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專欄 - 谷歌日志

安迪?魯賓和Danger創(chuàng)建者們相聚谷歌,發(fā)力Android硬件

Seth Weintraub 2011年05月13日

谷歌(Google)最初是從事網(wǎng)絡(luò)搜索,現(xiàn)在它幾乎滲入商界和政府的方方面面。Seth Weintraub為我們揭示谷歌將去向何方,正在與誰(shuí)競(jìng)爭(zhēng),將與誰(shuí)競(jìng)爭(zhēng),以及市場(chǎng)力量是如何推動(dòng)這家公司偏離或堅(jiān)持其“不做惡”(Don't Be Evil)的座右銘。在成為博客寫手之前,他曾有15年的時(shí)間在多家公司擔(dān)任全球IT主管。
手機(jī)硬件創(chuàng)新家們?cè)诠雀杓Y(jié)。這可能意味著Android將迎來(lái)巨大變革。

Joe Britt at Google I/O
喬?布里特在谷歌I/O大會(huì)上

????手機(jī)開(kāi)發(fā)界的兩位傳奇人物——馬特?赫漢森和喬?布里特突然作為Android開(kāi)發(fā)團(tuán)隊(duì)的成員登場(chǎng)。他倆的加盟意味著谷歌(Google)將進(jìn)行重大變革,這將遠(yuǎn)非直板手機(jī)和翻蓋手機(jī)之間的改變,而是指手機(jī)硬件在谷歌的地位將變得和軟件同樣重要。

????赫漢森和布里特曾是2000年創(chuàng)建Danger公司的三巨頭成員,另一名成員則是如今負(fù)責(zé)Android的安迪?魯賓。2000年,這三位工程師推出了具有開(kāi)創(chuàng)性的消費(fèi)級(jí)智能手機(jī),其中包括曾在名流圈中大紅大紫的T-Mobile Sidekick。

????如今三人組再度聚首。在過(guò)去1年里,布里特和赫漢森悄悄加盟谷歌,負(fù)責(zé)Android內(nèi)一個(gè)名為Android硬件(Android Hardware)的新項(xiàng)目。他們告訴我,自己一直在做東西,這些東西將為Android外圍設(shè)備提供設(shè)計(jì)參考。Android硬件在探索各式各樣的東西,從家庭自動(dòng)化到鍛煉游戲和機(jī)器人,幾乎無(wú)所不有。雖然谷歌目前并不打算制造谷歌品牌的Android配件,但布里特表示自己很想看到谷歌將來(lái)推出一些自己的Android外設(shè)??磥?lái)蘋果(Apple)必須小心了。

????在Danger時(shí),三巨頭決定改變移動(dòng)產(chǎn)業(yè),他們的想法是讓人們?nèi)耸忠慌_(tái)微型計(jì)算機(jī)。于是他們研發(fā)出Hiptop手機(jī)并被非主流移動(dòng)運(yùn)營(yíng)商Voicestream采用,不過(guò)沒(méi)多久該公司就被T-Mobile收購(gòu)。Hiptop更名為Sidekick品牌并贏得廣泛好評(píng),至少在青少年和社會(huì)名流這個(gè)小眾市場(chǎng)中是如此,這些用戶喜歡用Sidekick的全鍵盤發(fā)送短信息,他們終于可以不再帶著自己父親的黑莓手機(jī)了。(布里特、魯賓和赫漢森曾講述過(guò)Danger早期的故事,如想深入了解這段有趣的歷史,請(qǐng)觀看2004年斯坦福大學(xué)一場(chǎng)對(duì)話的視頻。)

????隨著Danger的發(fā)展,投資者們想物色一名管理者執(zhí)掌公司,于是魯賓放棄了首席執(zhí)行官職位。魯賓于2003年離開(kāi)Danger并創(chuàng)建新公司,Android系統(tǒng)后來(lái)即在此誕生。2005年,谷歌收購(gòu)Android,而魯賓成為谷歌的高級(jí)副總裁,是七位直接向首席執(zhí)行官拉里?佩奇匯報(bào)的高管之一。

????與此同時(shí),布里特和赫漢森則留在Danger繼續(xù)工作了好些年,甚至在2008年,Danger被微軟(Microsoft)收購(gòu)、Sidekick被取消,他們也沒(méi)離開(kāi)。兩人還曾短暫參與過(guò)“粉色項(xiàng)目”( "Pink project"),正是該項(xiàng)目制造出了悲劇而短命的Kin手機(jī)(Kin在去年夏天被取消)。在Kin發(fā)布后,布里特和赫漢森在同一天雙雙離開(kāi)微軟。

????Matt Hershenson and Joe Britt, two legendary figures in mobile phone development, have suddenly resurfaced as part of the team building Android. Their hiring signals a big change at Google, showing that the company is getting just as serious about the hardware of phones — and this goes well beyond flip vs. candybar -- as it is the software.

????Hershenson and Brit were part of the trio that founded Danger in 2000. The third partner: Android chief Andy Rubin. The three engineers launched pioneering consumer smartphones, like the once-ubiquitous-among-celebrities T-Mobile Sidekick in 2000.

????Now they're back together again. Within the last 12 months, Britt and Hershenson quietly joined Google (GOOG) to run a new wing within Android called Android Hardware. They tell me they spend their days building things that will turn into reference designs for Android peripherals. Android Hardware is exploring everything from home automation to exercise gaming and robotics. While there are no immediate plans to build Google-branded Android hardware accessories, Brit indicated that he would love to see Google introduce some of its own Android peripherals in the long term. The folks in Cupertino (AAPL) have to be paying attention.

????At Danger, the three were determined to change the mobile industry by putting a tiny computer in everyone's hands. They came up with the Hiptop, which was adopted by a renegade mobile carrier Voicestream shortly before that company was bought out by T-Mobile. The Hiptop was rebranded the Sidekick and went on to critical acclaim, at least in its niche of teens and celebrities who loved the ability to text message with a QWERTY keyboard, without having to carry around their father's BlackBerry. [For an interesting and thorough history of the early days of Danger told by Brit, Rubin and Hershenson, have a look at these videos from a 2004 Stanford talk.]

????As Danger grew, investors wanted a manager at the helm, so Rubin relinquished the CEO role. Rubin left Danger in 2003 to form the company that would later become the basis for Android. Google bought Android in 2005, leading to Rubin's role as Senior VP at the company -- one of seven reporting directly to CEO Larry Page -- today.

????Brit and Hershenson, meanwhile, stayed on at Danger for years, even after Microsoft (MSFT) purchased the company in 2008 and went to work killing the Sidekick. They briefly moved into the "Pink project," which produced the ill-fated and short-lived Kin phone (it was killed last summer). After the Kin's introduction, Brit and Hershenson both left Microsoft on the same day.

?

Hershenson at Google I/O
馬特?赫漢森在谷歌I/O大會(huì)上

????赫漢森表示,自己當(dāng)時(shí)駕車離開(kāi)微軟的停車場(chǎng),隨后直接去了谷歌的44號(hào)樓,即谷歌Android團(tuán)隊(duì)所在地。而布里特原計(jì)劃“休假一年”,不過(guò)他表示通過(guò)在谷歌園區(qū)吃午餐,了解以前的同事們正在干什么,自己幾個(gè)月后就被“引誘”進(jìn)了谷歌。

????在谷歌,他們的新職責(zé)決定了他們兩人將大部分時(shí)間都花在實(shí)驗(yàn)室里,手持烙鐵,設(shè)計(jì)新產(chǎn)品和新方案。換句話說(shuō),他們又回到2000年時(shí)創(chuàng)建Danger的時(shí)代——在租來(lái)的辦公室里和魯賓一道對(duì)著機(jī)器修修補(bǔ)補(bǔ)。

????只不過(guò)現(xiàn)在是2011年。智能手機(jī)成為了主流而且地位極其尊崇,不再只是說(shuō)唱歌手以及帕里斯?希爾頓口袋里的潮物。

????而且和Danger不一樣的是,布里特和赫漢森現(xiàn)在加盟的是一家科技巨頭,而非新創(chuàng)企業(yè)。Android在市場(chǎng)份額上甚至即將超過(guò)iPhone。正是這點(diǎn)吸引了Danger的創(chuàng)建者們?cè)俅尉凼祝麄兊哪繕?biāo)是將自己想展示的硬件和功能帶到新的Android設(shè)備中。對(duì)于谷歌而言,僅僅向運(yùn)營(yíng)商提供Android軟件是不夠的,如今它還希望能影響手機(jī)制造商們打造產(chǎn)品。

????Android硬件團(tuán)隊(duì)所設(shè)計(jì)的新的原型設(shè)備可能到達(dá)數(shù)億用戶手中,甚至可能贏得數(shù)十億用戶。而這一切正是魯賓和Danger員工們一直夢(mèng)寐以求的。

????有一件事大家可能感興趣:布里特和赫漢森都在使用谷歌Nexus S手機(jī),盡管他們都嘗試過(guò)新的Android Sidekick手機(jī)并且很喜歡它的鍵盤,新的Sidekick仍然保持著2000年左右的原型機(jī)的風(fēng)格。

????譯者:項(xiàng)航

????The way Hershenson tells the tale, he drove almost directly out of Microsoft's parking lot and over to Google's Building 44, home of the Android team. Brit wanted to take "a year off", but says he was lured into Google within months by having lunches at the Google campus and learning what his former colleagues were up to.

????At Google, their new roles dictate that the pair spend most of the time in labs, soldering irons in hand, engineering new products and product uses. In other words, they are back to a version of the rented office space they were tinkering around on robots in with Rubin when they launched Danger back in 2000.

????Except today, it's 2011. Smartphones are mainstream and supremely powerful -- it's not just rappers and Paris Hilton who carry around the state-of-the-art in their pockets.

????And unlike with Danger, Britt and Hershenson are involved with a goliath, not an up-and-comer. Android is turning out to be bigger than even the iPhone in terms of market share. That scale is what attracted and the former Danger founders to get the band back together, with their goal being to build the hardware and features they want to see show up in new Android devices. It's not enough for Google to just provide Android software to carrier -- now they hope to influence what handset makers build, too.

????The new prototypes the team engineers at Android Hardware could end up in the hands of hundreds of millions, if not billions of people, which, after all, is what Rubin and the Danger crew were shooting for all along.

????In case you were wondering: Brit and Hershenson both carry around Google Nexus S phones, though they've tried the new Android Sidekick and love the keyboard, which stayed true to its circa-2000 origins.

?

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