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????兩家關(guān)注中國(guó)市場(chǎng)的新聞博客表示，中國(guó)（世界第一大手機(jī)市場(chǎng)）第二大運(yùn)營(yíng)商中國(guó)聯(lián)通（China Unicom）已通過(guò)政府審批，將于本月開(kāi)始發(fā)售iPhone 4S。（新聞鏈接見(jiàn)此，鏈接1、鏈接2）。 ????不過(guò)，一位未透露姓名的中國(guó)聯(lián)通“內(nèi)部人士”向新浪科技（Sina Tech）透露，該審批針對(duì)的是iPhone 4，與iPhone 4S并沒(méi)有關(guān)系。（鏈接見(jiàn)此） ????大中華區(qū)——包括香港、中國(guó)大陸和臺(tái)灣是蘋果（Apple）增長(zhǎng)最快的市場(chǎng)。自2010年以來(lái)，這個(gè)地區(qū)得銷售額增幅已達(dá)270%。這在很大程度上得益于中國(guó)不斷壯大的中產(chǎn)階級(jí)，他們對(duì)iPhone的需求似乎不可遏制。 ????上個(gè)月，蘋果開(kāi)始在香港預(yù)售iPhone 4S，不過(guò)所有產(chǎn)品在10分鐘內(nèi)被一掃而空（鏈接見(jiàn)此）。一周后，iPhone 4S開(kāi)始正式銷售，為了維持排隊(duì)秩序，甚至出動(dòng)了防暴警察。無(wú)數(shù)黃牛將iPhone 4S掃蕩一空，然后轉(zhuǎn)手在內(nèi)地市場(chǎng)高價(jià)出售。 ????譯者：項(xiàng)航 |
????China Unicom (CHU), the second largest carrier in the world's largest mobile phone market, received a government permit this week to begin selling the iPhone 4S on mainland China this month, according to two Chinese-based news outlets (see here and here). ????However a third source, citing a report by unnamed China Unicom "insiders" to Sina Tech, says the permit issued was for the iPhone 4, not the 4S. See here. ????Greater China -- which Apple (AAPL) defines as Hong Kong, mainland China and Taiwan -- is the company's fastest-growing market, with sales up 270% since 2010, thanks in large part to the seemingly unquenchable appetite for iPhones among China's growing middle class. ????When Apple began taking pre-orders the iPhone 4S in Hong Kong last month, they sold out in 10 minutes (see here). A week later, when the phone went on sale, riot police had to be called in to control the line-cutters and scalpers snapping up iPhones for re-sale at steep mark-ups on the mainland. |
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