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1. 牽手慈善

????科技公司Atlassian明白，要想吸引小公司使用它的新款軟件，必須提供比免費(fèi)試用更有意思的東西。于是，公司以10美元的價(jià)格將產(chǎn)品提供給公司使用，同時(shí)承諾將把銷售所得捐贈(zèng)給全球文化慈善活動(dòng)，結(jié)果引起Facebook與Twitter用戶的廣泛傳播。這家公司自從2009年推出這一措施以來(lái)已經(jīng)為慈善機(jī)構(gòu)閱讀空間（Room to Read）總計(jì)募集了150萬(wàn)美元。而在最初購(gòu)買10美元軟件套裝的客戶群中，公司產(chǎn)品的銷售額增加到了約800萬(wàn)美元。

1. Find new ways to do 'free'

????To attract small businesses to its new software, tech company Atlassian knew it had to offer something more intriguing than a free trial. Instead it gave very small firms use of the product for $10 and promised to donate that money to a global literacy charity -- inspiring many mentions on Facebook and Twitter. Since making the offer in 2009, it has raised $1.5 million for the charity, Room to Read. And it's sold about $8 million in products to customers trading up from the $10 package.