新一代iPad攪亂企業(yè)平板市場(chǎng)一池春水
來(lái)源：ChangeWave
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????人們?cè)绢A(yù)計(jì)從2012年開(kāi)始，蘋(píng)果（Apple）在快速增長(zhǎng)的平板電腦市場(chǎng)所占據(jù)的份額將開(kāi)始流失。 ????如果將亞馬遜（Amazon）的Kindle Fire看作一部成熟的平板電腦，那么在個(gè)人市場(chǎng)，蘋(píng)果可能確實(shí)是在丟城失地。但對(duì)于企業(yè)市場(chǎng)而言，蘋(píng)果的優(yōu)勢(shì)仍無(wú)人能動(dòng)搖。 ????事實(shí)上，調(diào)研機(jī)構(gòu)ChangeWave在今年2月（當(dāng)時(shí)蘋(píng)果全新iPad尚未發(fā)布，iPad 2的價(jià)格也尚未下調(diào)）進(jìn)行的一份調(diào)查就說(shuō)明了這點(diǎn)。經(jīng)過(guò)對(duì)1,604家企業(yè)IT用戶進(jìn)行調(diào)查，ChangeWave發(fā)現(xiàn)超過(guò)五分之一（22%）的用戶計(jì)劃在未來(lái)3個(gè)月內(nèi)購(gòu)置平板電腦，而其中84%的用戶計(jì)劃購(gòu)買蘋(píng)果iPad。這是ChangeWave迄今記錄的企業(yè)用戶iPad需求的最高值，比去年11月份的調(diào)查結(jié)果高出了7個(gè)百分點(diǎn)。 ????企業(yè)市場(chǎng)份額出現(xiàn)下降趨勢(shì)的公司似乎正在淪為這個(gè)市場(chǎng)的配角，這份名單包括三星（Samsung）、亞馬遜、惠普（HP）和華碩（Asus）等。 |
????This was supposed to be the year that Apple (AAPL) started losing market share in the rapidly growing tablet market. ????That may be happening among consumers, if you count the Amazon's (AMZN) Kindle Fire as a full-fledged tablet. But there's no sign of it happening in the enterprise. ????In fact, a ChangeWave survey of 1,604 business IT buyers conducted in February -- even before the new iPad was revealed and iPad 2's price was cut -- found that more than one in five (22%) planned to buy tablets for their users in the next three months, and that 84% planned to buy Apple iPads. That's the highest level of corporate iPad demand ever recorded in a ChangeWave survey, up 7 percentage points from November's survey. ????The list of companies whose corporate market shares appear to be headed south reads like a also-rans who's who, including Samsung, Amazon, HP and Asus. See chart below: ? |
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????ChangeWave是451 Research集團(tuán)的下屬機(jī)構(gòu)。 ??? 譯者：項(xiàng)航 |
??? ChangeWave is a division of 451 Research. |
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