2012年最差交易大盤點(diǎn)
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微軟做出的每一筆交易 ????微軟（Microsoft?）在這一年里花得太多了，下手太晚了——這句話可以用來形容微軟近來的每一筆收購。首先是微軟在2012年收購了社交網(wǎng)站Yammer。面對(duì)Salesforce.com、甲骨文（Oracle）以及其他正在構(gòu)建企業(yè)社交網(wǎng)絡(luò)的公司的激烈競爭，微軟卻在2012年5月花12億美元巨資收購了一家大家從來沒聽說過的社交網(wǎng)絡(luò)。 ??? 2011年，微軟花85億美元收購了視頻會(huì)議服務(wù)Skype，而Skype的用戶雖多，卻沒有盈利能力。2007年，微軟還曾斥資62億美元收購數(shù)字廣告網(wǎng)站aQuantive。2012年7月，微軟稱它將減記這筆收購款項(xiàng)的98%。這再一次提醒了人們微軟的決策是多“英明”。 |
Every deal done by Microsoft ????Too much. Too late. That pretty much sums up every recent?Microsoft?(MSFT,?Fortune 500) acquisition. Yammer was added to the list in 2012. The software giant in May paid $1.2 billion for the Facebook you've never heard of, despite stiff competition from Salesforce.com, Oracle and others in the business of building corporate social networks. ????Last year, Microsoft paid $8.5 billion for video-conferencing service Skype, which has lot of users but no profits. In July, Microsoft said it was writing off 98% of the $6.2 billion it spent back in 2007 on digital advertising network aQuantive, another 2012 reminder of Microsoft's keen deal-making. |
