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????過去一年中，蘋果公司（Apple）可能推出一款低價(jià)手機(jī)的傳聞在坊間傳得紛紛揚(yáng)揚(yáng)。據(jù)稱，部分市場(chǎng)認(rèn)為高端iPhone定價(jià)過于高昂，而這款低價(jià)手機(jī)正是瞄準(zhǔn)這類市場(chǎng)。

????上周四，特雷弗?謝里丹——這位作者的歷史記錄我們難以擔(dān)保——在蘋果產(chǎn)品最新資訊網(wǎng)站Apple'N'Apps上撰文，描繪了一種似乎可信的情景。

????他引述三位不具名的“獨(dú)立知情人士”的話，宣稱蘋果公司今年秋天將發(fā)布兩款iPhone：1) 已經(jīng)被連篇累牘大書特書的iPhone 5；2) 價(jià)格較低，在蘋果公司內(nèi)部被稱為iCloud iPhone的手機(jī)。

????“iPhone 5將是高質(zhì)量的升級(jí)版，但這場(chǎng)新機(jī)上市大戲的主角將是更便宜的iCloud iPhone。蘋果公司想推出一臺(tái)價(jià)格低廉的iPhone，同時(shí)仍然維持其行業(yè)領(lǐng)先的利潤(rùn)率水平。據(jù)我們的知情人士透露，蘋果公司打算采用容量更小的閃存來實(shí)現(xiàn)這一目標(biāo)，而這種閃存本身也在跌價(jià)。電子制造領(lǐng)域領(lǐng)先市場(chǎng)研究公司iSuppli對(duì)iPhone 4零部件的成本分析顯示，存儲(chǔ)部件占到總制造成本的15%，對(duì)3G版來說也是如此。在上百萬臺(tái)手機(jī)上降低15%的成本將省下巨額開支。iCloud iPhone是專為十分希望采用蘋果云服務(wù)（iCloud）進(jìn)行存儲(chǔ)的用戶打造的機(jī)型，這樣他們就能大幅減少直接存儲(chǔ)在iPhone上的內(nèi)容。此舉不僅有助于蘋果公司將蘋果云服務(wù)打造成一大特色服務(wù)，還為完全采用蘋果數(shù)字媒體環(huán)境（Apple ecosystem）找到了理由。”

????據(jù)謝里丹稱，蘋果公司的目標(biāo)定價(jià)是400美元，比無補(bǔ)貼的iPhone 4便宜約200美元。假如運(yùn)營(yíng)商按慣例提供補(bǔ)貼，對(duì)消費(fèi)者來說，這款手機(jī)的初始購(gòu)機(jī)成本將降為零。

????譯者：清遠(yuǎn)

????There's been much speculation over the past year about the possibility of Apple (AAPL) shipping a lower-cost phone to compete in markets where the top-of-the-line iPhones have proved too expensive.

????Writing in Apple'N'Apps Thursday, Trevor Sheridan -- a writer whose track record we can't vouch for -- offers what nonetheless seems like a plausible scenario.

????Citing three unnamed "independent sources," he claims that Apple is set to launch two iPhones this fall: 1) The iPhone 5 about which so much has already been written. And 2) a cheaper device known within Apple as the iCloud iPhone.

????"The iPhone 5 will be a quality upgrade, but the star of the show will be the cheaper iCloud iPhone alternative. Apple wants to offer a lower priced iPhone while still maintaining their industry leading profit margins. According to our sources, Apple is going to do this by using less on board Flash memory which are also falling in price. When looking at the iSuppli cost breakdown of the parts of the iPhone 4, the storage accounts for 15% of the cost to build the device, and that's true for the 3GS as well. Reducing 15% of the cost across millions of units is a substantial savings. The iCloud model will be for users who will want to use the iCloud heavily for storage, and keep a lot less on the iPhone itself. This will also help Apple make iCloud a feature by itself and reason to use the entire Apple ecosystem."

????According to Sheridan, Apple is aiming for a $400 price point, about $200 less than the unsubsidized cost of the iPhone 4. Assuming carriers offer their usual subsidies, that could bring the initial cost to consumers to $0.00.