy their work more and do a better job. Hire people who look for the best in others, who lavish more praise than they dole out criticism, and who genuinely love what they do.

????5. Don’t give up.

????On every adventure that I have undertaken — whether it was setting up a business, flying around the world in a balloon or racing across an ocean in a powerboat — I have faced difficult moments when the easiest thing to do would have been to throw in the towel and walk away. But you’ll be amazed at what you can achieve by tenaciously sticking to your goals. When you fail, get back up, brush yourself off and try again.

????6. Listen, take lots of notes and keep setting yourself new challenges.

????If you don’t write down your own (and others’) spontaneous ideas, they can vanish in the blink of an eye. So be sure to keep track of your goals: make lists. And remember to listen more and talk less. You’ll be amazed at the obstacles a listening culture can overcome.