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專欄 - 蘋果2_0

谷歌10宗罪

Philip Elmer-DeWitt 2011年08月09日

蘋果(Apple)公司內(nèi)部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
布萊恩?霍爾反問,這家公司怎么有資格抱怨反競爭性行為?

????谷歌(Google)首席法律顧問攻擊蘋果(Apple)和微軟(Microsoft)并呼吁政府進行干預的公開信激起了一片怒潮,其中最突出的要數(shù)布萊恩?霍爾在其名為智能手機戰(zhàn)(Smartphone Wars)的博客上發(fā)表的一篇文章。

????核心段落如下:

????“假如你壟斷了某項業(yè)務,從中獲得壟斷性利潤,然后把這些利潤用到另一個行業(yè),以便‘免費派送’自己的競爭對手(必須)收費的產(chǎn)品,從而迅速攫取‘支配性’的市場份額,你會……像個怨婦一樣哭哭啼啼嗎?”

????假如你不明白“像個怨婦一樣哭哭啼啼”是指什么,不妨讀讀布萊恩?魯曼德發(fā)表在谷歌官方博客上的公開信。

????假如你只知道谷歌有超高速的搜索引擎以及神奇的地圖,恐怕不會認為谷歌是一家壟斷企業(yè)。如果是這樣,霍爾很高興為你一一列舉。他列舉了10個事例,直指谷歌(他稱之為“一家毫無創(chuàng)新的公司”)利用自己在某項業(yè)務中的統(tǒng)治地位進入新的市場,摧毀其中現(xiàn)有的企業(yè)。這正是典型的非法壟斷行為。

????霍爾列舉的10個例子原文摘錄如下:

????? Yelp受歡迎了?復制他們的信息,把Yelp擠到頁面的最下方,同時將Google Places和評論置于頁面頂端。

????? Groupon拒絕出售?花上其它業(yè)務賺的數(shù)十億美元摧毀他們。

????? Twitter 和Facebook在搜索方面創(chuàng)新?拿走他們的內(nèi)容。如果他們膽敢阻止就哭鼻子,然后砸數(shù)十億美元,遏制他們增長,最好摧毀他們。

????? 蘋果(Apple)正在致力于開發(fā)觸摸屏智能手機?從另一項業(yè)務賺的錢里拿出幾十億美元,竭盡所能地抄襲過來,甚至包括“拖拽”技術和應用程序。

????? 智能手機操作系統(tǒng)需要運行Java程序。直接拿來,為己所用。

????? 需要地圖定位技術,而Skyhook不愿出售?花上數(shù)十億美元的壟斷利潤,向合作伙伴施壓,將Skyhook排擠出局。

????? 收購大型旅游搜索網(wǎng)站。

????? 自稱開源派,但從不分享任何與核心業(yè)務——搜索相關的技術,也不分享任何與自身盈利來源——廣告相關的技術。

????? 自稱是開放和標準的支持者,但卻嚴加控制對自己智能手機操作系統(tǒng)的訪問權。

????? 與所有財大氣粗的壟斷機構一樣,他們花費數(shù)百萬在華盛頓聘請高價說客以及公關團隊,服務于自己的的直接利益。

????他可以繼續(xù)舉出更多的例子,他確實也這樣做了。完全是典型的布萊恩?霍爾式演說。

????注意:科技博客Business Insider全文發(fā)布了霍爾的這篇文章,但對其中個別字眼做了修改。但是霍爾原來的版本更精彩,點擊此處可以閱讀原始版本。

????譯者:項航

????The open letter by Google's (GOOG) chief legal counsel attacking Apple (AAPL) and Microsoft (MSFT) and calling for government intervention (see here) has unleashed a flood of outraged responses, but none quite so full throated as the one posted by Brian S Hall on his Smartphone Wars blog.

????The nut paragraph:

????"If you have a monopoly business and generate monopoly profits and take those monopoly profits to another industry and *gave away* what your competitors (must) charge for, which led you to quickly capture the *dominant* market share, would you…

????…whine like a bitch?"

????If you don't get the "whine like a bitch" reference, read Brian Drummond's letter on Google's official blog.

????If you have trouble seeing Google as a monopoly -- and if you only knew Google from its lightning-fast search engine or its marvelous maps, you might -- Hall is happy to enumerate. He lists 10 instances of Google ("a company that innovates at nothing," he says) using its dominant position in one business to enter new markets and destroy existing businesses -- a textbook definition of illegal monopolistic behavior.

????Below: Hall's 10 examples, verbatim.

????? Yelp gets popular? Copy their info, shove Yelp to the bottom of the page and put Google Places and reviews at the top.

????? Groupon won't sell? Spend billions from other businesses to destroy them.

????? Twitter and Facebook innovate on search? Take their content, whine when they try and stop you then spend billions to prevent their growth and hopefully destroy them.

????? Apple working on a touchscreen smartphone? Spend billions from another business and copy everything you can, down to swipes and apps.

????? Need a smartphone operating system with Java. Take Java and use it for your own ends.

????? Need a location mapping technology and Skyhook won't sell? Spend billions from your monopoly profits and strongarm your partners and drive Skyhook out of business.

????? Buy up the big travel search sites.

????? Claim you are open source but share nothing related to what your business claims to be about -- search, and nothing related to how you make your money -- advertising

????? Claim you are open and standards based but control who gets access to your smartphone operating system

????? Like all rich monopolists, they spend millions hiring high priced lobbyists and public relations teams inside the Beltway -- for their direct benefit

????He could go on, and he does. It's a classic Brian S Hall rant.

????NOTE: Business Insider has reposted Hall's item in full, but not before removing some of its pungency by replacing the word "pussy" throughout with "[lame]." The piece is better in the original form, which you can get here.

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