成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

訂閱

多平臺閱讀

微信訂閱

雜志

申請紙刊贈閱

訂閱每日電郵

移動應(yīng)用

專欄 - Geoff Colvin

喬布斯不可復(fù)制

Geoff Colvin 2011年10月09日

杰奧夫·科爾文(Geoff Colvin)為《財富》雜志高級編輯、專欄作家。美國在管理與領(lǐng)導(dǎo)力、全球化、股東價值創(chuàng)造等方面最犀利也是最受尊重的評論員之一。擁有紐約大學(xué)斯特恩商學(xué)院MBA學(xué)位,哈佛大學(xué)經(jīng)濟學(xué)榮譽學(xué)位。
全球商業(yè)人士都將面臨一個挑戰(zhàn):既要從史蒂夫?喬布斯身上獲得靈感,又要避免自欺欺人地以為自己能夠復(fù)制喬布斯的成功。

????史蒂夫?喬布斯去世前一天,我曾向一位知名管理顧問請教,借鑒蘋果(Apple)的成功經(jīng)驗到底難在哪里。畢竟,這家公司似乎完全顛覆了所有公認(rèn)的管理智慧。

????傾聽消費者的心聲?蘋果可沒有這么做。它推出的產(chǎn)品和服務(wù),連消費者自己都不知道是否是他們想要的。

????成為消費者的頭號擁護者?蘋果公司的每一款產(chǎn)品都采用了“過時的”內(nèi)置設(shè)計,如果我的電源線丟了,另換一根就得向他們支付80美元。在我看來,這可算不上客戶至上。這家公司離經(jīng)叛道,但卻取得了令人咋舌的成功。

????秘密何在?

????這位顧問很聰明地用一個更寬泛的答案來回答了我的問題。他說:“史蒂夫?喬布斯和杰克?韋爾奇給普通公司和商業(yè)人士帶來的傷害遠(yuǎn)遠(yuǎn)超過其他任何人。”這兩位都取得了彪炳史冊的成功,使許多人掉入了一個陷阱,認(rèn)為既然他們能夠取得如此巨大的成就,別人也能做到。

????于是,有人在制定的商業(yè)計劃要求自己像具備喬布斯一樣的執(zhí)行能力——比如提前多年預(yù)測消到費者的喜好;在各方面推行超群的審美觀,同時又能廣受外界歡迎;不留情面地進行談判;毫不憐憫地懲罰行事不力的員工,同時又能激勵下屬創(chuàng)造出偉大的產(chǎn)品;而且要具有業(yè)內(nèi)無可比擬的廣闊視野。一旦他們無法做到這些——其實根本也無人能夠做到——他們的公司就會陷入困境,甚至面臨倒閉。

????如果說眼下喬布斯熱還沒達到頂點,很快就會有鋪天蓋地的文章,大肆宣揚他的職業(yè)生涯所帶來的管理與領(lǐng)導(dǎo)力經(jīng)驗。當(dāng)然,這些經(jīng)驗確實存在,而且,我也相信它們著實重要。但這些經(jīng)驗都屬于組織的基本要素、公司結(jié)構(gòu)、競爭力和激勵措施等,而不是那些難以言說的個人品質(zhì)。

????現(xiàn)在,我們要搞清楚一點,喬布斯現(xiàn)象的某些方面是我們無法復(fù)制的。我們不可能成為下一個喬布斯。世上只能有一位史蒂夫?喬布斯。他是強制力、個性和經(jīng)歷獨一無二的結(jié)合體。我問,喬布斯是否也像亞歷山大大帝一樣,只是絕無僅有的特殊現(xiàn)象,根本無法復(fù)制,顧問表示贊同。

????全球商業(yè)人士都將面臨一個挑戰(zhàn):既要從史蒂夫?喬布斯身上獲得靈感,又要避免自欺欺人地認(rèn)為自己能夠復(fù)制喬布斯的成功。要做到這一點,首先要切記,史蒂夫?喬布斯從來不屑于模仿任何人。

????譯者:阿龍/汪皓

????The day before Steve Jobs died, I asked a well-known management consultant about the difficulty of drawing lessons from Apple's success. After all, the company seems to ignore accepted management wisdom.

????Listen to your customers? Apple doesn't. It gives customers products and services they didn't even know they wanted.

????Be the customer's biggest advocate? Every Apple (AAPL) product has obsolescence built in, and if I lose my laptop's power cord, they charge me $80 for a new one. Not what I'd call customer-friendly. This company seems to break basic rules, yet it's staggeringly successful.

????What gives?

????The consultant wisely answered a larger question than I had asked. "Steve Jobs and Jack Welch have done more damage to ordinary businesses and business people than anyone else," he said. Their historic success led many people into the trap of believing that, because these guys achieved what they did, others can do the same.

????So people came up with business plans that required them to do what Jobs did -- to sense what customers would love years in advance, to infuse everything about the business with an aesthetic that was sublime yet broadly appealing, to negotiate with brutal intensity, to punish bad work mercilessly while also inspiring great work, to see a bigger picture than anyone else in the industry. When it turned out they couldn't do this -- and of course none of them could -- their businesses would suffer or even fail.

????If we aren't already, we will soon be awash in articles on the management and leadership lessons of Jobs' career. Such lessons do exist, and I believe they're extremely important. But they're about the nuts and bolts of organization, structure, competencies, and incentives, not about the ineffable qualities of the man himself.

????For now, let's be clear on what not to learn from Jobs. We can't be him. He was a unique combination of compulsions, traits, and experiences. I asked the consultant if Jobs should be regarded as an Alexander the Great figure, a one-time phenomenon that is not to be replicated. Yes, he agreed.

????A challenge for business people will be finding inspiration in Jobs without deluding themselves into thinking they can figure out how to do what he did. Here's a way to start: by remembering that imitating someone else was the very last thing Steve Jobs ever wanted to do.

我來點評

  最新文章

最新文章:

中國煤業(yè)大遷徙

500強情報中心

財富專欄

日韩av人人夜夜澡人人爽| 麻豆久久婷婷五月综合国产| yy11111少妇无码蜜桃视频| 国产内射999视频一区| 国产成人无码精品一区不卡| 亚洲精品无码久久毛片| 在线视频一区二区免费| 亚洲精品一品区二品区三品区| 日韩AV一区二区三区免费看| 香蕉日日精品一区二区三区| 强奷乱码中文字幕熟女导航| AAA国产亚洲悠悠久久香蕉网| 神马影院午夜在线观看| 漂亮人妻中文字幕丝袜| 播放国产精品亚洲av综合成久久久久久三级| 国产精品无码VA久久爰网站| 人妻自慰蜜臀喷潮流白浆| 国产AⅤ无码专区久久精品国产| 欧美日韩精品一区二区三区视频在线观看| 久久毛片基地全免费的| 日韩一区精品视频在线观看蜜桃| 国产乱码一区二区三区| 被各种怪物触手h灌满高潮| 久久中文无码日韩A∨| 国产精品99久久99久久久不卡| 夜夜夜夜曰天天天天| 国产欧美久久久久久精品一区二区三区| 99久久精品视香蕉蕉| 日韩AV在线中文字幕高清| 久久久精品国产亚洲成人满18免费网站| 一区二区三区动漫成人在线观看| 丁香婷婷激情俺也去俺来也| 午夜精品久久久久久久无码| 爽毛片一区二区三区四无码三飞| 艳妇臀荡乳欲伦岳TXT下载| 久久久久无码精品国产不卡| 无码中文字幕波多野结衣| 亚洲成AV人片在线观看高清| 国产精美欧美一区二区三区| 欧美视频一区二区在线观看| 亚洲av无码精品欧美一级aa视频|