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????日前，NPD發(fā)布的一份報告指出，智能手機行業(yè)的面貌正在改變，大屏化成為新的趨勢。NPD行業(yè)分析執(zhí)行總監(jiān)羅斯?魯賓表示：“智能手機可獲取的互聯(lián)網(wǎng)和視頻內(nèi)容激增，使得用戶開始重新考慮自己手機的尺寸。更大的屏幕能提供更豐富的多媒體體驗，而且能為用戶提供更大的虛擬鍵盤空間。手機制造商正在不斷挑戰(zhàn)手機大小的極限，以便更好展現(xiàn)4G手機強大的視頻能力。” ????NPD對手機市場的最新調(diào)研顯示，2010年第四季度，4英寸及以上屏幕的智能手機市場占有率迅速攀升至24%，其中包括三星（Samsung）銀河S、宏達電（HTC）EVO 4G和2010年第二季度上市的摩托羅拉（Motorola）Droid X。iPhone和其它3.5至3.9英寸屏的智能手機市場占有率，在2010年第四季度也上升了2個百分點。而屏幕小于3.4英寸的智能手機的市場占有率，則從2009年第四季度的63%下滑至2010年第四季度的36%。 ????2010年最暢銷的5款4英寸及以上屏幕智能手機分別是： ????? 1 宏達電 EVO 4G ????? 2 摩托羅拉 Droid X ????? 3 三星Fascinate ????? 4 三星Captivate ????? 5 三星Vibrant ????我評判一款手機最重要的標(biāo)準(zhǔn)是：手機外殼和屏幕的比例。也就是說，我希望制造商能在最小的設(shè)備上制造出最大的屏幕。宏達電EVO的長度和寬度都比典型的3.5英寸屏手機大不了多少，但其屏幕竟有4.3英寸大！同樣，摩托羅拉的ATRIX也在“小巧”的設(shè)備上嵌上了大屏幕。 ????T-Mobile的Comet和其它來自華為的廉價Android手機則恰恰相反。它們的外觀尺寸中等，但屏幕太小。這是很大的劣勢——浪費了重要的使用空間。 ????事實上，完美的手機也許100%的空間都是屏幕，不過這樣的手機將很難把握，因為觸摸屏隨時有可能被激活。谷歌（Google）、蘋果（Apple）和微軟（Microsoft）也許將在未來的移動操作系統(tǒng)里增加對這類手機的支持。他們也許會將屏幕外側(cè)設(shè)為不能響應(yīng)觸摸動作的盲區(qū)；或是至少在人們握住手機時，讓屏幕外側(cè)的像素暫時失效。 ????談到蘋果，也許他們的設(shè)計師會順應(yīng)這一潮流。有小道消息稱，下一代iPhone將在保持大小不變的基礎(chǔ)上，配備4英寸顯示屏。宏達電的HD 7和三星的Focus也配有4英寸以上屏幕，它們均采用最新的微軟操作系統(tǒng)。 ????譯者：項航 |
????A report today from NPD shows that the face of the smartphone industry is changing, for the bigger. "The explosion in Web and video content available for smartphones has caused consumers to rethink their phones' sizes," said Ross Rubin, executive director of industry analysis for NPD. "Larger displays offer a richer media experience, as well as a roomier surface for on-screen keyboards. Handset vendors are continuing to push the envelope of pocket real estate to complement the video capabilities of 4G handsets." ????Based on the latest information from NPD's Mobile Phone Track, smartphones with 4-inch-or-larger screens, like Samsung's Galaxy S, HTC's EVO 4G and Motorola's Droid X, which debuted in the second quarter (Q2) of 2010, quickly grew to encompass 24 percent of the market by Q4 2010. The market share for iPhones and other smartphones with screen sizes between 3.5 inches and 3.9 inches increased 2 percent over the prior year's Q4; while the market share of smartphones with screens smaller than 3.4 inches, declined from 63 percent in Q4 2009 to just 36 percent of the smartphone market in Q4 2010. ????The five best-selling handset models in 2010 that had screen sizes of 4 inches or larger were as follows: ????? 1 HTC EVO 4G ????? 2 Motorola Droid X ????? 3 Samsung Fascinate ????? 4 Samsung Captivate ????? 5 Samsung Vibrant ????One major criteria I use when evaluating phones is the amount of chrome, or frame on a mobile device. That is, I look for manufacturers to put the biggest screen on the smallest device. The HTC EVO, with a height and width marginally bigger than a typical 3.5 inch screen phone, somehow fits a 4.3 inch screen on it. Motorola's (MMI) ATRIX has a lot of screen for its size as well. ????The cheaper Android devices like the T-Mobile Comet and other devices from Chinese manufacturer Huawei are the opposite. They are medium sized devices with small screens. That is an immediate turn off –wasted important space. ????In fact the perfect phone might be one that is 100% screen, though that would make it hard to hold without activating the touch screen. Perhaps Google (GOOG), Apple (AAPL), and Microsoft (MSFT) will tweet their future mobile OSes to make the outer few pixels a dead zone for touch actions, or at least deaden those outside pixels when held. ????Speaking of Apple, the designers in Cupertino might be listening to this trend. There are rumors that the next iPhone will have a four inch screen on the same sized device. Microsoft has 4+ inch phones with its HTC HD7 and Samsung Focus amongst others. |
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