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化學(xué)怪才如何蛻變?yōu)楦璧坭箜敿?jí)巧克力制作師?

化學(xué)怪才如何蛻變?yōu)楦璧坭箜敿?jí)巧克力制作師?

Hayden Field 2017-01-30
作為Godiva全球巧克力主廚兼消費(fèi)科學(xué)負(fù)責(zé)人,他肩負(fù)著在北美市場(chǎng)打造新產(chǎn)品的職責(zé),并擔(dān)任這家高檔巧克力制作商的食品發(fā)言人。

瑟瑞?穆勒特現(xiàn)身2012年倫敦哈羅德百貨歌帝梵巧克力店開業(yè)現(xiàn)場(chǎng)。

Dave M. Benett Getty Images

當(dāng)瑟瑞?穆勒特微笑時(shí),他一側(cè)的笑容會(huì)融入隱藏在胡須下面的酒窩中,并繼續(xù)蔓延至深褐色的眼眸中。臉上的細(xì)紋記錄了他在比利時(shí)、芝加哥、賓夕法尼亞州雷丁所度過的美好歲月。

穆勒特每天會(huì)品嘗至少20塊巧克力。這是他的工作。作為Godiva全球巧克力主廚兼消費(fèi)科學(xué)負(fù)責(zé)人,他肩負(fù)著在北美市場(chǎng)打造新產(chǎn)品的職責(zé),并擔(dān)任這家高檔巧克力制作商的食品發(fā)言人。他于1988年加入了歌帝梵,自2012年開始擔(dān)任上述職務(wù)。明天春天,穆勒特將迎來他在公司的第29個(gè)年頭。

當(dāng)見到56歲的穆勒特時(shí),我們很難想象他還曾懷揣其他的夢(mèng)想。但是他的職業(yè),與眾人一樣,都是抱負(fù)、好奇心與機(jī)遇共同作用的結(jié)果。

When Thierry Muret smiles, one side of his grin disappears into a dimple hidden in his beard. The smile continues up into eyes the color of cocoa beans. Fine lines mark the years he’s enjoyed in Belgium, in Chicago, in Reading, Pennsylvania.

Muret eats at least 20 pieces of chocolate a day. It’s his job. As global executive chef chocolatier and head of consumer sciences at Godiva, he’s is in charge of creating new products for North America and serves as the upscale chocolate maker’s food spokesperson. He’s been in the role since 2012 and with Godiva since 1988. Next spring, Muret will celebrate 29 years with the company.

Looking at Muret, 56, it’s hard to imagine he ever dreamed of doing something else. But his career, like so many others, was equal parts ambition, curiosity, and chance.

歌帝梵松露巧克力,Charley Gallay -- WireImage

穆勒特在布魯塞爾長(zhǎng)大,擅長(zhǎng)數(shù)學(xué)和科學(xué)。在中學(xué)時(shí)期,一名老師曾建議他就讀一個(gè)特別項(xiàng)目,這樣便可以同時(shí)完成高中和大學(xué)學(xué)業(yè)。在第一學(xué)期,他便愛上了化學(xué),并于4年后拿到了化學(xué)和晶體學(xué)學(xué)位。

1981年,當(dāng)穆勒特開始攻讀其工程學(xué)學(xué)位時(shí),他的妹妹瑪?shù)倌葐査欠裨敢獍岬矫绹?,和她一道開設(shè)一家比利時(shí)巧克力公司。瑪?shù)倌犬?dāng)時(shí)住在芝加哥,而且當(dāng)時(shí)精品食品也越來越受到人們的青睞。

他對(duì)此十分感興趣,但他對(duì)于制作巧克力一無所知。在他妹妹的鼓勵(lì)下,他四處尋找相關(guān)學(xué)習(xí)機(jī)會(huì),然后在比利時(shí)找到了一個(gè)十分嚴(yán)格的學(xué)徒項(xiàng)目,由國家政府舉辦。抱著能盡早與妹妹開設(shè)公司的希望,他立志要找到一位最嚴(yán)厲、最苛刻的老師,并讓他傳授有關(guān)巧克力的一切必要知識(shí)。他一開始師從瑞內(nèi)?古森斯(Rene Goossens)這位個(gè)頭矮胖、性格強(qiáng)硬、擁有30年經(jīng)驗(yàn)的巧克力師。穆勒特在一開始吃了不少苦頭。有一段時(shí)間,古森斯一直讓他洗盤子,擦地。隨后,他才讓穆勒特接觸其擁有上百年歷史的鋼制巧克力模具,但是最終,穆勒特開始了其巧克力制作流程的學(xué)習(xí)。

他的第一課:如何在大理石上調(diào)制巧克力。流程包括將融化的巧克力倒在食品級(jí)大理石平板上,然后用抹刀攪拌,讓其冷卻;在穆勒特看來,這一流程跟酷圣石冰淇淋連鎖店工作人員的工作沒有什么區(qū)別。關(guān)鍵在于在什么時(shí)候停止攪拌,而且要掌握好時(shí)間和溫度。最后,巧克力被放入容器,然后放至能夠讓其保持合適溫度的機(jī)器中。

這一流程所蘊(yùn)含的科學(xué)原理讓穆勒特感到吃驚,他迅速地掌握了其訣竅。學(xué)徒項(xiàng)目通常長(zhǎng)達(dá)4年,但在兩年后,古森斯告訴他,該教的都已經(jīng)教完了。

巧克力夢(mèng)想

穆勒特于1984年搬到了伊利諾伊州,并與妹妹開設(shè)了名為L(zhǎng)e Caraque的公司。他們雇了5名雇員,并直接面向消費(fèi)者銷售。巧克力門店位于海蘭帕克,距離他們位于格倫維尤的巧克力生產(chǎn)作坊20分鐘車程。

1987年,在紐約高檔食品展上,有人來到了穆勒特的展柜前,要求品嘗巧克力。他吃了一塊又一塊,一句話也沒說。穆勒特十分惱火,對(duì)他說,如果要是覺得好吃,他可以購買這些巧克力。他記得這個(gè)人對(duì)他說,“展會(huì)后過來見我”,并遞給他一張名片,上面寫著“湯姆?費(fèi)伊(Tom Fey),歌帝梵巧克力首席執(zhí)行官”。

穆勒特在展會(huì)結(jié)束后又在紐約呆了一天,與費(fèi)伊見了面。歌帝梵當(dāng)時(shí)正在尋找一位巧克力制作大師,執(zhí)掌其北美甜點(diǎn)業(yè)務(wù),費(fèi)伊想找一位無拘無束、思想開放,并熱衷于食品制作的人。穆勒特對(duì)費(fèi)伊說,他也不知道自己能否勝任這一職務(wù),畢竟,他有自己的公司。

3天后,穆勒特接受了這份工作。他的理由是:能夠自由自在地進(jìn)行食品創(chuàng)作。在自己的公司中,運(yùn)輸、賬單和庫存總是會(huì)讓他分心。在歌帝梵,他可以全身心地投入到他鐘愛異常的食品制作當(dāng)中。在穆勒特和妹妹關(guān)閉了Le Caraque之后,歌帝梵購買了他在店里廚房所使用的所有設(shè)備,而這些設(shè)備都是按照古森斯的設(shè)備仿制的。如今,穆勒特仍在使用這些設(shè)備。

甜美的事業(yè)

在歌帝梵,穆勒特成長(zhǎng)迅速,最初擔(dān)任其產(chǎn)品開發(fā)總監(jiān),后得到了多次晉升,并于2008年擔(dān)任公司全球巧克力制作主廚。他每年有21周都在國外度過,輾轉(zhuǎn)于日本、中東、上海和韓國。了解不同人群的口味需求已經(jīng)成為了他的一項(xiàng)工作,而且他也非常享受這一過程。從某種意義上來說,他是歌帝梵全球不同地區(qū)6名主廚之間的橋梁。

Growing up in Brussels, Muret excelled in math and science. In middle school, a teacher suggested he enroll in a special program where he could finish high school and college at the same time. During his first semester, he fell in love with chemistry and graduated four years later with degrees in chemistry and crystallography.

In 1981, when Muret was starting his engineering degree, his sister Martine asked if he would consider moving to America to start a Belgian chocolate company with her. She was living in Chicago, and artisanal foods were starting to become more popular.

He was interested, but he didn’t know anything about making chocolate. Encouraged by his sister, he dug around and discovered a strict apprenticeship program in Belgium that’s run by the state. Hoping to start his career as soon as possible, he set out to find the hardest, meanest boss he could to teach him everything he needed to know about chocolate. He began as the apprentice to Rene Goossens, a tough, stocky chocolatier with 30 years of experience. It was a rough start — Goossens made him wash dishes and clean the floors for a while before he let him near his hundred-year-old steel chocolate molds — but eventually Muret began learning the chocolate-making process.

His first lesson: how to temper chocolate on marble. The process involves pouring melted chocolate on a food-grade marble slab and mixing it with a spatula to cool it down; Muret likens it to what workers at the ice-cream chain Coldstone Creamery do. The key is to know when to stop mixing — a matter of time and temperature. Finally, the chocolate is put into a container, which goes into a machine that keeps it at the proper temperature.

Muret was surprised at how scientific it was and caught on quickly. Apprenticeship programs usually last four years, but after two, Goossens told him he couldn’t teach him anything more.

Sugar high

Muret moved to Illinois in 1984 and started a company with his sister called Le Caraque. They had five employees, and they sold directly to consumers. The chocolate stop was located in Highland Park, about a 20-minute drive from their own kitchen in Glenview.

In 1987, at the New York Fancy Food Fair, a man approached Muret’s booth and asked to taste some chocolate. He ate one piece after the other without saying a word. Annoyed by this, Muret told him he could buy the chocolate if he wanted to. He remembers the man saying “Come see me after” and handing him a business card that read “Tom Fey, CEO of Godiva Chocolatier.”

Muret stayed an extra day after the show to meet with Fey. Godiva was looking for a master chocolatier to lead development of their candies in North America, and Fey had someone relaxed, open-minded and driven by the food in mind. Muret told Fey he wasn’t sure it was the right role for him — he had his own business, after all.

Three days later, Muret accepted. His reason: the prospect of creating freely. In running a business, he was often distracted by shipping, bills, and inventory. With Godiva, he could turn his complete attention to creating the pieces he so loved.

After Muret and his sister closed Le Caraque, Godiva bought all the equipment he used in his store’s kitchen, which he had modeled after Goossens’ own. Muret still uses them to this day.

A sweet career

Muret rose quickly through Godiva, starting out as supervisor of product development and being promoted several times before becoming a global executive chef chocolatier in 2008. He spent up to 21 weeks abroad every year, working from Japan, the Middle East, Shanghai, South Korea. It became his job to learn about the flavor expectations of different populations — and he’s enjoyed the learning process tremendously. At one point, he was a sort of bridge between six different Godiva chefs located in different parts of the world.

歌帝梵的瑟瑞?穆勒特與明星廚師吉亞達(dá)?勞倫蒂斯(Giada De Laurentiis)合影(2008年)Seth Browarnik 2008

在其任職期間,歌帝梵也經(jīng)歷了數(shù)次的轉(zhuǎn)型。當(dāng)他加入公司時(shí),歌帝梵是Campbell’s Soup Co.的子公司。2008年,土耳其食品巨頭Yildiz Holding以8.5億美元購買了該公司,并將其并入其餅干和糖果子公司Pladis。6月,Yildiz將Pladis拆分為一個(gè)獨(dú)立的公司,后者預(yù)計(jì)于2020年前在倫敦交易所上市。歌帝梵計(jì)劃在2019年前在中國大陸開設(shè)近200個(gè)店面,其2017年銷售額有望達(dá)到10億美元。

未來會(huì)怎么樣,穆勒特?zé)o法做出定論,但他希望能夠在有生之年繼續(xù)打造這一品牌。他說:“我愿意從公司退休。我唯一能夠留下的遺產(chǎn)就是,這一美妙的食品中包含著我微小的身影?!?(財(cái)富中文網(wǎng))

譯者:馮豐

審校:夏林

The company he works for has also undergone several transitions during his tenure. When he started, it was owned by the Campbell’s Soup Co. In 2008, it was bought by Turkish food giant Yildiz Holding for $850 million, and became part of its biscuit and confectionary division, Pladis.

In June, Yildiz split Pladis into a separate company that’s expected to list on the London Stock Exchange by 2020. Godiva plans to open nearly 200 stores in mainland China by 2019 and sees sales topping $1 billion for 2017.

Muret isn’t sure exactly what the future holds for him, but hopes to keep building the brand for as long as he can.

“I would love to retire from the company,” he says. “The legacy would just be that I was a little part of this beauty.”

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