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專欄 - 蘋果2_0

三星反訴蘋果

Philip Elmer-DeWitt 2011年04月26日

蘋果(Apple)公司內(nèi)部流傳著一個(gè)老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實(shí)扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認(rèn)為,在報(bào)道蘋果公司時(shí)有點(diǎn)懷疑精神不是壞事。聽他的應(yīng)該沒錯(cuò)。要知道,他自從1982年就開始報(bào)道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
一周前,蘋果提起訴訟稱三星在全盤照抄iPhone和iPad,一周后,三星做出反擊。

圖片來源:Mobilzer

????這是一次典型的以牙還牙:上周五,三星(Samsung)宣布已在韓國、日本和德國對蘋果(Apple)提起專利侵權(quán)訴訟。

????一周前,蘋果在加州聯(lián)邦法院起訴三星,稱其侵犯了自己一系列知識產(chǎn)權(quán)。蘋果在訴狀中表示,三星的銀河(Galaxy)智能手機(jī)和平板電腦一直在全盤照抄iPhone和iPad的外觀、觸感,甚至連包裝也不放過。

????從好幾個(gè)層面來看,這場法庭大戰(zhàn)頗為諷刺。

????蘋果的真正目標(biāo)是谷歌(Google),后者的Android操作系統(tǒng)很大程度上都是基于蘋果的軟件開發(fā)工作。但蘋果并未選擇與谷歌直接交鋒,而是將矛頭對準(zhǔn)部分Android手機(jī)制造商。這些廠商的產(chǎn)品在一些市場已經(jīng)超過iPhone,而谷歌自己并未從Android銷售中獲利。

????《華爾街日報(bào)》(Wall Street Journal)報(bào)道,三星董事長李健熙(Lee Kun-hee)上周四向記者表示:“[蘋果]這是槍打出頭鳥。”

????不過,三星和蘋果仍在繼續(xù)進(jìn)行大量商業(yè)合作。

????蘋果首席運(yùn)營官蒂姆?庫克表示,去年,蘋果從三星采購了價(jià)值近60億美元的零部件,是三星最大的一個(gè)客戶。但對于銀河產(chǎn)品,庫克周三向分析師表示,“我們覺得三星的移動(dòng)通信部門已經(jīng)越界,關(guān)于此事我們已花了不少時(shí)間,現(xiàn)在我們決定對簿公堂?!?/p>

????三星并未直接反駁蘋果的訴訟,而是選擇從其它方面回?fù)?。三星發(fā)言人表示,蘋果侵犯了三星在移動(dòng)通信技術(shù)領(lǐng)域的一系列專利。具體如下:

????? 數(shù)據(jù)傳送優(yōu)化技術(shù)

????? 數(shù)據(jù)傳送中的節(jié)電技術(shù)

????? 減少數(shù)據(jù)傳送錯(cuò)誤的3G技術(shù)

????? 一種手機(jī)與PC機(jī)之間的網(wǎng)絡(luò)共享方法

????applepatent的帕特里克?伊格表示,上周五三星的股價(jià)下跌了2.6%,股東價(jià)值大約縮水36億美元。伊格上周五在博客中表示:“我認(rèn)為三星的內(nèi)存、固態(tài)硬盤(SSD)、顯示器和處理器部門并不愿意看到這次訴訟升級?!?/p>

????譯者:項(xiàng)航

????In a classic legal tit-for-tat, Samsung announced Friday that it had filed patent infringement suits against Apple (AAPL) in South Korea, Japan and Germany.

????A week earlier it had been sued by Apple in a California federal court for violating a broad range of Apple's intellectual property rights. According to that suit, Samsung's Galaxy smartphones and tablets have been "slavishly" copying the look, feel and even the packaging of the iPhone and iPad.

????The legal battle is ironic on several levels.

????Apple's beef is really with Google (GOOG), which makes the Android operating system that owes so much to Apple's software development work. But rather than pursue Google, which earns no money from the sale of Android, Apple has been pursuing manufacturers of the Android phones that have, in some markets, overtaken the iPhone.

????"When a nail sticks out, [people] try to pound it down," Samsung's chairman Lee Kun-hee told reporters Thursday, according to the Wall Street Journal.

????Meanwhile, Samsung and Apple continue to do a lot of business together.

????Apple bought nearly $6 billion worth of Samsung components last year, and according to COO Tim Cook, it is Samsung's single largest customer. But with the Galaxy products, he told analysts on Wednesday, "we felt the mobile communication division of Samsung had crossed the line, and after trying for some time to work the issue, we decided we needed to rely on the courts."

????Rather than answer Apple's charges directly, Samsung's suits change the subject. According to a company spokesman they allege that Apple infringed on a series of Samsung patents covering mobile communications technology. Specifically:

????? Technology to optimize data transmission

????? Techniques for reducing power usage during data transmission

????? 3G technology for reducing data-transmission errors

????? A method of tethering a mobile phone to a PC

????Samsung shares dropped 2.6% Friday, representing roughly $3.6 billion in shareholder value, according to applepatent's Patrick Igoe. "I have to imagine," he wrote Friday, "there are people in Samsung's memory, SSD, display, and processor businesses who are not thrilled to see this escalate."

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