耳順之年：阿黛爾?道格拉斯

出生日期：1946年12月9日

????阿黛爾?道格拉斯是一名國會(huì)工作人員，曾經(jīng)參觀了一家養(yǎng)殖場(chǎng)。結(jié)果，食用家禽擁擠而不衛(wèi)生的飼養(yǎng)環(huán)境震動(dòng)了她。她想，如果普通消費(fèi)者知道這種情況的話，他們會(huì)感到震驚和憤怒的。這番經(jīng)歷一直縈繞在她心中，還促使她取出自己401(k)雇主養(yǎng)老金賬戶中的全部現(xiàn)金——當(dāng)時(shí)約80,000美元，發(fā)起了一項(xiàng)人道養(yǎng)殖家畜的認(rèn)證運(yùn)動(dòng)。

????多年來，她身為自己于2003年創(chuàng)立的非營利組織——養(yǎng)殖動(dòng)物人道關(guān)愛組織（Humane Farm Animal Care）的執(zhí)行董事，每周工作7天，每天工作18個(gè)小時(shí)。這個(gè)組織在對(duì)待家禽、飼養(yǎng)家禽及其他做法方面為那些希望獲得“人道養(yǎng)殖認(rèn)證”（Certified Humane）標(biāo)簽的養(yǎng)殖場(chǎng)設(shè)置標(biāo)準(zhǔn)。人道養(yǎng)殖認(rèn)證標(biāo)準(zhǔn)超越了有機(jī)標(biāo)準(zhǔn)，后者對(duì)確保家禽的舒適養(yǎng)殖環(huán)境或待遇方面并沒有任何幫助，而只是對(duì)可以向家禽提供的抗生素和飼料加以限制。

????2007年，她獲得了旨在獎(jiǎng)勵(lì)60歲及以上社會(huì)企業(yè)家的“目標(biāo)獎(jiǎng)”（Purpose Prize），2008年又當(dāng)選為“愛創(chuàng)家伙伴”（Ashoka fellow）。這些褒獎(jiǎng)給她的事業(yè)帶來了急需的宣傳效應(yīng)，而且使她獲得了一個(gè)由其他志同道合的活動(dòng)家共同參與的群體。但她最看重的里程碑是下面這些數(shù)字：去年有7,680萬頭家畜在人道養(yǎng)殖認(rèn)證計(jì)劃下得到養(yǎng)殖，與該組織成立第一年的14.3萬頭家畜得到人道養(yǎng)殖認(rèn)證相比有大幅增加。

????她說：“我認(rèn)為這就是成功，我為這類產(chǎn)品創(chuàng)造了一個(gè)市場(chǎng)，以此向生產(chǎn)商和供應(yīng)商表明，消費(fèi)者想要這樣一個(gè)市場(chǎng)。他們每個(gè)人都可以幫助做出改變。”

60-something: Adele Douglass

Born: Dec. 9, 1946

????As a congressional staffer, Adele Douglass toured a farm and was horrified by the crowded and unsanitary conditions of the animals being raised for food. If average shoppers knew, she thought, they would be horrified and outraged. The experience lingered with her and prompted her to cash in her 401(k) -- about $80,000 at the time -- and launch a campaign to certify humane treatment of farm animals.

????For years, she worked seven days a week, 18 hours a day as executive director of the nonprofit organization she founded in 2003, Humane Farm Animal Care. The group sets standards for treatment, feeding, and other practices on farms that want to be labeled Certified Humane?. Humane standards go beyond organic standards, which do nothing to ensure the animals' comfort or treatment but merely limit antibiotics and the kind of feed that can be given to animals.

????In 2007, she won the Purpose Prize for social entrepreneurs who are 60 or older, and in 2008, she was elected an Ashoka fellow. The recognition brought much-needed publicity to her cause and gave her a community of other like-minded campaigners. But the milestone she values most is in the numbers: 76.8 million animals raised under the Certified Humane? program last year, up from the 143,000 animals certified in the organization's first year of existence.

????"That's what I consider success. I created a market for this type of product to show producers and suppliers that consumers want it. They individually can help make change," she says.