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福特VS特斯拉:如何用設(shè)計(jì)思維應(yīng)對復(fù)產(chǎn)復(fù)工

加強(qiáng)公司的內(nèi)部溝通至關(guān)重要,包括定期分享公司內(nèi)部關(guān)于疫情危機(jī)的認(rèn)知,以及在疫情期間如何保護(hù)員工和組織的方法。

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本周一,底特律的三大汽車制造商重啟了從3月開始停工的生產(chǎn)線。不過在達(dá)成重新開放的協(xié)議之前,這些公司已經(jīng)與美國汽車工人聯(lián)合會和密歇根州州長格雷琴·惠特默等進(jìn)行了數(shù)周的會談。最終,通用汽車、福特和菲亞特克萊斯勒公司的高管說服了工會領(lǐng)袖,并表示他們將采取措施最大限度地降低工人被感染的風(fēng)險(xiǎn)。

三大車廠復(fù)工后,工人將接受健康檢查,消毒雙手,并佩戴口罩、面罩或安全眼鏡。公司用透明的塑料板將人與人隔開,對輪班后的工具和設(shè)備進(jìn)行消毒。據(jù)美國媒體報(bào)道,福特汽車正在進(jìn)行一項(xiàng)試驗(yàn),讓工人佩戴特制的腕帶,當(dāng)工人彼此相距六英尺(約1.8米)時(shí),這些設(shè)備就會振動,其目的是防止工人違反衛(wèi)生專家建議的距離,以免傳播冠狀病毒。

如今,設(shè)計(jì)顧問都在積極運(yùn)用設(shè)計(jì)思維來打造優(yōu)秀產(chǎn)品。福特公司的首席執(zhí)行官吉姆·哈克特是設(shè)計(jì)思維的擁護(hù)者,這種產(chǎn)品設(shè)計(jì)的理念將用戶體驗(yàn)放在最重要的地位。

設(shè)計(jì)公司IDEO的全球董事總經(jīng)理伊恩·羅伯茨開發(fā)了設(shè)計(jì)思維的方法。他強(qiáng)調(diào),設(shè)計(jì)師不能閉門造車,需要讓利益相關(guān)者參與到解決方案的設(shè)計(jì)中來,由此產(chǎn)生的方案才能得到每個(gè)人的理解與接受。

麥肯錫顧問公司在近期的報(bào)告中指出,“加強(qiáng)公司的內(nèi)部溝通至關(guān)重要,包括定期分享公司內(nèi)部關(guān)于疫情危機(jī)的認(rèn)知以及在疫情期間如何保護(hù)員工和組織的方法?!痹搱?bào)告還表示,“最好的方式是雙向溝通,公司管理者在回答問題的同時(shí),也要與各級員工展開公開對話。”

“你必須建立信任?!弊鳛樵O(shè)計(jì)思維的擁護(hù)者,IBM的首席設(shè)計(jì)師亞當(dāng)·卡特勒說道?!叭藗儾幌胍獜?qiáng)加在他們身上的決定。你必須與他們充分溝通,獲取用戶體驗(yàn)的反饋?!?/p>

而特斯拉的首席執(zhí)行官埃隆·馬斯克在試圖重新啟動美國加利福尼亞州弗里蒙特工廠時(shí),進(jìn)行了一場并不完全來自設(shè)計(jì)思維的對話。

周一,特斯拉在未經(jīng)州政府協(xié)商或批準(zhǔn)的情況下,讓員工重返工作崗位。馬斯克一直公開批評新冠疫情期間采用的封鎖措施,并將之稱為“法西斯”。

在阿拉米達(dá)縣衛(wèi)生官員于上周警告特斯拉不要重開加州工廠后,馬斯克上周末起訴阿拉米達(dá)縣政府,并威脅將總部遷出加州。在重新開業(yè)時(shí),特斯拉發(fā)布了一項(xiàng)計(jì)劃,以確保工人安全返回工廠。

該公司表示,“在開始工作之前,我們花時(shí)間對員工進(jìn)行適當(dāng)?shù)呐嘤?xùn),所有員工必須完成在線視頻培訓(xùn),才能回到特斯拉的工廠工作。”

目前尚不清楚這些措施是否足以讓工廠工人安心。特斯拉是美國唯一一家沒有加入工會的大型汽車制造商。據(jù)美國之音報(bào)道,馬斯克采取了一系列策略來阻止工人加入美國汽車工人聯(lián)合會。(財(cái)富中文網(wǎng))

編譯:于佳鑫

本周一,底特律的三大汽車制造商重啟了從3月開始停工的生產(chǎn)線。不過在達(dá)成重新開放的協(xié)議之前,這些公司已經(jīng)與美國汽車工人聯(lián)合會和密歇根州州長格雷琴·惠特默等進(jìn)行了數(shù)周的會談。最終,通用汽車、福特和菲亞特克萊斯勒公司的高管說服了工會領(lǐng)袖,并表示他們將采取措施最大限度地降低工人被感染的風(fēng)險(xiǎn)。

三大車廠復(fù)工后,工人將接受健康檢查,消毒雙手,并佩戴口罩、面罩或安全眼鏡。公司用透明的塑料板將人與人隔開,對輪班后的工具和設(shè)備進(jìn)行消毒。據(jù)美國媒體報(bào)道,福特汽車正在進(jìn)行一項(xiàng)試驗(yàn),讓工人佩戴特制的腕帶,當(dāng)工人彼此相距六英尺(約1.8米)時(shí),這些設(shè)備就會振動,其目的是防止工人違反衛(wèi)生專家建議的距離,以免傳播冠狀病毒。

如今,設(shè)計(jì)顧問都在積極運(yùn)用設(shè)計(jì)思維來打造優(yōu)秀產(chǎn)品。福特公司的首席執(zhí)行官吉姆·哈克特是設(shè)計(jì)思維的擁護(hù)者,這種產(chǎn)品設(shè)計(jì)的理念將用戶體驗(yàn)放在最重要的地位。

設(shè)計(jì)公司IDEO的全球董事總經(jīng)理伊恩·羅伯茨開發(fā)了設(shè)計(jì)思維的方法。他強(qiáng)調(diào),設(shè)計(jì)師不能閉門造車,需要讓利益相關(guān)者參與到解決方案的設(shè)計(jì)中來,由此產(chǎn)生的方案才能得到每個(gè)人的理解與接受。

麥肯錫顧問公司在近期的報(bào)告中指出,“加強(qiáng)公司的內(nèi)部溝通至關(guān)重要,包括定期分享公司內(nèi)部關(guān)于疫情危機(jī)的認(rèn)知以及在疫情期間如何保護(hù)員工和組織的方法?!痹搱?bào)告還表示,“最好的方式是雙向溝通,公司管理者在回答問題的同時(shí),也要與各級員工展開公開對話?!?/p>

“你必須建立信任。”作為設(shè)計(jì)思維的擁護(hù)者,IBM的首席設(shè)計(jì)師亞當(dāng)·卡特勒說道?!叭藗儾幌胍獜?qiáng)加在他們身上的決定。你必須與他們充分溝通,獲取用戶體驗(yàn)的反饋。”

而特斯拉的首席執(zhí)行官埃隆·馬斯克在試圖重新啟動美國加利福尼亞州弗里蒙特工廠時(shí),進(jìn)行了一場并不完全來自設(shè)計(jì)思維的對話。

周一,特斯拉在未經(jīng)州政府協(xié)商或批準(zhǔn)的情況下,讓員工重返工作崗位。馬斯克一直公開批評新冠疫情期間采用的封鎖措施,并將之稱為“法西斯”。

在阿拉米達(dá)縣衛(wèi)生官員于上周警告特斯拉不要重開加州工廠后,馬斯克上周末起訴阿拉米達(dá)縣政府,并威脅將總部遷出加州。在重新開業(yè)時(shí),特斯拉發(fā)布了一項(xiàng)計(jì)劃,以確保工人安全返回工廠。

該公司表示,“在開始工作之前,我們花時(shí)間對員工進(jìn)行適當(dāng)?shù)呐嘤?xùn),所有員工必須完成在線視頻培訓(xùn),才能回到特斯拉的工廠工作?!?/p>

目前尚不清楚這些措施是否足以讓工廠工人安心。特斯拉是美國唯一一家沒有加入工會的大型汽車制造商。據(jù)美國之音報(bào)道,馬斯克采取了一系列策略來阻止工人加入美國汽車工人聯(lián)合會。(財(cái)富中文網(wǎng))

編譯:于佳鑫

On Monday, Detroit's Big Three automakers will restart production lines shut down in March amid the spreading coronavirus outbreak. The agreement to reopen comes after weeks of haggling—among the companies, the United Auto Workers, Michigan's Republican-controlled legislature, and the state's Democratic governor Gretchen Whitmer.

The standoff was politically charged. But executives at the Big Three—GM, Ford, and Fiat-Chrysler—eventually persuaded union leaders that it could take steps to minimize the risk of infection on the job.

As they return, workers at Big Three factories will receive extensive health screening. They'll be provided with masks and face shields or safety glasses, required to stand six feet apart, sanitize their hands. In some cases, employee workstations will be separated with clear plastic panels. Tools and equipment will be sanitized each shift. Ford is reportedly testing electronic wristbands that detect and alert workers when they are within six feet of someone else.

Design consultants, both internal and external, have been actively involved in thinking through these new ways of working. As I noted in this space two weeks ago, Ford CEO Jim Hackett is an ardent advocate of "design thinking," an approach to problem-solving that emphasizes empathy and putting the needs of users first.

Iain Roberts, chief operating officer at IDEO, the global design consultancy that developed the design thinking approach and works closely with Ford, stresses designers can't just dream up solutions in isolation. The key, he argues, is to engage stakeholders to devise solutions everyone understands, accepts, and is willing to implement. That's a message I've heard from many designers over the past several weeks in return-to-work discussions.

"Ramping up internal communications is vitally important, including regular sharing of information about the company’s evolving knowledge of the crisis and how it is using that knowledge to protect employees and the organization," declare consultants at McKinsey in a recent report on manufacturing in the COVID crisis. "The best communication is two-way, with managers answering questions and engaging in an open dialogue with employees at all levels."

"You have to build trust," says Adam Cutler, a top designer at IBM, which also champions the design thinking approach. "People don't want decisions handed down to them. You have to give them the space to tell you what they're feeling."

And then there's Elon Musk. In trying to restart production lines at Tesla's sole U.S. plant in Fremont, California, the electric carmaker's founder has engaged in a different kind of dialogue—one that's not exactly from the design thinking playbook.

On Monday, without any consultation or approval from the state, Tesla ordered the plant's 10,000 employees back to work. Musk has been a vocal critic of pandemic-related lockdowns, which he has called "fascist," and argued that measures taken to combat the virus will prove more destructive than the infection.

The previous weekend, the headstrong CEO filed a federal lawsuit against Alameda County, which has ordered the plant closed as a non-essential business. For good measure, he threatened to move the factory to another state. In reopening, Tesla has announced a plan to ensure worker safety at the factory, including many measures similar to those being rolled out by the Big Three.

“We are taking the time we need to get our personnel properly trained before they begin work and all employees must complete an online video training before returning to work at any Tesla facility,” the company said, noting the prevention measures at its California plant are modeled on steps it has taken at its Shanghai Gigafactory.

It's unclear whether those measures will be sufficient to reassure the plant's workers. Tesla is the only large U.S. automaker that isn't unionized. Vox reports that Musk has employed a host of different tactics to stop workers from joining the UAW. The Tesla founder's latest pledge to stand with his workers may not put them at ease.

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