????Blurring the boundaries further, employees may assume that, if they use their own personal iPhones or BlackBerrys to tweet, connect, or friend, then whatever they're doing or saying online is their own business -- even if they use company-owned Twitter handles or other corporate-sponsored platforms to do it.
????One way to avoid the kind of legal hugger-mugger PhoneDog is embroiled in: Write up a company policy on social media that everyone understands, which Proskauer's survey says about half of all employers have yet to do (even though 43% report "employee misuse" of social media).
????"The technology has moved so fast that policies have yet to catch up," Bloom notes. Before unleashing employees in cyberspace under the company banner, she says, "sit down and think carefully about what you want to protect." Then make sure employees get it.
????At the same time, for anyone who wants to steer clear of Kravitz's predicament, Bloom offers this advice: "The same way you have your own personal email and Facebook accounts, separate from your employer's, develop your own Twitter following with your own personal handle. Create your own distinct, individual online persona."
????If and when you leave your current job, it just might keep you out of court.
