iPad有望成為書包終結(jié)者
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??? 無論是在蘋果（Apple）零售店統(tǒng)計顧客人數(shù)，還是在大型賣場Mall of America里詢問手機用戶，也無論所作的調(diào)查是否重要，投資銀行Piper Jaffray的吉恩?明斯特堪稱是小型問卷調(diào)查領(lǐng)域的大師。 ????他的最新動作是對25名教育界的技術(shù)總監(jiān)進行了問卷調(diào)查，當時他們正在一間教室就集成技術(shù)舉行會議。明斯特在周一致客戶的報告中寫道：“雖然調(diào)查樣本很小，但他們代表了美國教育界IT領(lǐng)域的決策層?！?/p> ????明斯特有何發(fā)現(xiàn)？具體如下： ????? 所有學校都在部署或測試iPad。沒有人部署或測試Android平板電腦。 ????? 他們的學校中，平均每10名學生配備有1臺電腦。 ????? 將近一半人（12）認為，最終目標是為每位學生配備1臺電腦。有兩位技術(shù)總監(jiān)的學校已經(jīng)實現(xiàn)這一目標。 ????? 超過三分之一的人（9）計劃將為每名學生配備1臺平板電腦。其中有一位技術(shù)總監(jiān)所在的學校已做到這點。 ????不過，考慮到美國學校面臨的諸多難題，以此得出教育改革的宏觀愿景未免有些牽強。（明斯特引用了蘋果前零售業(yè)務主管羅恩?約翰遜的話，現(xiàn)在的學生可能是“最后一代背書包的學生”。） ????教育界對iPad的偏愛完全壓倒谷歌（Google）Android平板電腦，反映出蘋果巨大的先發(fā)優(yōu)勢，在這點上，明斯特的看法也許是對的。他寫道： ????“我們在教育領(lǐng)域還發(fā)現(xiàn)一個趨勢（同樣也存在于企業(yè)領(lǐng)域）：學生們（或雇員們）都很熟悉蘋果設(shè)備，他們的需求導致所在機構(gòu)選擇提供蘋果設(shè)備?！?/p> ????以下是明斯特調(diào)查結(jié)果詳細情況： |
????Whether counting heads at the Apple Store or buttonholing cell phone users at the Mall of America, Piper Jaffray's Gene Munster is the master of the small survey that may or may not be significant. ????His latest: A survey of 25 educational technology directors at a conference on integrating technology in the classroom. "While our sample is small," he writes in a note to clients issued Monday, "so is the population of IT decision makers in the education field in the US." ????And what did he discover? Among his findings: ????? 100% were testing or deploying iPads in their schools. 0% were testing or deploying Android tablets ????? Their schools currently have an average of one computer for every 10 students ????? Nearly half (12) expect to eventually deploy one computer per child; two of their schools already do ????? More than a third (9) expect to deploy one tablet per child; one of them already does ????Given the huge problems facing America's schools, it's a slender thread on which to base a vision of broad educational reform. (Munster quotes outgoing Apple retail chief Ron Johnson, who has suggested that the current crop of students might be "the last generation with backpacks.") ????But Munster is probably correct that the overwhelming preference for iPads over tablets running Google's (GOOG) Android reflects the power of Apple's (AAPL) first mover advantage. He writes: ????"We also see a trend in education (which is mirrored in the enterprise) that familiarity with Apple devices among students (or employees) is causing a demand pull within institutions to also provide Apple devices." ????Below: The details of Munster's survey results. |
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