大摩分析:中國智能手機(jī)滯銷 將迎iPhone 6及4G熱潮
??? 摩根士丹利的分析師凱蒂?休伯蒂剛從中國轉(zhuǎn)了一圈,她帶來了來自全球最重要的智能手機(jī)市場的新鮮情報(bào)。 ????在給客戶的一系列三份報(bào)告中,休伯蒂稱目前中國市場: ????? 庫存堆積:中國政府稱上季度國內(nèi)新智能手機(jī)的需求同比下降了9%,而IDC報(bào)告稱,中國地區(qū)的手機(jī)出貨量上升了37%。休伯蒂表示,中國運(yùn)營商正削減市場營銷費(fèi)用和手機(jī)補(bǔ)貼,等待政府發(fā)放4G牌照。 ????? iPhone 6蓄勢待發(fā):休伯蒂接觸到的大部分蘋果分包商,都預(yù)期到12月,iPhone 6的需求將比去年圣誕期間的熱賣機(jī)型iPhone 5S高出20%。休伯蒂個(gè)人預(yù)計(jì)需求漲幅為12%。 ????? 大屏效應(yīng):同時(shí),AlphaWise四月為摩根士丹利進(jìn)行的一項(xiàng)調(diào)查表明,大屏iPhone——傳聞iPhone 6將是一款大屏手機(jī)——將幫助蘋果在美國多獲得11%的市場份額。 ????買家請注意了:去年夏天摩根士丹利進(jìn)行的預(yù)測不太準(zhǔn): ????下圖:休伯蒂根據(jù)上述發(fā)現(xiàn)調(diào)整了其智能手機(jī)模型。(財(cái)富中文網(wǎng)) |
????Katy Huberty is back from a trip abroad with fresh intelligence from the world's most important smartphone market: China. ????In a series of three "takeaway" notes to clients, she reports: ????? Inventory pile-up: The Chinese government is saying demand for new smartphones fell 9% year-over-year last quarter even as IDC reports shipments of phones into the region rising 37%. Huberty says the Chinese carriers are spending less on marketing and subsidies as they wait for the government to issue 4G licenses. ????? iPhone 6 build-up: Most of the Apple subcontractors she spoke to expect demand for the new iPhone 6 by December will be 20% better than demand was for last year's big Christmas seller, the iPhone 5S. Huberty was only expecting 12% growth. ????? Big-screen boost: Meanwhile, an April survey for Morgan Stanley by AlphaWise suggests that a larger-screen iPhone -- as the iPhone 6 is rumored to be -- could buy Apple 11 points of market share in the U.S. ????Buyer beware: This Morgan Stanley prediction from last summer didn't quite pan out: ????Below: How Huberty's findings have changed her smartphone model. |
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