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新一代游戲嶄露頭角
 作者: John Patrick Pullen    時(shí)間: 2011年12月06日    來(lái)源: 財(cái)富中文網(wǎng)
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以相應(yīng)產(chǎn)品為平臺(tái)的蘋(píng)果(Apple)、谷歌(Google)以及可連接電視、手機(jī)、電腦進(jìn)行游戲的OnLive三家公司將為三巨頭微軟(Microsoft)、任天堂(Nintendo)和索尼(Sony)的傳統(tǒng)游戲市場(chǎng)帶來(lái)沖擊。
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????未來(lái)的視頻游戲機(jī)會(huì)發(fā)展成什么樣子?這是一個(gè)所有人都在猜測(cè)的話(huà)題。微軟(Microsoft)、任天堂(Nintendo)和索尼(Sony)每隔幾年就會(huì)發(fā)布新的游戲系統(tǒng),互相爭(zhēng)搶顧客,這已經(jīng)成了一種慣例。不過(guò)在三大游戲公司推出新游戲之前,還有三家公司雖然在傳統(tǒng)游戲領(lǐng)域經(jīng)驗(yàn)甚少,但也有可能給傳統(tǒng)游戲三巨頭重重一擊。

????目前關(guān)于新一代微軟Xbox和索尼Playstation游戲機(jī)的信息很少,只是坊間普遍推測(cè)它們會(huì)在2013年左右上市。三大游戲廠(chǎng)商中,只有任天堂透露了一些信息,它在今年夏天展出了該公司即將發(fā)布的新游戲機(jī)Wii U。Wii U是任天堂Wii的后續(xù)產(chǎn)品,它將于明年正式上市。它有一個(gè)像平板電腦一樣的6.5寸觸屏控制器,它兼有手持游戲設(shè)備和網(wǎng)絡(luò)瀏覽器的雙重功能。打個(gè)比方,玩家可以拿它當(dāng)游戲手柄,在電視上向游戲里的敵人發(fā)射飛鏢。

????不過(guò)問(wèn)題是,它的功能聽(tīng)起來(lái)像市面上已有的另一款產(chǎn)品——蘋(píng)果(Apple)的iPad也可以當(dāng)成Apple TV的游戲控制器來(lái)使用。的確,來(lái)自蘋(píng)果、谷歌(Google)和名不見(jiàn)經(jīng)傳的初創(chuàng)公司OnLive的一些產(chǎn)品正準(zhǔn)備乘上游戲業(yè)最強(qiáng)勁的一股東風(fēng),甚至有可能對(duì)傳統(tǒng)游戲巨頭的市場(chǎng)造成嚴(yán)重影響。賭局上的籌碼也是很高,因?yàn)閾?jù)國(guó)際數(shù)據(jù)公司(International Data Corporation)的數(shù)據(jù)顯示,到2015年,全球游戲機(jī)硬件和軟件市場(chǎng)將增長(zhǎng)到397億美元。

????蘋(píng)果公司在短時(shí)間內(nèi)已經(jīng)成了游戲業(yè)的一股重要力量。雖然長(zhǎng)期以來(lái),蘋(píng)果似乎一直和游戲機(jī)市場(chǎng)不搭邊,但iPod和iPhone的出現(xiàn)卻改變了這種局面。開(kāi)發(fā)者一窩蜂地涌向蘋(píng)果的App Store,在過(guò)去幾年里,在蘋(píng)果iOS平臺(tái)的幫助下,開(kāi)發(fā)者們推出了新一代的《超級(jí)瑪麗》(Marios)以及《憤怒的小鳥(niǎo)》(Angry Birds)等游戲。Firemint公司的創(chuàng)始人羅伯?默里稱(chēng):“針對(duì)iOS系統(tǒng)進(jìn)行開(kāi)發(fā)易如反掌?!盕iremint是電子藝界(Electronic Arts)公司旗下的一家游戲開(kāi)發(fā)公司。默里說(shuō),他的公司有一款相當(dāng)成功的游戲,只花了不到一周的時(shí)間就開(kāi)發(fā)成型了,這對(duì)于任何最簡(jiǎn)單的傳統(tǒng)游戲機(jī)游戲來(lái)說(shuō),都是聞所未聞的速度。

????蘋(píng)果還在今年6月推出了Airplay,它可以使應(yīng)用將流媒體內(nèi)容上傳到附近的Apply TV上——這有點(diǎn)類(lèi)似任天堂即將推出的Wii U。默里稱(chēng),有了這個(gè)功能,《實(shí)況賽車(chē)2》(Real Racing 2)等游戲就可以把iPad變成一個(gè)方向盤(pán),把電視屏幕變成汽車(chē)的擋風(fēng)玻璃,在電視上玩這款游戲。秘訣就在于蘋(píng)果強(qiáng)大的處理能力。默里說(shuō):“蘋(píng)果的A5處理器是我們迄今為止見(jiàn)過(guò)的最強(qiáng)大的芯片。這就是我們?yōu)槭裁茨茉陔娨暽献鑫恼隆,F(xiàn)在我們有了兩塊屏幕,而且可以運(yùn)用強(qiáng)大的芯片能力來(lái)驅(qū)動(dòng)它們?!?/p>

????與此同時(shí),谷歌的Google TV卻因銷(xiāo)量緩慢、軟件研發(fā)滯后等問(wèn)題而一直發(fā)育不良。不過(guò)Google TV卻使許多類(lèi)似的功能變成可能。休閑游戲開(kāi)發(fā)公司GameHouse的總裁馬特?休利特就非??春霉雀瑁赋鯝ndroid移動(dòng)平臺(tái)的增長(zhǎng)也為谷歌的電視產(chǎn)品提供了動(dòng)力。GameHouse公司研發(fā)的游戲產(chǎn)品包括熱門(mén)的跳躍涂鴉小游戲DoodleJump。休利特表示,Android軟件的進(jìn)一步發(fā)展可以帶來(lái)Google TV游戲的激增?!罢娴?,如果把眼光放到三年或四年以后,你會(huì)發(fā)現(xiàn)傳統(tǒng)游戲機(jī)的增長(zhǎng)趨平,而所謂的‘微額交易’則會(huì)和過(guò)去的游戲機(jī)一樣,占據(jù)市場(chǎng)的半壁江山?!?/p>

????OnLive公司則采取了另一種策略。OnLive不僅可用于個(gè)人電腦、iMac、平板電腦、智能手機(jī),還可以通過(guò)一個(gè)99美元的適配器連接到電視上。今年許多發(fā)行商都史無(wú)前例地迷上了OnLive,他們要么將才發(fā)布幾個(gè)月的新游戲搬到OnLive上,要么就是將旗下已有的流行游戲移植到到OnLive上。今年夏天,好幾款備受矚目的新游戲都于發(fā)布當(dāng)日在Onlive上同步推出。OnLive的誘惑力還在于游戲玩家們現(xiàn)在不必在游戲發(fā)布日排著長(zhǎng)隊(duì)購(gòu)買(mǎi)了。有了OnLive之后,只要游戲一上線(xiàn),他們就可以在自己的臥室里玩到它。游戲《毀滅公爵》(Duke Nukem)的研發(fā)商Gearbox Software的總裁兼CEO蘭迪?皮茲福特稱(chēng):“這是項(xiàng)非常有趣的新興技術(shù),也是一種向人們提供在線(xiàn)互動(dòng)娛樂(lè)的新方式?!?/p>

????或許OnLive再怎么增長(zhǎng)也無(wú)法和微軟或索尼相匹敵,但它可能標(biāo)志著“云游戲”趨勢(shì)的興起。皮茲福特稱(chēng),云游戲使開(kāi)發(fā)者不必花大力氣去支持平臺(tái)。一般來(lái)說(shuō),由于Xbox和Playstation是兩個(gè)完全不同的平臺(tái),因此開(kāi)發(fā)者必須為每個(gè)平臺(tái)編寫(xiě)?yīng)毩⒌能浖淌?。但OnLive的主機(jī)卻可以通過(guò)流媒體格式下載游戲的Xbox、Playstation或PC版本。

????蘋(píng)果、谷歌或OnLive有可能取代微軟、任天堂或索尼嗎?不太可能。因?yàn)閭鹘y(tǒng)游戲三巨頭的產(chǎn)品是為玩家量身打造的,而蘋(píng)果、谷歌和OnLive則是以游戲?yàn)楣ぞ?,幫助公司擴(kuò)展其它業(yè)務(wù)——蘋(píng)果和谷歌用游戲來(lái)促進(jìn)軟、硬件銷(xiāo)售,OnLive則用游戲來(lái)擴(kuò)大用戶(hù)群。不過(guò)他們的成功最終可能會(huì)奪走玩家的注意力,后者對(duì)于傳統(tǒng)游戲三巨頭來(lái)說(shuō)寶貴彌足珍貴。

????譯者:樸成奎

????What the future of console video gaming will actually look like is anybody's guess. Microsoft, Nintendo and Sony have made a ritual out of releasing new game systems every few years and battling it out for customers. Now, before technical barbs have been traded or glitzy launch plans drawn up, three companies with little experience in traditional gaming may be beating them to the punch.

????Little is know about the next Microsoft (MSFT) Xbox or Sony (SNE) Playstation, despite an uptick in speculation about the consoles expected around 2013. Of the three major game makers, only Nintendo has revealed anything, showing its upcoming Wii U this summer. Launching next year, Nintendo's Wii successor comes with a tablet-like 6.5-inch touchscreen controller that doubles as a handheld gaming device and web browser. Players could use the controller, for example, to shoot ninja stars at enemies displayed on a television.

????Trouble is, that sounds a lot like a product already in stores: Apple's (AAPL) iPad can be used as a controller for games beamed to an Apple TV. Indeed, products from Apple, Google (GOOG) and startup OnLive are poised to make the most of the biggest trends in gaming and -- possibly -- put a serious dent in the ambitions of gaming's traditional players. And the stakes are high: the global console hardware and software market is expected to grow to $39.7 billion by 2015, according to International Data Corporation.

????In short order, Apple has become an important force in gaming. Though the company long seemed indifferent to the market, the advent of the iPod and iPhone changed that. Developers flocked to Apple's App Store and, over the last few years, its iOS platform helped launch a new generation of Marios, including Angry Birds. "iOS is easy to develop for," says Rob Murray, founder of Firemint, a game developer owned by Electronic Arts (ERTS). He says one of his firm's most popular titles was prototyped within a week, a time-frame unheard of for even the simplest console games.

????In June, Apple introduced Airplay, which allows apps to stream from a handheld device to a nearby Apple TV -- a setup similar to Nintendo's upcoming Wii U. Murray says that enables titles like Real Racing 2 to turn an iPad into a steering wheel and a TV into a windshield, for instance. The secret? Apple's processing prowess. "The A5 is the most powerful chipset that we've encountered so far," he says. "That's why we were able to do this TV out. We've now got two screens and we're able to drive them with that power."

????Google TV, meanwhile, has been stunted by slow sales and delayed software. But the Mountain View, California company's approach makes many of the same features possible. Casual game developer GameHouse president Matt Hulett is bullish, noting the growth of the Android mobile platform which also powers Google's television products. The developer of titles including the bestselling DoodleJump, Hulett says better software could lead to a surge in gaming on Google TV. "This is real," he says. "If you look out three or four years, console gaming is flattening down and micro transactions are going to be as big as console."

????OnLive takes a different tact. It is a streaming gaming service available on PCs, Macs, tablets, smartphones or a $99 adaptor that connects to televisions. For the first year, publishers were either bringing their games to the service months after launch, or posting popular titles that had already seen their day. This past summer, however, several high-profile games became available with OnLive on their release date. Part of OnLive's lure is the promise that gamers won't have to stand in line on launch day. Instead, they can have their game served to their living room as soon as it's available. "It is an interesting, emerging technology, and it's a new way to deliver online interactive entertainment to people," says Randy Pitchford, president and CEO of Gearbox Software, developer of the most recent Duke Nukem title.

????While OnLive may not grow into a competitor to Microsoft or Sony, it could signal an emerging trend of cloud gaming. Developers don't need to do much to support the platform, says Pitchford. Typically, since Xbox and Playstation are completely different, programmers have to write the unique software for each platform. OnLive's central computers, however, can stream from the Xbox, Playstation, or PC version.

????Will Apple, Google and possibly OnLive displace Microsoft, Nintendo and Sony? Not likely. The later have tailored their products to gamers, while the former are using games to help build out other businesses — hardware and software for Apple and Google, subscriptions for OnLive. Still, their success may end up taking valuable attention away from the traditional big three.

????.







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最佳評(píng)論

@關(guān)子臨: 自信也許會(huì)壓倒聰明,演技的好壞也許會(huì)壓倒腦力的強(qiáng)弱,好領(lǐng)導(dǎo)就是循循善誘的人,不獨(dú)裁,而有見(jiàn)地,能讓人心悅誠(chéng)服。    參加討論>>
@DuoDuopa:彼得原理,是美國(guó)學(xué)者勞倫斯彼得在對(duì)組織中人員晉升的相關(guān)現(xiàn)象研究后得出的一個(gè)結(jié)論:在各種組織中,由于習(xí)慣于對(duì)在某個(gè)等級(jí)上稱(chēng)職的人員進(jìn)行晉升提拔,因而雇員總是趨向于晉升到其不稱(chēng)職的地位。    參加討論>>
@Bruce的森林:正念,應(yīng)該可以解釋為專(zhuān)注當(dāng)下的事情,而不去想過(guò)去這件事是怎么做的,這件事將來(lái)會(huì)怎樣。一方面,這種理念可以幫助員工排除雜念,把注意力集中在工作本身,減少壓力,提高創(chuàng)造力。另一方面,這不失為提高員工工作效率的好方法??赡芎笳呤歉鞔驜OSS們更看重的吧。    參加討論>>


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