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10步成為一個(gè)成功的創(chuàng)業(yè)者

10步成為一個(gè)成功的創(chuàng)業(yè)者

Larry Alton 2015年02月15日
創(chuàng)業(yè)是一種發(fā)自?xún)?nèi)心的召喚。激情、毅力和積極的心態(tài),是創(chuàng)業(yè)成功的關(guān)鍵。培養(yǎng)這些特質(zhì)需要天賦和一些小技巧。認(rèn)真踐行本文列舉的創(chuàng)業(yè)十步法,將幫助你早日體會(huì)到創(chuàng)業(yè)成功的喜悅。

????本文為與《創(chuàng)業(yè)者》雜志的合作內(nèi)容。下文最初發(fā)表于Entrepreneur.com。

????成功的創(chuàng)業(yè)者需要付出努力和毅力,因?yàn)榉浅2恍业氖牵郎喜](méi)有創(chuàng)業(yè)小精靈,能夠神奇般地將成功賜予小公司和他們的老板。

????大多數(shù)成功的創(chuàng)業(yè)者都遵循類(lèi)似的模式,并且具備類(lèi)似的基本特質(zhì)。無(wú)數(shù)在線文章和圖書(shū)宣稱(chēng)掌握了商業(yè)成功的秘訣,但事實(shí)上其中大多數(shù)都可以歸結(jié)為幾個(gè)相同的要點(diǎn)。

????激情、毅力和積極的心態(tài),是創(chuàng)業(yè)成功的關(guān)鍵。培養(yǎng)這些特質(zhì)要有天賦和一些小技巧。

????下面是開(kāi)發(fā)一個(gè)商業(yè)平臺(tái)時(shí)需要考慮的主要元素。這些元素可以幫助任何新公司制定明智的策略:

????1. 熱愛(ài)自己的事業(yè)。

????激情是保持公司策略順利運(yùn)行的關(guān)鍵所在。在創(chuàng)業(yè)過(guò)程中三心二意,將讓你失去成功的動(dòng)力。從長(zhǎng)遠(yuǎn)來(lái)看,堅(jiān)持不懈是推動(dòng)一切事物發(fā)展的唯一保證,不論是個(gè)人生活、工作還是運(yùn)營(yíng)一家公司。直到晚年,亞伯拉罕?林肯的大多數(shù)努力都以失敗告終,但他從未放棄。

????2. 慢慢來(lái)。

????一次投入全部很少能夠成功。雖然確實(shí)有人傾其所有,在六個(gè)月或一兩年之后成為贏家,但這只是個(gè)案。對(duì)于任何初創(chuàng)公司來(lái)說(shuō),風(fēng)險(xiǎn)管理都是一個(gè)重要元素,賬目平衡至關(guān)重要。如果你在最開(kāi)始承擔(dān)的風(fēng)險(xiǎn)更少,你就更容易消化損失。而這些損失將是必不可少的、富有價(jià)值的教訓(xùn)。

????3. 向他人學(xué)習(xí)。

????成功的創(chuàng)業(yè)者在自己創(chuàng)業(yè)之前,通常都曾在同一領(lǐng)域的其他公司工作過(guò)。在業(yè)內(nèi)工作數(shù)年時(shí)間,并且找一位優(yōu)秀的導(dǎo)師,將為你的創(chuàng)業(yè)成功奠定堅(jiān)實(shí)的基礎(chǔ)。從前輩的錯(cuò)誤中總結(jié)經(jīng)驗(yàn)教訓(xùn),思考如何改進(jìn)他們的模式。找到愿意指導(dǎo)你的人,然后再考慮自立門(mén)戶(hù)。

????4. 學(xué)會(huì)自我推銷(xiāo)。

????自信和出色的“電梯演說(shuō)”可以提高推銷(xiāo)的水平。任何一家公司最早的市場(chǎng)營(yíng)銷(xiāo)經(jīng)驗(yàn)都來(lái)自它的創(chuàng)始人。因此,花時(shí)間學(xué)習(xí)如何分享你的愿景,但不要給人留下“你只是想賣(mài)東西”的印象。不要害怕尋求銷(xiāo)售機(jī)會(huì),但你應(yīng)該牢牢記住:永遠(yuǎn)以客戶(hù)為中心。

????5. 持續(xù)行動(dòng)

????創(chuàng)業(yè)者都是行動(dòng)者和顛覆者。他們不能去分析每一個(gè)細(xì)節(jié),否則他們將寸步難行。初創(chuàng)公司沒(méi)有拖延的資本。創(chuàng)業(yè)是一個(gè)全天候、無(wú)休假的職業(yè),創(chuàng)業(yè)者必須具備持久不變的前進(jìn)動(dòng)力。邁出每一步的時(shí)候進(jìn)行簡(jiǎn)單的評(píng)估,然后繼續(xù)前進(jìn)。相信自己的直覺(jué)。

????6. 制定計(jì)劃。

????閱讀成功的商業(yè)案例。吸收史蒂夫?喬布斯等成功創(chuàng)業(yè)者以及《創(chuàng)智贏家》(Shark Tank)提供的知識(shí)財(cái)富。一份成功的商業(yè)計(jì)劃書(shū)不需要長(zhǎng)篇累牘。10頁(yè)紙的商業(yè)計(jì)劃書(shū)既便于理解,又足以包含你要開(kāi)始實(shí)施的所有內(nèi)容。

????7. 建立聲譽(yù)。

????主機(jī)運(yùn)營(yíng)商HostGator.com公司的布蘭迪?班奈特認(rèn)為,在一家可靠的網(wǎng)站上堅(jiān)持寫(xiě)博客,或者做一名志愿者,貢獻(xiàn)出你的時(shí)間和技能。不要去告訴別人你是誰(shuí),而應(yīng)該通過(guò)實(shí)際行動(dòng)去展示你自己,這樣做可以積累專(zhuān)業(yè)知識(shí)以及個(gè)人信譽(yù)。

????8. 不論何時(shí)開(kāi)始都不算晚。

????許多成功的創(chuàng)業(yè)者都是在中年之后才開(kāi)始創(chuàng)業(yè)?!豆ㄌ亍返淖髡逬?K?羅琳、大廚茱莉亞?查爾德和沃爾瑪超市創(chuàng)始人山姆?沃爾頓,都是在經(jīng)過(guò)多年的舒適生活之后,才創(chuàng)建了自己的品牌,并大獲成功。隨著年齡增長(zhǎng),經(jīng)驗(yàn)更加豐富,你會(huì)對(duì)自己的事業(yè)產(chǎn)生一種獨(dú)特的看法。生活經(jīng)驗(yàn)所帶來(lái)的睿智,是大多數(shù)受過(guò)教育的年輕人難以預(yù)見(jiàn)的。

????9. 組建自己的“一流團(tuán)隊(duì)”。

????根據(jù)你希望推廣的品牌文化,尋找能夠?yàn)槠涮峁┲С值募寄芎蛻B(tài)度,可以促進(jìn)公司的創(chuàng)新,增強(qiáng)公司的信譽(yù)。從外部尋找?guī)褪郑瑤椭愕膱F(tuán)隊(duì)進(jìn)步。 這將開(kāi)啟一個(gè)免費(fèi)的營(yíng)銷(xiāo)連鎖反應(yīng),為你樹(shù)立自信并增加收入。

????10. 注意自己的心態(tài)。

????創(chuàng)始人的心態(tài)將為公司定下基調(diào)。消極、懶惰和理所應(yīng)當(dāng)?shù)男膽B(tài),不僅浪費(fèi)時(shí)間和金錢(qián),還會(huì)損害你的信譽(yù)。成功很大程度上取決于能否在犯錯(cuò)后從容地接受批評(píng)。直面挑戰(zhàn)可以讓一位普通的公司老板變成真正的領(lǐng)導(dǎo)者。

????創(chuàng)業(yè)會(huì)對(duì)創(chuàng)業(yè)者的個(gè)人生活造成嚴(yán)重影響。雖然上面的建議對(duì)創(chuàng)業(yè)成功至關(guān)重要,但從精神和身體上照顧好自己同樣是必要的。鍛煉、睡眠和飲食是確保你成功執(zhí)行這些策略的關(guān)鍵要素。這些要素能夠幫助你調(diào)整心態(tài),獲得動(dòng)力,拓展人際關(guān)系。

????成功的CEO都保持著都極有規(guī)律的生活,他們每天早起,鍛煉身體,身邊會(huì)放一些點(diǎn)心補(bǔ)充能量,每周拿出幾個(gè)晚上進(jìn)行社交。

????你或許要很長(zhǎng)時(shí)間才能實(shí)現(xiàn)工作與生活的平衡,但努力遵守這個(gè)清單,并將其作為創(chuàng)業(yè)的目標(biāo),將會(huì)產(chǎn)生不一樣的效果。創(chuàng)業(yè)者如何看待所取得的進(jìn)步?以及一家公司多快才能實(shí)現(xiàn)正常運(yùn)營(yíng)和實(shí)現(xiàn)收支平衡?遵循這些建議,你很快就能找到答案。(財(cái)富中文網(wǎng))

????譯者:劉進(jìn)龍/汪皓

????審校:任文科

????This post is in partnership with Entrepreneur. The article below was originally published atEntrepreneur.com.

????Succeeding as an entrepreneur takes hard work and persistence because, unfortunately, there is no business-startup fairy who magically bestows success on small businesses and their owners.

????Most successful entrepreneurs follow comparable patterns and share similar basic characteristics. Hundreds of online articles and published books claim to know the secret of success in business, but for the most part, they boil down to the same major points.

????Passion, perseverance and a positive attitude tend to set successful entrepreneurs apart. Cultivating these attributes requires an innate skill set and some tips to get started.

????So here are the main items to take into consideration if you’re trying to develop a business platform. These elements constitute will support a smart strategy for any new enterprise:

????1. Love what you do.

????Passion is key to keeping a business strategy moving. Half-heartedness in an entrepreneurial endeavor will chip away at your drive to succeed. Perseverance is the one thing that’s guaranteed to move anything over time, whether it’s a person, a job or an entire company. Abraham Lincoln failed at most of his efforts until late in his life, but he never gave up.

????2. Take baby steps.

????Jumping all in is rarely ever successful. There are success stories about people who invested everything once and came out winners after six months or a couple years, but those are rare. Risk management is an essential factor in any startup, and balance is vital. You can absorb losses more easily if you take smaller risks in the beginning. Those will provide essential and productive lessons.

????3. Learn from others.

????Successful entrepreneurs often worked for others in their field of choice before striking out on their own. Spending a few years in the industry under an excellent mentor will provide a good launching pad. Learn from your predecessors’ mistakes and brainstorm about how to improve upon their model. Find someone willing to teach, and think about starting your business elsewhere when you leave.

????4. Learn how to self-promote.

????Confidence and a good elevator speech can take any pitch to the next level. The first marketing any company experiences comes from its founder. Spend time learning how to share your vision without coming across as “salesy.” Don’t be afraid to ask for the sale, but remember: the client is always the focus.

????5. Constantly take action.

????Entrepreneurs are movers and shakers. They can’t afford to analyze every detail or they’d never get anywhere. There is no place for procrastination in a startup. It’s a 24/7, no-vacation-or-sick-days kind of job that demands constant forward momentum. Make a brief assessment at every step and move on it. Trust your instincts.

????6. Make a plan.

????Read about successful businesses. Take in the wealth of knowledge that’s been provided by successful entrepreneurs such as Steve Jobs and the personalities from Shark Tank. A successful business plan does not have to be a book. A 10-page plan is digestible yet long enough to include everything you need to start.

????7. Build a reputation.

????According to Brandi Bennett at HostGator.com,maintaining a blog on a well-hosted website, or volunteering your time and skills, shows instead of tells the community, and thereby builds expertise and trust.

????8. It’s never too late to start.

????Many successful entrepreneurs started later in life. J. K. Rowling (Harry Potter author), Julia Child (chef), and Sam Walton (Wal-Mart) all started their wildly successful brands after they were comfortably along in their lives. Having the experience that comes with age can give you a unique outlook on your business. Life experiences bring depth that the most educated young adult, by his or her nature, is less able to foresee.

????9. Build your “A team”.

????Finding the skill sets and attitudes that support the culture of the brand you want to promote will foster innovation and enhance your reputation. Include folks from outside the company for the people you rely on. That will start a free marketing chain reaction that can build confidence and revenue.

????10. Be mindful of your attitude.

????The attitude of the founder will set the tone for the business. Negativity, laziness and entitlement waste time and money while they tarnish your reputation. Success largely depends on making mistakes and accepting blame in stride. Owning up to and facing challenges head-on is what makes a mere business owner a leader.

????Starting a business can wreak havoc on the owner’s personal life. While all the above tips are necessary for success, taking care of yourself mentally and physically is also imperative. Exercise, sleep and diet play a central role in ensuring you implement these policies successfully. All of them drive attitude, motivation and relationships.

????Successful CEOs tend to follow a structured, daily schedule of rising early, exercising, having snacks on hand for fuel and socializing many evenings of the week.

????Striking a balance may take a while, but working toward this list as a goal for starting your company will make the difference. How an owner feels about progress and how quickly a business can be up and running — and feeding that bottom line — will swiftly feel the impact.

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