星巴克注資Square,移動(dòng)支付進(jìn)入門店
????今天,移動(dòng)支付公司Square宣布,已從星巴克公司(Starbucks Corp.)獲得2,500萬美元的投資。這是雙方更大規(guī)模戰(zhàn)略合作的一部分。這一合作將使Square的技術(shù)進(jìn)入星巴克在全美的7,000家連鎖店。 ????未來,星巴克的顧客不可以使用Square的智能手機(jī)應(yīng)用買單,Square還將處理星巴克在美所有的信用卡和借記卡交易(這就將Square這一創(chuàng)業(yè)公司從硬件供應(yīng)商向軟件供應(yīng)商的轉(zhuǎn)變?cè)俅瓮七M(jìn)了一步)。 ????星巴克首席執(zhí)行官霍華德?舒爾茨已加入Square公司的董事會(huì)。日前,他在美國(guó)全國(guó)廣播公司財(cái)經(jīng)頻道(CNBC)的一檔訪談節(jié)目中稱,移動(dòng)應(yīng)用在試點(diǎn)應(yīng)用Square軟件的門店能帶來更多生意。而且,一旦今年晚些時(shí)候這一應(yīng)用在全美鋪開,它將成為公司業(yè)務(wù)迅猛增長(zhǎng)的一大推動(dòng)力。 ????舒爾茨稱:“我們注意到,顧客行為上的巨大變化不僅發(fā)生在星巴克,只要是那些顧客把手機(jī)作為主要設(shè)備的市場(chǎng),一概如此?,F(xiàn)在,我們的顧客中有超過25%的人在使用星巴克會(huì)員卡。不過我想,他們很快就會(huì)棄卡而去,直奔Square的平臺(tái)?!?/p> ????讀者朋友可以觀看CNBC對(duì)舒爾茨和Square的創(chuàng)始人杰克?多爾西的訪談,了解更多詳情(多爾西還被問及他另一個(gè)創(chuàng)業(yè)公司Twitter未來的獨(dú)立性問題。) ????此前,Square已從多家風(fēng)投公司募得了總額為1.2億美元的資金。這些公司包括:科斯拉創(chuàng)投公司(Khosla Ventures)、首輪資本公司(First Round Capital)、紅杉資本(Sequoia Capital)、Visa公司、凱鵬華盈基金公司(Kleiner Perkins)以及老虎基金(Tiger Global)。星巴克的這筆投資是D輪投資的第一筆。這輪投資據(jù)稱對(duì)Square的估值為30億美元到40億美元。 ????譯者:清遠(yuǎn) |
????Mobile payments company Square today announced that it has raised $25 million in equity funding from Starbucks Corp. (SBUX), as part of a larger strategic partnership that will see Square technology incorporated into most of the coffee chain's 7,000 U.S. stores. ????Not only will customers be able to use their Square smartphone apps to make their payments, but Square also will process all of Starbucks' U.S. credit and debit card transactions (furthering the startup's transformation from a hardware to software provider). ????Starbucks CEO Howard Schultz, who is joining the Square board of directors, said during a CNBC interview that mobile payment has been accretive to transactions in test sites and that it would be a big "boost" for the company once rolled out nationwide later this year. ????"We've seen a seismic change in behavior not only at Starbucks but in the entire marketplace with people using phones as their primary device," Schultz says. "Right now over 25% of our customer base is using a Starbucks card, and I think they're going to migrate off the card and onto the Square platform very quickly." ????See more of the CNBC interview with Schultz and Square founder Jack Dorsey (who also gets asked about future independence of his other little startup: Twitter). ????Square previously raised around $120 million in VC funding from Khosla Ventures, First Round Capital, Sequoia Capital, Visa Corp., Kleiner Perkins and Tiger Global. The Starbucks investment is the first part of a Series D round that reportedly valued the company at between $3 billion and $4 billion. |
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