破解蘋(píng)果秘密的天才少年
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????對(duì)一小群科技記者而言，試圖預(yù)先琢磨出蘋(píng)果（Apple）的產(chǎn)品計(jì)劃是件嚴(yán)肅的事，過(guò)去，這方面一直是由《華爾街日?qǐng)?bào)》（Wall Street Journal）的蘋(píng)果報(bào)道團(tuán)隊(duì)獨(dú)占鰲頭。 ????但在本周的全球開(kāi)發(fā)者大會(huì)上，所有人——包括《華爾街日?qǐng)?bào)》在內(nèi)——都被洛杉磯一位名為馬克?古曼的18歲中學(xué)生搶盡了風(fēng)頭。 ????為蘋(píng)果報(bào)道網(wǎng)站9to5Mac擔(dān)任兼職寫(xiě)手的古曼上月發(fā)布了對(duì)蘋(píng)果全球開(kāi)發(fā)者大會(huì)（WWDC）大會(huì)的八大預(yù)測(cè)，讓我們先來(lái)回顧一下： ????5月11日：iCloud beta網(wǎng)站（Beta.iCloud.com）透露，蘋(píng)果計(jì)劃發(fā)布記事本（Notes）和提醒（Reminder）應(yīng)用，而且，可以確定，iOS 6測(cè)試版即將發(fā)布。 【預(yù)測(cè)正確】 ????5月11日：iOS 6：蘋(píng)果將拋棄谷歌地圖，首次采用自行研發(fā)，擁有極強(qiáng)3D效果的“地圖”軟件?！绢A(yù)測(cè)正確】 ????5月14日：蘋(píng)果準(zhǔn)備升級(jí)15英寸版MacBook Pro：視網(wǎng)膜顯示屏、超輕薄設(shè)計(jì)，配備速度超快的USB 3接口?！绢A(yù)測(cè)正確】 ????5月15日：蘋(píng)果還準(zhǔn)備發(fā)布配備視網(wǎng)膜顯示屏的MacBook Air和iMac。 ????6月4日：Facebook現(xiàn)身iOS 6：將成為系統(tǒng)級(jí)應(yīng)用，應(yīng)用程序商店將出現(xiàn)Facebook的“贊（like）”選項(xiàng)?！绢A(yù)測(cè)正確】 ????6月4日：在iOS 6，蘋(píng)果將為iPad帶來(lái)完整版Siri語(yǔ)音助手：（為用戶(hù)提供）更多模組和細(xì)節(jié)?！绢A(yù)測(cè)正確】 ????6月4日：在WWDC大會(huì)上，蘋(píng)果將更新大部分Mac產(chǎn)品線和各類(lèi)配件?！绢A(yù)測(cè)正確】 ????6月5日：在經(jīng)過(guò)近兩年的苦苦等待后，蘋(píng)果終于將于下周發(fā)布升級(jí)版Mac Pro?！绢A(yù)測(cè)正確】 ????日前，我在舊金山偶遇古曼，當(dāng)時(shí)他正參加蘋(píng)果的開(kāi)發(fā)者大會(huì)。當(dāng)我問(wèn)他是從哪里獲得這些資料時(shí)，他守口如瓶，不肯透露一點(diǎn)風(fēng)聲。不過(guò)維特勞布（他在兩年前就雇傭了古曼，當(dāng)時(shí)他發(fā)現(xiàn)這個(gè)少年對(duì)蘋(píng)果可謂了如指掌）更為坦率。古曼的一些資料來(lái)自蘋(píng)果的內(nèi)部人士，但絕大部分資料都基于所謂的 “老式的費(fèi)時(shí)費(fèi)力的報(bào)道”（ old-fashioned shoe-leather reporting）——認(rèn)真研讀蘋(píng)果的公開(kāi)文檔，歸納總結(jié)出一個(gè)蘋(píng)果開(kāi)發(fā)者及零部件供應(yīng)商的資料庫(kù)，并進(jìn)行不厭其煩的研究。 ????我們上周對(duì)古曼進(jìn)行了報(bào)道，彭博新聞社在本周二也提到了他的光輝業(yè)績(jī)。古曼有些擔(dān)心這些關(guān)注會(huì)惹惱蘋(píng)果。 ????但他也渴望得到蘋(píng)果的認(rèn)可。當(dāng)他聽(tīng)到蘋(píng)果的公共關(guān)系部門(mén)在打聽(tīng)自己時(shí)，簡(jiǎn)直容光煥發(fā)。他還很自豪地強(qiáng)調(diào)，蘋(píng)果高級(jí)副總裁菲爾?席勒知道自己。真實(shí)情況是，幾個(gè)月前，某人（不是古曼）打電話(huà)給席勒，自稱(chēng)是馬克?古曼，向他詢(xún)問(wèn)蘋(píng)果的新產(chǎn)品信息。我得知古曼第二天接到了蘋(píng)果公共關(guān)系部的電話(huà)，告訴他如果想知道任何與蘋(píng)果公司有關(guān)的信息，必須通過(guò)公關(guān)部門(mén)。嗯，雖然這么做基本不管用。 ????譯者：項(xiàng)航 |
????Trying to scope out Apple's (AAPL) product plans in advance is serious business for a small army of tech journalists, one that has been dominated in the past by the team that covers the company for the Wall Street Journal. ????But in the walk-up to this week's World Wide Developers Conference, everybody -- including the Journal -- got scooped by an 18-year-old kid named Mark Gurman who goes to high school in Los Angeles and writes on the side for Seth Weintraub's 9to5Mac. ????Let's review, with the benefit of hindsight, the WWDC predictions Gurman posted over the past month: ????May 11: iCloud beta website reveals plans for Notes and Reminders web apps, affirms iOS 6 beta coming soon CORRECT ????May 11: iOS 6: Apple drops Google Maps, debuts in-house 'Maps' with incredible 3D mode CORRECT ????May 14: Apple readies revamped 15-inch MacBook Pro: Retina Display, ultra-thin design, and super-fast USB 3 CORRECT ????May 15: Apple also working on MacBook Airs and iMacs with Retina Displays TO BE DETERMINED ????June 4: Facebook in iOS 6: Integration is system-wide, 'Liking' of App Store apps present CORRECT ????June 4: Apple to bring full Siri voice-assistant to the iPad with iOS 6: mockup and details CORRECT ????June 4: Apple to update most of its Mac lineup and multiple accessories at WWDCCORRECT ????June 5: After nearly two years without an update, Apple to finally revamp Mac Pro next week CORRECT ????Seven out of eight ain't bad, and I suspect that the one that we don't yet know about -- his report that Apple is bringing the Retina display to the rest of its notebook line -- will eventually be proven true. ????I ran into Gurman in San Francisco, where he is attending Apple's developer sessions. He clammed up when I asked him where he gets his stories. But Weintraub -- who hired Gurman two years ago when he realized the teenager had his finger on Apple's pulse -- was more forthcoming. Some of his stories come from sources inside Apple, but most are based on what used to be called old-fashioned shoe-leather reporting -- poring over Apple's published documents and building a network of Apple developers and parts suppliers that he hammers relentlessly. ????Gurman is a little worried that the attention he's been getting -- we wrote about him last week and Bloomberg News mentioned his work on Tuesday -- could bring down Apple's wrath. ????But he also craves Apple's recognition. He lights up when he hears that Apple public relations has asked about him, and he mentions proudly that senior VP Phil Schiller knows who he is. It turns out that a few months ago, someone (not Gurman) called Schiller claiming to be Mark Gurman and asking for information about future Apple products. I'm told that Gurman got a call the next day from Apple PR saying that if he wanted any information about the company, he should go through their department. ????Yeah, right. As if that would work. |
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