《學(xué)徒》主持人進(jìn)軍眾籌融資領(lǐng)域
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????唐納德?特朗普（真人秀《學(xué)徒》節(jié)目主持人、投資人——譯注）正在向擬于今天推出的一個(gè)新的眾籌融資平臺(tái)敲上他的認(rèn)可圖章（不是他自己的名字印章）。此外，他也是這家網(wǎng)站的一位投資者，而且每周將親自向一個(gè)或幾個(gè)符合他胃口的融資項(xiàng)目提供資金。 ????這個(gè)網(wǎng)站叫做FundAnything，出自美國(guó)繼續(xù)教育機(jī)構(gòu)The Learning Annex創(chuàng)始人比爾?贊克的構(gòu)想。 ????贊克解釋說(shuō)：“科技界人士以及布魯克林的一些嬉皮士都了解眾籌融資，但眾籌融資還沒(méi)有為大眾所了解。這是一個(gè)非常重大的概念——就像eBay或者在線約會(huì)一樣，而且我們目前還處于剛剛起始的階段?！?/p> ????FundAnything在許多方面類似于Kickstarter和Indiegogo這些等現(xiàn)有的眾籌融資平臺(tái)。它為用戶提供一個(gè)向其他用戶籌集資金的途徑，同時(shí)為此而收取一筆牽線搭橋的傭金（對(duì)于籌得全部資金的項(xiàng)目收取5％的傭金，對(duì)于未能實(shí)現(xiàn)籌資目標(biāo)的項(xiàng)目收取9％的傭金）。然而，不同之處在于，F(xiàn)undAnything既不篩選融資項(xiàng)目，也沒(méi)有任何真正會(huì)拒絕接受的項(xiàng)目。比如，F(xiàn)undAnything的融資項(xiàng)目可以包括各種科技發(fā)明，為學(xué)校體育隊(duì)設(shè)計(jì)新制服，借錢給急診病人等等。 ????另一個(gè)區(qū)別在于，它有特朗普的參與。他不僅將個(gè)人每周為新項(xiàng)目提供資金（明天他將公布自己第一筆個(gè)人投資的接受者），而且還會(huì)通過(guò)自己的Twitter帳號(hào)（目前擁有220萬(wàn)粉絲）推銷這些投資選擇。 ????贊克明白，特朗普是一位看法兩極分化的政治人物，但并不認(rèn)為他的這種態(tài)度會(huì)延伸到商業(yè)領(lǐng)域。 ????贊克說(shuō)：“人人都知道唐納德是一個(gè)天才的商人。我們這里不是在討論政治，不管你想為什么項(xiàng)目尋找資金，這個(gè)世界上最適合給你支持的人莫過(guò)于特朗普。” ????至于FundAnything的經(jīng)營(yíng)模式，預(yù)計(jì)收取傭金僅僅是個(gè)開(kāi)始。贊克表示，這個(gè)網(wǎng)站正在計(jì)劃發(fā)起各種現(xiàn)場(chǎng)活動(dòng)——比如討論如何為房地產(chǎn)企業(yè)籌集資金，而且它在線下已經(jīng)有人開(kāi)拓向美國(guó)之外市場(chǎng)。問(wèn)及一旦美國(guó)證券交易委員會(huì)（SEC）設(shè)定相關(guān)規(guī)則之后，這個(gè)網(wǎng)站是否會(huì)向股權(quán)眾籌融資擴(kuò)展時(shí)，贊克沒(méi)有明確表態(tài)。(財(cái)富中文網(wǎng)) ????譯者：iDo98 |
????Donald Trump is putting his stamp of approval, but not his name, on a new crowdfunding platform that is scheduled to launch tomorrow. He's also an investor in the site, and each week will personally contribute to one or more projects that strike his fancy. ????It's called FundAnything, and was the brainchild of The Learning Annex founder Bill Zanker. ????"People in tech and some Brooklyn hipsters know about crowdfunding, but it hasn't been brought to the masses yet," Zanker explains. "This is a very big idea -- like eBay or online dating -- and we're just in the beginning stages." ????In many ways, FundAnything resembles existing crowdfunding platforms like Kickstarter and Indiegogo. It offers users a way to raise money from other users, and takes a matchmaking commission (5% for fully-funded projects, 9% for projects that don't meet their goal). What's different, however, is that FundAnything neither screens projects nor has any real exclusions. For example, FundAnything projects could include tech inventions, new uniforms for a school sports team, helping out someone with a medical emergency, etc. ????The other difference is Trump's involvement. Not only will he personally back new projects each week -- tomorrow he'll unveil the recipients of his first personal investments -- but he'll also promote those choices via his Twitter feed (which currently has 2.2 million followers). ????Zanker understands that Trump is a polarizing political figure, but does not believe such sentiments extend to the business world. ????"Everyone knows Donald is a genius businessman," Zanker says. "We're not talking about politics here. If you want to fund anything, there is no better person in the world to have supporting you than Donald Trump." ????As for FundAnything's business model, expect the commissions to be just the start. Zanker says the site is planning live events -- such as how to raise money for real estate ventures -- and that it already has people on the ground to expand into non-U.S. markets. When asked if the site would expand to equity-based crowdfunding once the SEC sets such rules, Zanker was noncommittal. |
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