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風(fēng)投基金首次募資實(shí)戰(zhàn)寶典

風(fēng)投基金首次募資實(shí)戰(zhàn)寶典

Charlie O'Donnell 2014-01-24
查理?奧唐奈的首只基金完成了募集,主要投資于紐約市的初創(chuàng)型企業(yè)。募資過程很有意思,但絕不輕松。募資過程中有哪些需要注意的問題?奧唐納這個(gè)過來人的實(shí)踐總結(jié)值得借鑒。

最后一點(diǎn)是聯(lián)合投資的機(jī)會(huì),這也是讓天使投資人參與其中的關(guān)鍵因素之一。說實(shí)話,投資于一只基金有點(diǎn)兒乏味。還記得趣味對(duì)富人來說有多重要嗎?把自己的錢交給別人打理會(huì)讓他們感到興奮——特別是把資金用于風(fēng)投這樣令人激動(dòng)而又尖端的資產(chǎn)。如果打算從個(gè)人投資者那里籌集資金,你就得找到讓他們?nèi)牖锏霓k法。為了讓投資變得更有意思,我采取的辦法是過度溝通以及分享我的投資進(jìn)展。實(shí)際上,所有的投資者不僅能定期收到我的消息,我還為他們建立了一個(gè)有限合伙人組,這樣他們就能相互交流,分享其他機(jī)會(huì)和行業(yè)新聞。這些投資者在我舉辦的年會(huì)上都有機(jī)會(huì)和更多投資對(duì)象溝通。隨后,他們?yōu)槲业幕鹛峁┑馁Y金數(shù)額最終達(dá)到了近200萬美元。要想辦法讓那些能夠鼓舞人心的創(chuàng)始人出現(xiàn)在你的有限合伙人面前。

????實(shí)際情況證明,聯(lián)合投資對(duì)人們有吸引力。我介入的時(shí)間很早,足以讓我和所有希望緊隨我之后介入的天使投資人分享這些機(jī)會(huì)。如果你能為別人呈上一項(xiàng)精挑細(xì)選而且無費(fèi)用無利息的投資,你在有限合伙人領(lǐng)域就有了一個(gè)永遠(yuǎn)的朋友。幸運(yùn)的是,我有機(jī)會(huì)讓一部分最大的投資者參與到了一些業(yè)績(jī)最好的投資之中,比如手機(jī)軟件開發(fā)商Tinybop、家用安保設(shè)備制造商Canary和3D打印軟件開發(fā)商Floored。

????最后,這是一條漫長(zhǎng)的路,但它非常值得,特別是考慮到它恰恰讓我到達(dá)了自己的目的地。就好像有人一想到管理風(fēng)投基金和成為風(fēng)投人士就激動(dòng)不已,但實(shí)際上并沒有花一點(diǎn)時(shí)間來真正評(píng)估一下這是不是他們想要的生活。

????人必須有自知之明。我知道自己不是企業(yè)家。我知道我不想建立一家大公司,也不想雇傭許多員工。我知道,和大公司相比我的投資回報(bào)并不起眼——要等到投資實(shí)現(xiàn)收益,而且總是要扣除成本。由此賺到的錢不足以讓我買下紐約大都會(huì)棒球隊(duì),但和杰出的創(chuàng)始人一起工作讓我激動(dòng)不已,有這么優(yōu)秀的支持者讓我感到慶幸。我不太在乎賺錢多少。我在乎的是人,是創(chuàng)造力和靈感。我在乎的是紐約,我為布魯克林感到驕傲。加油,布魯克林籃網(wǎng)隊(duì)?。ㄘ?cái)富中文網(wǎng))

????查理·奧唐奈是風(fēng)投公司Brooklyn Bridge Ventures的負(fù)責(zé)人,在紐約市從事極早期投資。他定期在博客網(wǎng)站This is going to be BIG!上發(fā)表文章。

????譯者:Charlie

?????

????Lastly, and this was a key factor for getting angel investors on board, was the opportunity for co-investing. Investing in a fund, to be honest, is kind of boring. Remember how important interestingness was to the wealthy? Who gets excited about handing their money to someone else--especially in an inspiring and cutting edge asset class like venture capital? If you're going to raise from individuals, you need to find ways of bringing them into the fold. I try to make it more interesting by being overly communicative and sharing my deal flow. In fact, all my investors not only hear from me regularly, but they're on a group LP list where they can talk to each other, and share other opportunities or industry news. My existing investors topped off the fund to the tune of nearly $2 million at the end after they had an opportunity to interact with more of the companies at my annual meeting. Find a way to get your inspiring founders in front of your LPs.

????Co-investing turned out to be an attractive offer to people. I was getting early enough into deals that I could share these opportunities with any potential angels that wanted to come in side by side. If you can hand someone a vetted stream of no-fee/no-carry deals for them to look at on their own, you've made a friend for life in the LP world. Luckily, some of my best performing deals, like Tinybop, Canary, and Floored, are ones where I was able to bring some of my largest investors in with me side by side.

????In the end, it was a long road, but well worth it--especially given that this is exactly where I want to be. It feels like people get excited about the idea of running a venture fund and being a VC, but don't actually take the time to really evaluate whether it's a life they want.

????You have to know yourself. I know I'm not an entrepreneur. I know I don't want to build a big firm and hire lots of people. I know the pay isn't what it would be compared to a larger firm--until the deals pay off and the carry kicks in anyway. I'm not going to make enough money doing this to buy the Mets, but I'm thrilled that I get to work with great founders and I'm lucky to have such great backers. I don't much care about that. I care about people, creativity, and inspiration. I care about New York and I'm psyched about Brooklyn. Go (Inter)Nets!

????Charlie O'Donnell manages Brooklyn Bridge Ventures, working on very early-stage investments in the New York City area. He blogs regularly at This is going to be BIG!

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