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????德迪歐說，這很管用，史蒂夫?喬布斯是“天生的顛覆者”。

????德迪歐很看好蘋果手表，盡管奢侈品手表市場對他沒什么吸引力。他發(fā)現(xiàn)在當今的購物商場中，他有些無所適從，他幾乎沒有想買的東西，而95%的購買決定都不是基于功能需求，而是純粹的心理需求。

????在播客討論的最后，他問道：“為什么人們會在這家店里，而不是在銷售同樣產(chǎn)品的隔壁店里買東西？對我來說，這是件神奇的事情?！保ㄘ敻恢形木W(wǎng)）

????譯者：嚴匡正

????It helped, according to Dediu, that Steve Jobs was an “instinctive disruptor.”

????Dediu is bullish about Apple Watch, even though the attraction of the luxury watch market escapes him. He already finds himself at sea in contemporary shopping malls, where there is almost nothing he wants to buy and where 95% of purchase decisions are being made not on the basis of functionality, but for purely psychological reasons.

????“Why are people in this shop and not the shop next door that seems to be selling the same products?” he asks toward the end of the podcast. “These things are mysterious to me.”