聯(lián)合創(chuàng)始人妙語：把Beats賣給蘋果是為了跟土豪做鄰居
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????蘋果高級副總裁埃迪?庫伊在Code conference大會上放言，今年晚些時候蘋果（Apple）將擁有他25年來見到的“最棒的產(chǎn)品輸送管道”。此言一出，立刻引起了大量關(guān)注。但在我看來，在上周三舉行的Code conference大會上，真正的明星是老牌音樂制作人吉米?艾歐文。蘋果日前宣布斥資30億美元收購Beats公司，Beats聯(lián)合創(chuàng)始人艾歐文也將因此加盟蘋果。 ????點擊此處和此處，即可查看庫伊和艾歐文共同接受re/code的沃爾特?莫斯伯格以及卡拉?史偉沙采訪的視頻片段，目前最完整的采訪視頻請見彼得?卡夫卡的實時博客。 ????大家很快就會發(fā)現(xiàn)，艾歐文講話可謂字字珠璣。我從卡夫卡的文字記錄中選取了幾句最經(jīng)典的話。 ????關(guān)于知識產(chǎn)權(quán)：在消費電子行業(yè)，復制別人的成功經(jīng)驗沒什么大不了。在音樂行業(yè)，這種做法令人尷尬。 ????關(guān)于硅谷和好萊塢：娛樂業(yè)的業(yè)務人員個個都極度缺乏安全感。硅谷的各位又似乎有些自信得過了頭。 ????關(guān)于他為什么賣掉Beats：音樂行業(yè)就是娛樂圈的貧民窟。我們想搬到好一點的社區(qū)，所以我們把公司賣給了蘋果。 ????關(guān)于迭代：據(jù)我對高科技行業(yè)的了解，要弄清某樣東西是否管用，你得試上一會兒。 ????關(guān)于蘋果公司能為Beats帶來什么：誰不想要蘋果打造的產(chǎn)品？ ????關(guān)于商業(yè)模式：我們將探討商業(yè)模式。我們目前還沒有搞清楚確切的模式，但我們需要加點猛料。 ????關(guān)于失去史蒂夫?喬布斯之后的蘋果：所有失去了控球后衛(wèi)的球隊都需要對自身的進攻方式做出少許改變。 ????關(guān)于他最開始為什么打算賣給宏達電，而不是蘋果：你是在開玩笑吧？我老早就主動和蘋果接洽過！但他們進行交易就像他們做產(chǎn)品一樣慢（做奮力推進狀）。(財富中文網(wǎng)） ????譯者：項航 |
????Eddy Cue's boast that Apple (AAPL) later this year will have "the best product pipeline" he's seen in 25 years is getting a lot of attention. But for my money the star of Wednesday's Code conference was Jimmy Iovine, the veteran music producer acquired in a $3 billion deal that Apple had announced just a few hours earlier. ????You can see a few minutes of Cue's and Iovine's joint interview with re/code's Walt Mossberg and Kara Swisher here and here, but the most complete version for now is Peter Kafka's live blog. ????Iovine, you will soon discover, speaks in aphorisms. I've collected few gems from the Kafka transcript: ????On intellectual property: In consumer electronics, you copy what someone does something successful. In music, that's embarrassing. ????On Silicon Valley and Hollywood: All the business guys in entertainment are desperately insecure. And the guys in Silicon Valley seem to be somewhat overconfident. ????On why he sold Beats: The music business is the ghetto of entertainment. And we wanted to move to a better neighborhood. So we sold to Apple. ????On iteration: From what I understand in the tech business, you get to try something out for a while before you figure out if it works. ????On what Apple brings to the party: Who doesn't want a product made by Apple? ????On the business model: We'll work on the model. We don't know the exact model yet, but we need to put steroids into this thing. ????On Apple without Steve Jobs: Any team that loses its point guard needs to change its offense a little bit. ????On why he sold to HTC first, and not Apple: Are you kidding? I asked these guys forever! These guys make deals like they make products. (Makes painstaking wrenching motion.) |
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