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????Accel Partners與Atomico Ventures共同主導(dǎo)本輪融資，此外，F(xiàn)elicis Ventures也參與其中。 Skype的聯(lián)合創(chuàng)始人尼可拉斯?曾斯特洛姆來(lái)自Atomico公司，他將加入Rovio公司董事會(huì)。

????Rovio公司聯(lián)合創(chuàng)始人兼首席執(zhí)行官邁克?希德解釋說(shuō)：“游戲是我們公司的立身之本，也仍然是我們的核心業(yè)務(wù)，但是現(xiàn)在我們正把公司轉(zhuǎn)變?yōu)橐患腋驃蕵?lè)業(yè)的公司。 目前我們正處于積極擴(kuò)張階段，因此今后我們很有可能將募集更多資金?！?/p>

????因?yàn)闊o(wú)法得知公司是否能再制作出像《憤怒的小鳥(niǎo)》一樣風(fēng)行一時(shí)的游戲（古老的“熱門業(yè)務(wù)”問(wèn)題），所以Rovio公司的新投資者目前對(duì)該公司的轉(zhuǎn)型能力寄予厚望。

????投資者認(rèn)為，《憤怒的小鳥(niǎo)》有望成為下一個(gè)《吃豆人》（Pac-Man）或《超級(jí)馬里奧兄弟》（Super Mario Brothers）——形成生產(chǎn)從早餐麥片、毛絨玩具到電視節(jié)目等所有產(chǎn)品的特許經(jīng)營(yíng)。 或者甚至可能成為下一個(gè)《海綿寶寶》或《花生漫畫(huà)》，雖然后兩者并非游戲。

????Accel公司的合伙人瑞奇?王表示，“這的確是一種廣泛的消費(fèi)現(xiàn)象。 如果你查看包括谷歌（Google）搜索趨勢(shì)在內(nèi)的所有這些數(shù)據(jù)，你就會(huì)意識(shí)到《憤怒的小鳥(niǎo)》已經(jīng)在游戲領(lǐng)域之外取得了良好進(jìn)展?！?/p>

????Accel Partners and Atomico Ventures co-led the round, with Felicis Ventures also participating. Atomico's Niklas Zennstr?m, co-founder of Skype, will join the Rovio board of directors.

????"Gaming is where we come from, and remains our core business, but we are transforming the company into more of an entertainment company," explains Mikael Hed, co-founder and CEO of Rovio. "We are in a mode of aggressive expansion, so there is a good likelihood that we'll raise additional funds in the future."

????That ability to transform is what Rovio's new investors are banking on, since it is impossible to know if the company is able to produce another gaming giant like Angry Birds (the old "hits business" problem).

????Their belief is that Angry Birds is in the midst of becoming the next Pac-Man or Super Mario Brothers -- franchises that spawned everything from breakfast cereals to plush toys to television programs. Or maybe even something that doesn't have a gaming genesis, like SpongeBob or Peanuts.

????"This really is a very broad-scale consumer phenomenon," says Rich Wong, a partner with Accel. "If you look at the all the data, including Google search trends, you realize that Angry Birds has gone well beyond gaming."