財(cái)富箴言:今日發(fā)聲——布雷登?金
財(cái)富中文網(wǎng)
2015年03月24日
聲譽(yù)良好的公司可以從“光環(huán)效應(yīng)”中受益,不過(guò)一旦違法行為被證實(shí),聲譽(yù)好的公司受到的打擊將超過(guò)聲譽(yù)不那么好的公司。
Companies with positive reputations benefit from a “halo effect”. However, when a company is proven guilty of a transgression, companies with good reputations are punished more severely than companies with weaker reputations when the evidence of their wrong doing is stacked against them.
——布雷登?金(Brayden King, 美國(guó)西北大學(xué)凱洛格管理學(xué)院副教授)
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