中國(guó)人有多喜歡iPad?
????看一下這些數(shù)據(jù): ????? 第一代iPad直到2010年9月才開(kāi)始在中國(guó)大陸銷(xiāo)售,比美國(guó)上市時(shí)間晚了5個(gè)月。 ????? 第二代iPad于2011年5月登陸中國(guó)大陸,比美國(guó)上市時(shí)間晚了2個(gè)月,而且還只提供Wi-Fi版本。 ????? 第二代iPad 3G版今年9月終于在中國(guó)上市,比美國(guó)晚了6個(gè)月。 ????? 11月19日起蘋(píng)果(Apple)應(yīng)用軟件商店才開(kāi)始接受人民幣付款,迄今還不到5個(gè)星期。 ????有鑒于此,11月份中國(guó)大陸的iPad應(yīng)用程序下載量已經(jīng)達(dá)到了幾乎與美國(guó)相當(dāng)?shù)乃剑?zhǔn)確地說(shuō)是44%: 56%,如上面用國(guó)旗色標(biāo)示的餅狀圖所示),這不由令人刮目相看。 ????該餅狀圖數(shù)據(jù)來(lái)自上周四發(fā)布的Distimo報(bào)告。報(bào)告還指出: ????? 與美國(guó)相比,中國(guó)的iPad、iPhone應(yīng)用程序下載量占比從2011年1月份的18%增加到了11月份的30%。 ????? 盡管競(jìng)爭(zhēng)對(duì)手的應(yīng)用軟件商店呈幾何級(jí)數(shù)增長(zhǎng)——舉例來(lái)說(shuō),微軟(Microsoft)的Windows Phone 7今年猛增了400%——但蘋(píng)果仍然牢牢地占據(jù)著統(tǒng)治地位。蘋(píng)果iPhone應(yīng)用軟件商店排名第一,iPad應(yīng)用軟件商店排名第三。排名第二的是谷歌(Google)的Android Market。 ????? 雖然谷歌的操作系統(tǒng)占據(jù)了智能手機(jī)市場(chǎng)的最大份額,但安卓(Android)應(yīng)用軟件帶來(lái)的收入遠(yuǎn)低于蘋(píng)果。正如下圖所示,iPad和iPhone應(yīng)用軟件產(chǎn)生的收入分別是谷歌Android Market的兩倍以上和近四倍。 |
????Consider this: ????? The original iPad didn't go on sale on mainland China until September 2010, five months after its U.S. launch. ????? The iPad 2 arrived in May 2011, two months after its U.S. launch, and even then just in Wi-Fi-only versions. ????? The 3G iPad 2 finally launched in China in September, six months after it was available in the U.S. ????? Apple's (AAPL) App Store began accepting payments in Chinese Yuan on Nov. 19, less than five weeks ago. ????Given all that, it's quite remarkable that in November, nearly as many iPad apps (44% to be precise) were downloaded in China as in the U.S., as shown in the flag-colored pie chart at right. ????The chart was taken from a Distimo report issued Thursday. Among its other findings: ????? Chinese downloads of iPad and iPhone apps, relative to the U.S., grew from 18% in January 2011 to 30% in November. ????? Despite the geometric growth of its competitors' app stores -- apps for Microsoft's (MSFT) Windows Phone 7, for example, grew 400% this year -- Apple still still dominates. It's iPhone app store is No. 1 and its iPad app store No. 3 after Google's (GOOG) Android Market. ????? Although Google's OS has the lion's share of the smartphone market, revenues generated by Android apps lag far behind Apple's. As the chart below shows, the iPad generates more than double and the iPhone nearly four times the revenue of Google's Android Market. |
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