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研究發(fā)現(xiàn),在Zoom上開會(huì),大腦活動(dòng)會(huì)下降

Zoom開會(huì)確實(shí)不如面對(duì)面吸引人——耶魯大學(xué)的最新研究證明了這一點(diǎn)。

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經(jīng)理們的感覺沒有錯(cuò),Zoom隔空交流確實(shí)比不上面對(duì)面開會(huì)——最新的科學(xué)研究支持這一點(diǎn)。

一般來說,人們?cè)诮徽剷r(shí),大腦的活躍程度會(huì)隨著神經(jīng)活動(dòng)激增。根據(jù)當(dāng)前的研究,人們的互動(dòng)不管是真人面對(duì)面還是在Zoom上,實(shí)際過程應(yīng)該一樣。

然而耶魯大學(xué)(Yale University)的研究人員發(fā)現(xiàn),人臉隔著屏幕無法跟真實(shí)世界一樣激發(fā)人們的大腦。

Zoom降低參與感

該研究發(fā)表在《成像神經(jīng)科學(xué)》(Imaging Neuroscience)雜志上,研究詳細(xì)記錄了兩人面對(duì)面跟在Zoom上交談期間的神經(jīng)反應(yīng)信號(hào),Zoom是數(shù)百萬白領(lǐng)日常使用的視頻會(huì)議平臺(tái)。

面對(duì)面互動(dòng)時(shí),大腦的活動(dòng)明顯提升,包括凝視時(shí)間延長(zhǎng)和瞳孔直徑增大,表明兩人參與提高。但相比之下,視頻通話時(shí),大腦的活動(dòng)顯著減少。

“比起面對(duì)面,Zoom似乎是很低效的社會(huì)溝通系統(tǒng)。”該研究主要作者,也是比較醫(yī)學(xué)和神經(jīng)科學(xué)教授喬伊·赫希表示。

“總體而言,面對(duì)面互動(dòng)時(shí)的氣氛以及自然社交的感覺在使用Zoom時(shí)不那么明顯甚至不存在?!?/p>

赫希總結(jié)道,面對(duì)面互動(dòng)是人類重要的自然社交行為,遠(yuǎn)遠(yuǎn)超過在線體驗(yàn)——至少目前如此。

“至少在目前的技術(shù)下,網(wǎng)絡(luò)上人臉特征無法像真實(shí)人臉一樣‘直達(dá)’大腦中的社交神經(jīng)回路?!彼a(bǔ)充道。

之前也有研究發(fā)現(xiàn)Zoom會(huì)扼殺創(chuàng)造力。哥倫比亞大學(xué)(Columbia University)的研究人員發(fā)現(xiàn),與視頻通話相比,員工面對(duì)面頭腦風(fēng)暴時(shí)能夠產(chǎn)生更多的想法和創(chuàng)意。

Zoom拒絕就研究結(jié)果發(fā)表評(píng)論。

難怪要強(qiáng)制返回辦公室,都怪“Zoom疲勞”

盡管員工們表示在家同樣可以高效工作,但越來越多的領(lǐng)導(dǎo)者勒令員工放棄遠(yuǎn)程辦公,而且多數(shù)認(rèn)為之所以要強(qiáng)制重返辦公室,都是因?yàn)閆oom引發(fā)疲勞。

今年10月的早些時(shí)候,估值190億美元的游戲巨頭Roblox要求員工每周至少在美國(guó)加州實(shí)體辦公室工作三天(對(duì)一些員工意味著要搬家),要么就得換份工作,原因正是如此。

該公司的首席執(zhí)行官及創(chuàng)始人大衛(wèi)·巴斯祖奇稱,剛開始還“很高興”員工迅速接受遠(yuǎn)程辦公,但沒有過多久,他就發(fā)現(xiàn)隔著屏幕辦公會(huì)影響學(xué)習(xí)、創(chuàng)新和公司文化。

“對(duì)很多人來說,‘Zoom疲勞’確實(shí)存在?!彼诮o全體員工的備忘錄里寫道?!懊鎸?duì)面三個(gè)小時(shí)的團(tuán)隊(duì)復(fù)盤遠(yuǎn)沒有在線會(huì)議讓人疲憊,頭腦風(fēng)暴會(huì)議更流暢也更能激發(fā)創(chuàng)意。”

甚至Zoom公司也存在Zoom疲勞。該公司要求員工每周至少兩天去公司辦公,因?yàn)榫€下見面提供了“跟團(tuán)隊(duì)互動(dòng)”的機(jī)會(huì)。

“人與人面對(duì)面溝通仍然很重要?!盳oom負(fù)責(zé)英國(guó)和愛爾蘭政府關(guān)系的主管德魯·史密斯此前告訴《財(cái)富》雜志。(財(cái)富中文網(wǎng))

譯者:梁宇

審校:夏林

經(jīng)理們的感覺沒有錯(cuò),Zoom隔空交流確實(shí)比不上面對(duì)面開會(huì)——最新的科學(xué)研究支持這一點(diǎn)。

一般來說,人們?cè)诮徽剷r(shí),大腦的活躍程度會(huì)隨著神經(jīng)活動(dòng)激增。根據(jù)當(dāng)前的研究,人們的互動(dòng)不管是真人面對(duì)面還是在Zoom上,實(shí)際過程應(yīng)該一樣。

然而耶魯大學(xué)(Yale University)的研究人員發(fā)現(xiàn),人臉隔著屏幕無法跟真實(shí)世界一樣激發(fā)人們的大腦。

Zoom降低參與感

該研究發(fā)表在《成像神經(jīng)科學(xué)》(Imaging Neuroscience)雜志上,研究詳細(xì)記錄了兩人面對(duì)面跟在Zoom上交談期間的神經(jīng)反應(yīng)信號(hào),Zoom是數(shù)百萬白領(lǐng)日常使用的視頻會(huì)議平臺(tái)。

面對(duì)面互動(dòng)時(shí),大腦的活動(dòng)明顯提升,包括凝視時(shí)間延長(zhǎng)和瞳孔直徑增大,表明兩人參與提高。但相比之下,視頻通話時(shí),大腦的活動(dòng)顯著減少。

“比起面對(duì)面,Zoom似乎是很低效的社會(huì)溝通系統(tǒng)?!痹撗芯恐饕髡?,也是比較醫(yī)學(xué)和神經(jīng)科學(xué)教授喬伊·赫希表示。

“總體而言,面對(duì)面互動(dòng)時(shí)的氣氛以及自然社交的感覺在使用Zoom時(shí)不那么明顯甚至不存在?!?/p>

赫希總結(jié)道,面對(duì)面互動(dòng)是人類重要的自然社交行為,遠(yuǎn)遠(yuǎn)超過在線體驗(yàn)——至少目前如此。

“至少在目前的技術(shù)下,網(wǎng)絡(luò)上人臉特征無法像真實(shí)人臉一樣‘直達(dá)’大腦中的社交神經(jīng)回路。”她補(bǔ)充道。

之前也有研究發(fā)現(xiàn)Zoom會(huì)扼殺創(chuàng)造力。哥倫比亞大學(xué)(Columbia University)的研究人員發(fā)現(xiàn),與視頻通話相比,員工面對(duì)面頭腦風(fēng)暴時(shí)能夠產(chǎn)生更多的想法和創(chuàng)意。

Zoom拒絕就研究結(jié)果發(fā)表評(píng)論。

難怪要強(qiáng)制返回辦公室,都怪“Zoom疲勞”

盡管員工們表示在家同樣可以高效工作,但越來越多的領(lǐng)導(dǎo)者勒令員工放棄遠(yuǎn)程辦公,而且多數(shù)認(rèn)為之所以要強(qiáng)制重返辦公室,都是因?yàn)閆oom引發(fā)疲勞。

今年10月的早些時(shí)候,估值190億美元的游戲巨頭Roblox要求員工每周至少在美國(guó)加州實(shí)體辦公室工作三天(對(duì)一些員工意味著要搬家),要么就得換份工作,原因正是如此。

該公司的首席執(zhí)行官及創(chuàng)始人大衛(wèi)·巴斯祖奇稱,剛開始還“很高興”員工迅速接受遠(yuǎn)程辦公,但沒有過多久,他就發(fā)現(xiàn)隔著屏幕辦公會(huì)影響學(xué)習(xí)、創(chuàng)新和公司文化。

“對(duì)很多人來說,‘Zoom疲勞’確實(shí)存在?!彼诮o全體員工的備忘錄里寫道?!懊鎸?duì)面三個(gè)小時(shí)的團(tuán)隊(duì)復(fù)盤遠(yuǎn)沒有在線會(huì)議讓人疲憊,頭腦風(fēng)暴會(huì)議更流暢也更能激發(fā)創(chuàng)意?!?/p>

甚至Zoom公司也存在Zoom疲勞。該公司要求員工每周至少兩天去公司辦公,因?yàn)榫€下見面提供了“跟團(tuán)隊(duì)互動(dòng)”的機(jī)會(huì)。

“人與人面對(duì)面溝通仍然很重要?!盳oom負(fù)責(zé)英國(guó)和愛爾蘭政府關(guān)系的主管德魯·史密斯此前告訴《財(cái)富》雜志。(財(cái)富中文網(wǎng))

譯者:梁宇

審校:夏林

Managers are right, back-to-back Zoom calls really are less useful than in-person meetings—and the latest scientific research backs this.

Usually, when people engage in a conversation their brains surge with neurological activity. Current research suggests that the same process should happen whether people are interacting in person or on Zoom.

But now, Yale University researchers have found that people’s faces are not able to light up people’s brains in the same way through a screen.

Engagement diminishes on Zoom

The study, published in the journal Imaging Neuroscience, meticulously recorded neural response signals of pairs speaking in person versus on Zoom, the popular video conferencing platform used by millions of white-collar workers daily.

Increased brain activity was observed during face-to-face interactions, including prolonged gaze time and greater pupil diameters, indicative of heightened engagement in both participants. However, brain activity was significantly reduced in comparison, when people were speaking on a video call.

“Zoom appears to be an impoverished social communication system relative to in-person conditions,” Joy Hirsch, a professor of comparative medicine and neuroscience, and lead author of the study said.

“Overall, the dynamic and natural social interactions that occur spontaneously during in-person interactions appear to be less apparent or absent during Zoom encounters.”

Live, face-to-face interactions are important for humans’ natural social behaviors and trump the online experience, Hirsch concluded—that is, for now at least.

“Online representations of faces, at least with current technology, do not have the same ‘privileged access’ to social neural circuitry in the brain that is typical of the real thing,” she added.

Previous research has echoed that Zoom stifles creativity. Columbia University researchers found that when workers brainstorm face-to-face, they produce more ideas and ideas that are more creative, compared with when on a video call.

Zoom declined to comment on the findings.

No wonder Zoom fatigue has been blamed for RTO calls

Despite workers saying that they can work effectively from home, leaders have been increasingly forcing their workers to give up remote working—and they’ve largely been blaming their return-to-work mandates on Zoom fatigue.

Earlier October, Roblox, the $19 billion gaming giant demanded staff work at the company’s physical office in California at least three days a week (which means relocation for some) or find another job, for that very reason.

Although its CEO and founder David Baszucki said that he was initially “impressed” with how staff took to working from home, it wasn’t long before he said he was dissuaded by the absence of learning, innovation, and company culture through a screen.

“For many of us, ‘Zoom fatigue’ is real,” he wrote in a memo to all staff. “A three-hour Group Review in person is much less exhausting than over video and brainstorming sessions are more fluid and creative.”

Even Zoom has Zoom fatigue. The company has asked its workers to come into the office at least two days a week because it provides an opportunity for workers “to interact with their teams.”

“The power of in-person collaboration will always be there,” Drew Smith, Zoom’s director of government relations for the U.K. & Ireland, previously told Fortune.

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