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專欄 - 蘋果2_0

iPad商標疑云:蘋果涉嫌欺詐最新細節(jié)曝光

Philip Elmer-DeWitt 2012年02月29日

蘋果(Apple)公司內部流傳著一個老笑話,那就是史蒂夫·喬布斯周圍是一片“現(xiàn)實扭曲力場”:你離他太近的話,就會相信他所說的話。蘋果的數(shù)百萬用戶中已經(jīng)有不少成了該公司的“信徒”,而很多蘋果投資者也賺得盆滿缽滿。不過,Elmer-DeWitt認為,在報道蘋果公司時有點懷疑精神不是壞事。聽他的應該沒錯。要知道,他自從1982年就開始報道蘋果、觀察史蒂夫·喬布斯經(jīng)營該公司。
唯冠在美國提起訴訟中,蘋果獲得iPad商標細節(jié)中首次浮出水面。蘋果對這些細節(jié)并不否認。

????據(jù)稱蘋果(Apple)從唯冠(Proview International Holdings)手中購得iPad商標后35天,史蒂夫?喬布斯就在于舊金山舉行的新聞發(fā)布會上公布了該設備。以下是蘋果購得該商標的過程:

????? 蘋果聘請一家名為Farncombe International的英國公司及其常務董事格雷厄姆?羅賓遜,充當自己的秘密代理。

????? 羅賓遜隨后在英國成立一家名為IP Application Development Limited的皮包公司(簡稱“IPAD Ltd”)

????? 羅賓遜隱瞞了自己實為蘋果代理的事實,化名為喬納森?哈格里夫斯與臺灣唯冠進行談判。

????? 當被問及為何需要此商標時,羅賓遜稱,iPad是IP Application Development的縮寫。

????? 當問到IPAD Ltd的具體業(yè)務時,羅賓遜采取了回避的態(tài)度。他說:“我相信你們能理解,由于公司還沒有發(fā)布任何公開聲明,所以我們還沒準備好公開公司的業(yè)務信息。”

????? 羅賓遜還在電子郵件中明確保證:“我們不會和唯冠形成競爭。”

????以上細節(jié),有的我們已經(jīng)熟知,有的還是第一次聽說。它們的來源都是本周一唯冠發(fā)布的一篇新聞稿。新聞稿指出,(唯冠)已修改在加州聯(lián)邦法院對蘋果提起的控訴,指控蘋果“蓄意誤導詐騙、隱瞞欺詐、引誘詐騙以及不公平競爭?!?/p>

????蘋果就此發(fā)表評論時,完全沒有否認起訴書中提到的上述細節(jié)。相反,它再次發(fā)布了公司大概一周前就已發(fā)布的一篇聲明。

????“我們已在數(shù)年前購買了唯冠在全球十個不同國家的(iPad商標)所有權。唯冠拒絕履行協(xié)議中涉及中國部分。香港一家法院已表示支持蘋果。我們在中國大陸的訴訟仍在進行中?!?/p>

????諷刺的是,唯冠正試圖使美國法院判決一項協(xié)議無效,而該公司在中國當?shù)氐姆ㄔ褐袇s聲稱該協(xié)議并不存在。蘋果稱自己根據(jù)該協(xié)議購買了在中國大陸地區(qū)對iPad商標的所有權。

????唯冠在新聞稿中對此回應道:

????“(我們)在中國和美國提起的法律訴訟和賠償請求完全是兩回事,兩者之間沒有任何聯(lián)系?!?/p>

????譯者:項航

????Here's how Apple (AAPL) allegedly got Proview International Holdings to sell them the iPad trademark 35 days before Steve Jobs unveiled the device at a San Francisco press conference.

????? Apple hired a British firm called Farncombe International and its managing director, Graham Robinson, to be its secret agent.

????? Robinson created a British shell company called IP Application Development Limited ("IPAD Ltd.").

????? Using the alias Jonathan Hargreaves, Robinson opened talks in Taiwan with Proview, concealing the fact that he was negotiating on Apple's behalf.

????? Asked why he wanted the trademark, Robinson said it was an acronym for IP Application Development.

????? Asked what business IPAD Ltd. was in, Robinson was evasive: "I'm sure you can understand that we are not ready to publicize what the company's business is," he said, "since we have not yet made any public announcements."

????? He further stated, apparently in an e-mail, that "the company will not compete with Proview."

????These details -- some familiar, some fresh -- come from a Proview press release issued Monday. It describes an amended complaint filed in a California federal court that is charging Apple with "fraud by intentional misrepresentation, fraud by concealment, fraudulent inducement, and unfair competition."

????Reached for comment, Apple denied none of the details in the complaint. Rather, it issued the same statement it's been giving out for nearly a week:

????"We bought Proview's worldwide rights to the iPad trademark in 10 different countries several years ago. Proview refuses to honor their agreement with Apple in China and a Hong Kong court has sided with Apple in this matter. Our case is still pending in mainland China."

????The irony is that Proview is trying to get a U.S. court to nullify an agreement that it claims in Chinese courts never existed -- namely the one that Apple says sold them the rights to the iPad trademark in mainland China.

????Proview's press release has answer for that:

????"The legal questions and remedies in the China and U.S. lawsuits are separate and distinct and have no bearing on one another."

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