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風(fēng)投力挺“占領(lǐng)華爾街”運(yùn)動(dòng)

風(fēng)投力挺“占領(lǐng)華爾街”運(yùn)動(dòng)

Brendan Coffey 2011年10月24日
這場(chǎng)抗議運(yùn)動(dòng)似乎已經(jīng)演變成為大眾融資平臺(tái)Kickstarter的亮相派對(duì)。

????“占領(lǐng)華爾街”運(yùn)動(dòng)(Occupy Wall Street movement)或許痛恨商界的貪婪,但他們不排斥像任何一家優(yōu)秀的初創(chuàng)企業(yè)那樣去募集種子資金。抗議運(yùn)動(dòng)之前已經(jīng)通過(guò)自身網(wǎng)站募集了的300,000美元,存于工會(huì)所持銀行聯(lián)合銀行(Amalgamated Bank)的賬戶。目前,該運(yùn)動(dòng)的組織者們正在通過(guò)兩年前由布魯克林人揚(yáng)西?斯楚克勒、查爾斯?埃德勒和派瑞?陳創(chuàng)立的創(chuàng)意項(xiàng)目大眾集資平臺(tái)Kickstarter為抗議活動(dòng)的系列報(bào)紙籌款。

????Kickstarter在科技界以外鮮為人知,但它已經(jīng)幫助占領(lǐng)運(yùn)動(dòng)的組織者們募集到了75,690美元,并于上周推出了《占領(lǐng)華爾街日?qǐng)?bào)》(Occupied Wall Street Journal),募集到的這筆資金數(shù)額大約是最初目標(biāo)的6倍。如今,波士頓的占領(lǐng)團(tuán)體業(yè)在為自己的《占領(lǐng)波士頓環(huán)球報(bào)》(Occupy Boston Globe)籌措資金;還有一些團(tuán)體則在為拍攝反映抗議示威活動(dòng)的照片和電影募集資金。

????Kickstarter成立之初專注于為布皮書、iPhone手機(jī)套等創(chuàng)意項(xiàng)目提供大眾集資資金,它對(duì)全額融資項(xiàng)目收取5%的傭金(部分融資則不收取傭金)和相關(guān)的信用卡手續(xù)費(fèi)。雖然Kickstarter主要從事小額捐贈(zèng),但公司自身已獲得總計(jì)高達(dá)1,000萬(wàn)美元的投資。投資者中不乏大名鼎鼎的風(fēng)投機(jī)構(gòu)和其他投資者,包括Twitter聯(lián)合創(chuàng)始人杰克?多西、合廣投資(Union Square Ventures,定位社交網(wǎng)站Foursquare和社交游戲開發(fā)商Zynga的投資者)和企業(yè)孵化器Betaworks (社交網(wǎng)絡(luò)分析服務(wù)提供商bitly,和輕博客服務(wù)平臺(tái)Tumblr公司的投資者)。

????占領(lǐng)運(yùn)動(dòng)是Kickstarter的亮相派對(duì)嗎?我聯(lián)系了多家風(fēng)投置評(píng),但是目前都沒有得到回音。然而,從支持者名單來(lái)看,Kickstarter確實(shí)被寄予厚望。

????科技行業(yè)免費(fèi)數(shù)據(jù)庫(kù)Crunchbase網(wǎng)站的數(shù)據(jù)顯示,除了上述三位投資方,參與Kickstarter這輪1,000萬(wàn)美元融資的投資者還有:

????斯科特?埃費(fèi)爾曼, 社交網(wǎng)絡(luò)Meetup首公司席執(zhí)行官

????扎克?克萊恩, 流媒體視頻網(wǎng)站Vimeo聯(lián)合創(chuàng)始人

????卡特琳娜?費(fèi)克, 照片共享網(wǎng)站Flickr聯(lián)合創(chuàng)始人

????喬什?斯蒂爾曼, 涉獵廣泛的天使投資人,包括投資團(tuán)購(gòu)聚合網(wǎng)站Yipit

????彼得?赫斯伯格, 社交媒體營(yíng)銷平臺(tái)SocialFlow總裁

????克里斯?薩卡, Twitter投資者,前谷歌(Google)雇員

????伊藤穰一, 麻省理工學(xué)院大學(xué)媒體實(shí)驗(yàn)室(MIT Media Lab)董事

????約書亞?沙克特, 書簽分享網(wǎng)站Delicious創(chuàng)立者

????賈德?庫(kù)斯納, 《紐約觀察家報(bào)》(New York Observer)的所有人,地產(chǎn)大亨之子

????麥特?豪希, 社區(qū)博客網(wǎng)站Metafilter締造者

????克里斯?卡斯基, 獨(dú)立在線音樂媒體Pitchfork Media總裁

????克里斯?迪克森, 消費(fèi)點(diǎn)子網(wǎng)站Hunch聯(lián)合創(chuàng)始人

????丹?羅森維格, 教科書租賃網(wǎng)站Chegg.com首席執(zhí)行官

????克雷格?夏皮羅, 聯(lián)合基金(Collaborative Fund)創(chuàng)始人

????Thrive Capital投資公司, 該公司是庫(kù)斯納家族旗下的一家風(fēng)投基金

????The Occupy Wall Street movement may hate corporate greed, but they're not averse to raising seed money like any good start-up. In addition to the $300,000 the group has raised through its website and deposited at union-owned Amalgamated Bank, organizers are raising money for their Occupy newspapers using Kickstarter, a crowd-source funding platform for creative projects started two years ago by Brooklynites Yancey Strickler, Charles Adler and Perry Chen.

????Little known outside of tech circles, Kickstarter enabled the Occupy organizers to raise $75,690 to launch its Occupied Wall Street Journal last week, about six times the group's initial goal. Now Occupy groups in Boston are raising money for their own Occupy Boston Globe paper, while other groups are raising money for photos and films about the protests.

????Founded to focus on crowdsoucing funding for creative projects such as cloth-backed books and iPhone cases, Kickstarter takes a 5% commission on projects that get fully funded (no fee for partial funding) and passing along credit card processing fees. While Kickstarter may be enabling small donations, the company itself has gotten big donations totaling $10 million from an impressive list of VCs and other investors, including Twitter co-founder Jack Dorsey, Union Square Ventures (Foursquare, Zynga) and Betaworks (bitly, Tumblr).

????Is the Occupy movement the coming out party for Kickstarter? I haven't heard back from any of the VCs I contacted for comment, but judging by the list of backers, there are high hopes:

????In addition to the three investors mentioned above, the other $10 million funding round investors, via Crunchbase:

????Scott Heiferman, CEO of Meetup

????Zach Klein, Vimeo cofounder

????Caterina Fake, Flickr cofounder

????Joshua Stylman, wide ranging angel investor including in Yipit

????Peter Hershberg, president of SocialFlow

????Chris Sacca, Twitter investor, former Google employee

????Joi Ito, director of MIT Media Lab

????Joshua Schachter, Delicious creator

????Jared Kushner, New York Observer owner, real estate empire scion

????Matt Haughey, builder of Metafilter

????Chris Kaskie, president of Pitchfork Media

????Chris Dixon, cofounder of Hunch

????Dan Rosensweig, CEO of Chegg.com

????Craig Shapiro, founder of Collaborative Fund

????Thrive Capital, a Kushner family VC fund

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