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阿里巴巴股價(jià):向上走向下走?

阿里巴巴股價(jià):向上走向下走?

Scott Cendrowski 2015-03-23
今年,阿里巴巴股價(jià)已經(jīng)下跌20%,分析師紛紛下調(diào)目標(biāo)價(jià),與此同時(shí),此前逾3億股受限股近期已經(jīng)開始可以上市流通——這些統(tǒng)統(tǒng)意味著一件事:現(xiàn)在,是時(shí)候去推敲阿里巴巴股價(jià)余下這年會(huì)何去何從了。

????繼一系列有關(guān)阿里巴巴的負(fù)面新聞(包括公開叫板國家工商總局)出現(xiàn)之后,投資者似乎已經(jīng)對(duì)這家中國科技巨頭的熱情轉(zhuǎn)冷。從美國東岸的曼哈頓到中西部的得梅因,股票經(jīng)紀(jì)人眼中,阿里巴巴已不再是所向披靡的中國電子商務(wù)明星。

????現(xiàn)在的問題是,作為中國最有影響力的電商企業(yè),阿里巴巴還能從去年秋天夸張的造勢中重振雄風(fēng)嗎?它能擺脫外界批評(píng)淘寶賣假貨以及季度業(yè)績低迷的影響嗎?還是說,馬云得再度解釋一下,阿里巴巴在籌備IPO的過程中是怎樣湊巧完美地趕上了市場高點(diǎn)?

????你可以從中美兩地入手尋找答案。美國有一大群分析師就靠評(píng)估阿里謀生。但可惜的是,華爾街分析師預(yù)測未來的記錄并不出色,而且他們十有八九都不住在中國,而阿里巴巴幾乎所有的業(yè)務(wù)都在中國。

????那么重點(diǎn)來了。選股大師彼得?林奇說過,要買自己了解的股票??胺Q史上最佳投資者的沃倫?巴菲特也遵循類似的投資哲學(xué),即只投資自己看得懂的美國公司,比如可口可樂和美國政府雇員保險(xiǎn)公司??墒怯卸嗌倜绹肆私馓詫?、天貓和支付寶這些阿里巴巴的核心業(yè)務(wù)呢?沒幾個(gè)。在美國追蹤阿里巴巴動(dòng)向的難度,幾乎不亞于每天暢飲和巴菲特一樣多的櫻桃可樂。

????這就是地利。就像軍事上所說的,要扎根地面。

????出于這個(gè)原因,最近我決定對(duì)阿里巴巴進(jìn)行一次非正式調(diào)查。在中國,我認(rèn)識(shí)一些絕頂聰明的商界人士,我很想知道他們對(duì)阿里巴巴(及其股票)的前景有何看法。上周,我向31位在中國工作的生意人以及咨詢顧問發(fā)出了電子郵件,其中只有一個(gè)簡單的問題:你認(rèn)為余下這年阿里巴巴的股價(jià)將何去何從?會(huì)漲?會(huì)跌?還是回歸發(fā)行價(jià)?

????在這些人中,有一部分是企業(yè)經(jīng)營者,另一部分則從事咨詢工作并對(duì)前者進(jìn)行追蹤;有一些是中國人,還有一些是在華工作多年的外國人。我覺得他們沒有哪一位對(duì)阿里巴巴了如指掌。但通過耳濡目染,他們對(duì)阿里巴巴的前景都有一些見解。

????大多數(shù)做出回應(yīng)的人都解釋了自己為何會(huì)這樣回答。比如說,一位受訪者建議做空阿里巴巴,原因是盡管該公司通過硅谷云服務(wù)中心在美擴(kuò)張也能算是興奮點(diǎn),但此舉或許只是為了給股價(jià)持續(xù)滑坡前所遇到的困境打掩護(hù) 。

????在我詢問的這31人中,有10位回復(fù)了我的郵件。其中4位預(yù)計(jì),到年底阿里巴巴的股價(jià)將上漲。另外6位認(rèn)為今年剩余時(shí)間里這只股票將繼續(xù)下跌(當(dāng)中一位預(yù)測阿里巴巴的股價(jià)將一路跌回68美元,也就是去年9月份的發(fā)行價(jià))。從統(tǒng)計(jì)學(xué)角度,這樣的調(diào)查樣本不具意義。但這不是重點(diǎn)。重點(diǎn)是,我們可以借此一窺中國商界高層對(duì)這只股票(和這家公司)的預(yù)期,他們遠(yuǎn)離華爾街,而且每天都被阿里巴巴的產(chǎn)品和平臺(tái)所包圍。

????那幾位看跌人士提出了一些理由。首先,圍繞阿里巴巴的興奮情緒已經(jīng)蕩然無存。阿里巴巴IPO時(shí),連美國遠(yuǎn)離金融中心的愛達(dá)荷州人都會(huì)把淘寶作為話題,現(xiàn)在這已成為回憶。如今的阿里巴巴只是一家紐交所上市公司。美國CNBC主持人曾飛到杭州去專訪馬云,但這也已經(jīng)是幾個(gè)月之前的事了。沒有什么事物能永遠(yuǎn)停留在聚光燈下。

????另外,他們的第二條理由是,為了和騰訊抗衡,阿里巴巴的做法日趨激進(jìn)。作為中國另一科技巨頭,騰訊旗下的微信在國內(nèi)社交網(wǎng)絡(luò)中處于主導(dǎo)地位,而且騰訊還在不斷挑戰(zhàn)阿里巴巴的地盤。去年,騰訊向阿里巴巴在電商市場的對(duì)手京東投資2.15億美元。阿里巴巴正斥巨資和騰訊競爭,但其中一些投資對(duì)象的估值水平讓人欲哭無淚。這幾位受訪者指出,除了疲軟的季度業(yè)績以及和工商總局的口角,阿里巴巴面對(duì)的是實(shí)實(shí)在在的阻力。

????Investors seem to have fallen out of love with the Chinese tech giant after a string of bad news this year that included the company’s very public skirmish with a Chinese regulator. Alibaba is no longer the invincible Chinese e-commerce star that stockbrokers from Manhattan to Des Moines thought it was. Or is it?

????For now the questions are, Can China’s most powerful e-commerce company recover some of its swagger from last fall? Can it put the criticism of fake products and a weak quarter behind it? Or will Jack Ma & Co. be left explaining, again, how they perfectly timed the market’s top when staging an IPO?

????You can turn to a couple places for answers. There’s a gaggle of analysts who opine on Alibaba’s fortunes for a living. Unfortunately, Wall Street analysts don’t have a strong record when it comes to predicting the future—and nine out of ten of them don’t even live in China, where Alibaba does almost all of its business.

????This brings up an important point. The great stock-picker Peter Lynch said you should buy what you know. Warren Buffett, probably the best investor in the history of man, follows a similar philosophy—sticking to U.S. businesses he understands like Coca-Cola and GEICO. Do many people in the United States understand Alibaba’s core businesses Taobao, Tmall, and Alipay? Of course not. Living in the U.S. makes tracking Alibaba almost as hard as drinking as much Cherry Coke as Buffett in a day.

????That’s when it pays to be local. To have boots on the ground, like the military says.

????That’s why I decided to stage an informal poll recently about Alibaba. I was curious what some of the smartest business people I know in China think about the company’s (and stock’s) prospects. Last week I sent an email to 31 businesspeople and consultants I know working in China, asking a simple question: where do you think Alibaba’s stock is going for the rest of 2015? Up? Down? Or back down to its IPO level?

????Some of these people run businesses. Others track them as consultants. Some are Chinese, others are foreigners who have been working in China for years. I didn’t consider anyone an Alibaba expert. But all know something about Alibaba’s prospects thanks to osmosis.

????Most of those who responded wanted to be clear about why they picked their answer. For example, one person recommended shorting the stock, reasoning that while people may be excited about Alibaba expanding the U.S. by opening a cloud service in Silicon Valley, that might only gloss over Alibaba’s struggles before the stock continues its downslide.

????Of the 31 people I asked about BABA, I got 10 responses. Of those, four said the stock would rise by the end of the year. Six thought it would continue falling for the rest of 2015 (one said it would make its way all the way back to $68 a share—its September IPO listing price). It’s not a statistically significant sample by any means. That wasn’t the point. The point was to glean a little about what top business people in China, who work far outside Wall Street’s spin-zone and are surrounded by Alibaba’s products and platforms everyday, think of the stock’s (and company’s) chances.

????Those who thought the stock is headed down had a couple reasons for thinking so. The first was that the excitement around Alibaba has evaporated. The IPO that had Idahoans talking about Taobao is a distant memory. Alibaba is back to being another business listed on the New York Stock Exchange. Its been months since David Faber flew to Hangzhou for an exclusive interview with Jack Ma. Things can’t stay in the spotlight forever.

????They gave a second reason. Alibaba is fighting more aggressively by the day with Tencent Holdings Ltd TCEHY -2.09% , China’s other tech giant whose WeChat network dominates social networking in the country and is encroaching more and more on Alibaba’s turf. Last year Tencent invested $215 million into JD.com JD 1.68% , Alibaba’s e-commerce rival. Alibaba is spending furiously to compete against Tencent, but some of those investments are coming at eye-watering valuations. Beyond the weak quarterly results headlines and squabbles with regulators, Alibaba faces real headwinds, the respondents said.

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