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專欄 - 從華爾街到硅谷

星巴克新任華裔女董事史宗瑋一席談

Dan Primack 2011年12月26日

Dan Primack專注于報道交易和交易撮合者,從美國金融業(yè)到風(fēng)險投資業(yè)均有涉及。此前,Dan是湯森路透(Thomson Reuters)的自由編輯,推出了peHUB.com和peHUB Wire郵件服務(wù)。作為一名新聞工作者,Dan還曾在美國馬薩諸塞州羅克斯伯里經(jīng)營一份社區(qū)報紙。目前他居住在波士頓附近。
年僅29歲的她如何躋身星巴克董事會?

?史宗瑋為什么加入星巴克董事會

????咖啡連鎖公司星巴克(Starbucks)12月14日宣布史宗瑋加入公司董事會。此舉不僅為星巴克董事會增加了一位年輕人,還增加了一位社交媒體專家。史宗瑋現(xiàn)年29歲,是舊金山Hearsay Social公司的共同創(chuàng)始人兼CEO。這家公司研發(fā)的SaaS系統(tǒng)可以幫助企業(yè)管理社交媒體平臺。

????早些時候,我與史宗瑋進(jìn)行了一番交談,以下是經(jīng)過編輯的談話內(nèi)容:

????《財富》:你為什么加入星巴克董事會?

????史宗瑋:我很早以前就是星巴克的超級粉絲,因此,他們找上我的時候,我感到非常興奮,不僅因為星巴克是個受人欽佩的品牌,還因為它在社交媒體方面進(jìn)行了大量投資。我之所以接受邀請,是因為兩年前我們成立Hearsay Social公司,希望根據(jù)我們所認(rèn)定的商業(yè)新趨勢來開創(chuàng)企業(yè)軟件行業(yè)的新時代,而這次的董事會任命是對這個夢想的一種認(rèn)可。

????聽起來有點像是你希望這個董事會席位能為提升Hearsay公司在公關(guān)層面的影響力,是這樣嗎?

????不,并不是這個原因。我只是想說,這是我首次被任命為上市公司董事,這是對Hearsay公司所做工作重要性的一個認(rèn)可。這次任命可能會在公關(guān)層面給Hearsay公司帶來好處,也可能不會,但我在作決定的時候并沒有考慮這些。

????Facebook的謝莉爾?桑德伯格打算在明年退出星巴克董事會。你是否認(rèn)為自己是董事會在“社交媒體”領(lǐng)域的接班人?

????我個人是謝莉爾的超級粉絲,以前曾在谷歌與她共事過。但我不認(rèn)為自己是她的接班人。

????眾所周知,初創(chuàng)公司的CEO沒有太多空閑時間。你是否擔(dān)心這個董事會席位會讓你忙不過來?

????這個問題我曾考慮了很久。隨著時間的推移,我越來越善于說“不”,但這次機會來臨的時候,我知道自己無法拒絕。創(chuàng)建Hearsay Social公司之后,再也沒有出現(xiàn)過讓我這么興奮的機會了。

????你有意接受其他上市公司的董事會席位嗎?

????這個一般很難說,但我確實認(rèn)為,上市公司董事會需要吸納更多的女性和年輕人。

????你有沒有擔(dān)心Hearsay Social公司現(xiàn)在將難以再從星巴克的競爭對手那里拉到生意?

????我還沒認(rèn)真考慮過這個問題。顯然,以后只要星巴克董事會的工作牽涉到Hearsay Social公司,我都得回避。我相信,其他所有的世界級公司都會尊重這種隔離原則。

????你現(xiàn)在是不是得到了某種特權(quán),可以喝到免費的咖啡?

????沒人告訴我有這種事。

????譯者:千牛絮

????Coffee chain Starbucks (SBUX) today announced the addition of Clara Shih to its board of directors, in a move that adds both youth and social media know-how. Shih is the 29 year-old co-founder and CEO of Hearsay Social, a San Francisco-based developer of an SaaS dashboard that helps companies manage their social media platforms.

????I spoke with Shih earlier today, and what follows is an edited transcript of our conversation:

????Fortune: Why are you joining the Starbucks board?

????Shih:I've been a huge fan of Starbucks for a long time and when they approached me I was thrilled not only because it's such an admired brand, but also because of how much it has invested in social media. I said yes because two years ago we started Hearsay Social to establish a new era of enterprise software around what we believed was a new business imperative, and this board appointment is a validation of that dream.

????That sort of sounds like you're hoping this board seat will be a PR boon for Hearsay. Accurate?

????No, that's not why I'm doing it. I just mean that this is my first public board appointment, and it is a validation of the importance of the type of work Hearsay is doing. There may or may not be PR benefits to Hearsay, but they weren't part of my decision-making process.

????Facebook's Sheryl Sandberg plans to step down from the Starbucks board next year. Do you view yourself as the designated "social media" replacement?

????I'm a huge fan of Sheryl's personally and worked with her in the past at Google (GOOG), but I don't see myself as her replacement.

????Start-up CEOs aren't known for having much free time. Did you have any concerns that the board seat would become a time burden?

????It is something I've thought a lot about. I've gotten better over time at saying 'no' to things, but when this opportunity came up I knew it was one I couldn't turn down. Not since starting Hearsay Social have I felt this excited about an opportunity.

????Are you interested in taking other public board seats?

????It's hard to say in a general sense, except that I do think there need to be more women and young people on public boards.

????Any worries that Hearsay Social might now have trouble getting business from a Starbucks competitor?

????It hasn't really crossed my mind. Obviously I'll have to recuse myself on any Starbucks board business that involves Hearsay Social, and I assume any other world-class organization would respect that separation.

????Do you get some sort of special card now that gives you free coffee?

????Not that anyone's told me about yet.

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