我們的經(jīng)濟(jì)從未受到如此猛烈、如此迅速的打擊。即便是1929年股市大崩盤,也遠(yuǎn)遠(yuǎn)沒有新冠病毒疫情引發(fā)的經(jīng)濟(jì)沖擊來(lái)得嚴(yán)重。就在病毒似乎開始有所收斂之時(shí),美國(guó)各地的感染確診病例再次出現(xiàn)飆升。與此同時(shí),在喬治·弗洛伊德事件發(fā)生后,這個(gè)國(guó)家也遭遇了大范圍的社會(huì)動(dòng)蕩。
在美國(guó)處于水深火熱,同時(shí)陷入經(jīng)濟(jì)、公共衛(wèi)生和社會(huì)的多重危機(jī)之時(shí),《財(cái)富》決定抓緊對(duì)企業(yè)CEO們展開調(diào)查采訪,以了解企業(yè)在當(dāng)下的嚴(yán)峻局勢(shì)中是如何應(yīng)對(duì)和改變的。
《財(cái)富》與德勤會(huì)計(jì)師事務(wù)所聯(lián)合對(duì)CEO們進(jìn)行了一項(xiàng)調(diào)查。從6月8日到12日,我們一共收到了222位CEO的回復(fù)。
以下是我們的發(fā)現(xiàn):
需要知道的數(shù)字
? 30%的CEO稱其公司營(yíng)收已經(jīng)恢復(fù)如常或沒有出現(xiàn)下降。21%的CEO預(yù)計(jì)其公司營(yíng)收將在2021年1月之前恢復(fù)到危機(jī)前的水平。45%的CEO則相對(duì)悲觀,稱預(yù)計(jì)要到2021年1月至2022年6月之間才能恢復(fù)到危機(jī)前的水平。4%稱其公司在可預(yù)見的未來(lái)都不會(huì)復(fù)蘇。
? 77%的CEO表示,其公司的數(shù)字化轉(zhuǎn)型在這場(chǎng)經(jīng)濟(jì)危機(jī)期間明顯提速。40%稱增加了IT基礎(chǔ)設(shè)施/平臺(tái)方面的支出。
? 41%的CEO稱,面對(duì)危機(jī),其公司有采取暫時(shí)裁員、裁員或者降薪的應(yīng)對(duì)措施。
? 35%的CEO為了應(yīng)對(duì)危機(jī)而削減了高管的薪酬。
? 為了應(yīng)對(duì)5月25日喬治·弗洛伊德被殺后所引發(fā)的社會(huì)動(dòng)蕩,62%的CEO計(jì)劃調(diào)整政策。
總體情況
? 整體來(lái)看,企業(yè)已經(jīng)處于復(fù)蘇之中。超過(guò)半數(shù)(51%)的CEO預(yù)料其公司營(yíng)收將在2021年1月前完全恢復(fù)到危機(jī)前的水平。但這場(chǎng)危機(jī)對(duì)各行各業(yè)造成的打擊程度不盡相同,因此各家企業(yè)的復(fù)蘇情況也會(huì)有差異。41%的企業(yè)對(duì)員工采取了裁員、暫時(shí)裁員或減薪的做法。另一方面,19%的企業(yè)在危機(jī)期間還擴(kuò)招了人手。最有可能實(shí)現(xiàn)增長(zhǎng)和復(fù)蘇的,是那些能夠駕馭數(shù)字轉(zhuǎn)型浪潮的企業(yè)。
? CEO們不再回避種族不平等問(wèn)題。進(jìn)入2018年NFL(美國(guó)職業(yè)橄欖球大聯(lián)盟)賽季,耐克在廣告中選擇了極具爭(zhēng)議的NFL橄欖球員科林·卡佩尼克(譯注:他曾在2016年的一場(chǎng)季前賽賽前奏國(guó)歌時(shí)單膝下跪,表達(dá)對(duì)種族歧視和警察暴行的抗議)作為代言人之一,對(duì)種族不平等問(wèn)題公開表態(tài),令商界一片愕然。但現(xiàn)在,這種行動(dòng)以及企業(yè)內(nèi)部變革可能會(huì)成為新常態(tài):在喬治·弗洛伊德事件發(fā)生后,高達(dá)62%的CEO計(jì)劃實(shí)施政策調(diào)整。CEO們透露,這些行動(dòng)包括重新評(píng)估某些產(chǎn)品的銷售,實(shí)施反種族主義培訓(xùn),以及更改雇傭慣例。
更深層的發(fā)現(xiàn)
1. 目前大多數(shù)企業(yè)都不招人。
約有40%的CEO表示,他們的公司有采取暫時(shí)裁員、裁員或減薪的行動(dòng)。這使得5月份美國(guó)失業(yè)總?cè)藬?shù)攀升到2100萬(wàn)。
從目前來(lái)看,許多失業(yè)的美國(guó)人可能難以找到新工作:大約60%的CEO稱,其公司已停止或推遲招聘新員工。少數(shù)公司仍處于增長(zhǎng)階段,有19%的CEO稱其公司自危機(jī)開始以來(lái)擴(kuò)大了招聘規(guī)模。
為了削減成本,CEO們還采取了降低高管薪酬(35%)、減少員工福利(15%)、提供自愿退休補(bǔ)償或離職補(bǔ)償(11%)等措施。
2. 企業(yè)的數(shù)字化轉(zhuǎn)型呈現(xiàn)加速之勢(shì)。
最近,《財(cái)富》通過(guò)視頻電話采訪了Adobe CEO山塔努·納拉延,他目前在加州的家中遠(yuǎn)程領(lǐng)導(dǎo)該軟件巨頭。他說(shuō),疫情出現(xiàn)前企業(yè)的數(shù)字化轉(zhuǎn)型趨勢(shì)本已在穩(wěn)步加快,而現(xiàn)在這一趨勢(shì)更是在加速發(fā)展。他的公司在當(dāng)前的經(jīng)濟(jì)危機(jī)期間的增長(zhǎng)充分反映了這股數(shù)字化浪潮:素以云計(jì)算業(yè)務(wù)和創(chuàng)意軟件產(chǎn)品著稱的Adobe上一季度取得創(chuàng)紀(jì)錄的營(yíng)收表現(xiàn)。
數(shù)字化轉(zhuǎn)型顯然正獲得企業(yè)管理層更多的關(guān)注和投資。77%的CEO表示,他們公司的數(shù)字轉(zhuǎn)型在危機(jī)期間明顯加快。40%已經(jīng)在增加IT基礎(chǔ)設(shè)施/平臺(tái)方面的支出。企業(yè)在這方面的開支僅次于工作場(chǎng)所安全支出,有50%的企業(yè)大幅增加了工作場(chǎng)所安全方面的支出。
還有一點(diǎn)值得一提:在接受《財(cái)富》雜志調(diào)查的CEO中,有9%表示,自疫情爆發(fā)以來(lái),他們?cè)诓①?gòu)方面的支出有所增加。這背后的啟示要比數(shù)字本身重大:有的企業(yè)正在捕捉這次深度經(jīng)濟(jì)沖擊所帶來(lái)的商機(jī)。
3. 遠(yuǎn)程辦公不再只是口號(hào),而可能會(huì)成為新常態(tài)。
在危機(jī)之前,《財(cái)富》所采訪CEO的公司只有13%的員工遠(yuǎn)程辦公。6月這一比例則達(dá)到驚人的73%,盡管此時(shí)各州已陸續(xù)開始放松封鎖。據(jù)受訪CEO估計(jì),到2021年1月該數(shù)字將下降至43%,但到2022年年初也只會(huì)下降到36%。CEO們?cè)谡J(rèn)真考慮讓更多的員工在家辦公。
包括Facebook和Twitter在內(nèi)的一些公司已相繼出臺(tái)了允許更多員工永久在家辦公的政策。其他的一些公司則在觀望,比如Adobe CEO山塔努·納拉延稱,現(xiàn)在制定具體的政策還為時(shí)過(guò)早,但等到當(dāng)前的危機(jī)結(jié)束,他們將會(huì)準(zhǔn)許更多喜歡遠(yuǎn)程辦公的人遠(yuǎn)程辦公。(財(cái)富中文網(wǎng))
譯者:萬(wàn)志文
我們的經(jīng)濟(jì)從未受到如此猛烈、如此迅速的打擊。即便是1929年股市大崩盤,也遠(yuǎn)遠(yuǎn)沒有新冠病毒疫情引發(fā)的經(jīng)濟(jì)沖擊來(lái)得嚴(yán)重。就在病毒似乎開始有所收斂之時(shí),美國(guó)各地的感染確診病例再次出現(xiàn)飆升。與此同時(shí),在喬治·弗洛伊德事件發(fā)生后,這個(gè)國(guó)家也遭遇了大范圍的社會(huì)動(dòng)蕩。
在美國(guó)處于水深火熱,同時(shí)陷入經(jīng)濟(jì)、公共衛(wèi)生和社會(huì)的多重危機(jī)之時(shí),《財(cái)富》決定抓緊對(duì)企業(yè)CEO們展開調(diào)查采訪,以了解企業(yè)在當(dāng)下的嚴(yán)峻局勢(shì)中是如何應(yīng)對(duì)和改變的。
《財(cái)富》與德勤會(huì)計(jì)師事務(wù)所聯(lián)合對(duì)CEO們進(jìn)行了一項(xiàng)調(diào)查。從6月8日到12日,我們一共收到了222位CEO的回復(fù)。
以下是我們的發(fā)現(xiàn):
需要知道的數(shù)字
? 30%的CEO稱其公司營(yíng)收已經(jīng)恢復(fù)如常或沒有出現(xiàn)下降。21%的CEO預(yù)計(jì)其公司營(yíng)收將在2021年1月之前恢復(fù)到危機(jī)前的水平。45%的CEO則相對(duì)悲觀,稱預(yù)計(jì)要到2021年1月至2022年6月之間才能恢復(fù)到危機(jī)前的水平。4%稱其公司在可預(yù)見的未來(lái)都不會(huì)復(fù)蘇。
? 77%的CEO表示,其公司的數(shù)字化轉(zhuǎn)型在這場(chǎng)經(jīng)濟(jì)危機(jī)期間明顯提速。40%稱增加了IT基礎(chǔ)設(shè)施/平臺(tái)方面的支出。
? 41%的CEO稱,面對(duì)危機(jī),其公司有采取暫時(shí)裁員、裁員或者降薪的應(yīng)對(duì)措施。
? 35%的CEO為了應(yīng)對(duì)危機(jī)而削減了高管的薪酬。
? 為了應(yīng)對(duì)5月25日喬治·弗洛伊德被殺后所引發(fā)的社會(huì)動(dòng)蕩,62%的CEO計(jì)劃調(diào)整政策。
總體情況
? 整體來(lái)看,企業(yè)已經(jīng)處于復(fù)蘇之中。超過(guò)半數(shù)(51%)的CEO預(yù)料其公司營(yíng)收將在2021年1月前完全恢復(fù)到危機(jī)前的水平。但這場(chǎng)危機(jī)對(duì)各行各業(yè)造成的打擊程度不盡相同,因此各家企業(yè)的復(fù)蘇情況也會(huì)有差異。41%的企業(yè)對(duì)員工采取了裁員、暫時(shí)裁員或減薪的做法。另一方面,19%的企業(yè)在危機(jī)期間還擴(kuò)招了人手。最有可能實(shí)現(xiàn)增長(zhǎng)和復(fù)蘇的,是那些能夠駕馭數(shù)字轉(zhuǎn)型浪潮的企業(yè)。
? CEO們不再回避種族不平等問(wèn)題。進(jìn)入2018年NFL(美國(guó)職業(yè)橄欖球大聯(lián)盟)賽季,耐克在廣告中選擇了極具爭(zhēng)議的NFL橄欖球員科林·卡佩尼克(譯注:他曾在2016年的一場(chǎng)季前賽賽前奏國(guó)歌時(shí)單膝下跪,表達(dá)對(duì)種族歧視和警察暴行的抗議)作為代言人之一,對(duì)種族不平等問(wèn)題公開表態(tài),令商界一片愕然。但現(xiàn)在,這種行動(dòng)以及企業(yè)內(nèi)部變革可能會(huì)成為新常態(tài):在喬治·弗洛伊德事件發(fā)生后,高達(dá)62%的CEO計(jì)劃實(shí)施政策調(diào)整。CEO們透露,這些行動(dòng)包括重新評(píng)估某些產(chǎn)品的銷售,實(shí)施反種族主義培訓(xùn),以及更改雇傭慣例。
更深層的發(fā)現(xiàn)
1. 目前大多數(shù)企業(yè)都不招人。
約有40%的CEO表示,他們的公司有采取暫時(shí)裁員、裁員或減薪的行動(dòng)。這使得5月份美國(guó)失業(yè)總?cè)藬?shù)攀升到2100萬(wàn)。
從目前來(lái)看,許多失業(yè)的美國(guó)人可能難以找到新工作:大約60%的CEO稱,其公司已停止或推遲招聘新員工。少數(shù)公司仍處于增長(zhǎng)階段,有19%的CEO稱其公司自危機(jī)開始以來(lái)擴(kuò)大了招聘規(guī)模。
為了削減成本,CEO們還采取了降低高管薪酬(35%)、減少員工福利(15%)、提供自愿退休補(bǔ)償或離職補(bǔ)償(11%)等措施。
2. 企業(yè)的數(shù)字化轉(zhuǎn)型呈現(xiàn)加速之勢(shì)。
最近,《財(cái)富》通過(guò)視頻電話采訪了Adobe CEO山塔努·納拉延,他目前在加州的家中遠(yuǎn)程領(lǐng)導(dǎo)該軟件巨頭。他說(shuō),疫情出現(xiàn)前企業(yè)的數(shù)字化轉(zhuǎn)型趨勢(shì)本已在穩(wěn)步加快,而現(xiàn)在這一趨勢(shì)更是在加速發(fā)展。他的公司在當(dāng)前的經(jīng)濟(jì)危機(jī)期間的增長(zhǎng)充分反映了這股數(shù)字化浪潮:素以云計(jì)算業(yè)務(wù)和創(chuàng)意軟件產(chǎn)品著稱的Adobe上一季度取得創(chuàng)紀(jì)錄的營(yíng)收表現(xiàn)。
數(shù)字化轉(zhuǎn)型顯然正獲得企業(yè)管理層更多的關(guān)注和投資。77%的CEO表示,他們公司的數(shù)字轉(zhuǎn)型在危機(jī)期間明顯加快。40%已經(jīng)在增加IT基礎(chǔ)設(shè)施/平臺(tái)方面的支出。企業(yè)在這方面的開支僅次于工作場(chǎng)所安全支出,有50%的企業(yè)大幅增加了工作場(chǎng)所安全方面的支出。
還有一點(diǎn)值得一提:在接受《財(cái)富》雜志調(diào)查的CEO中,有9%表示,自疫情爆發(fā)以來(lái),他們?cè)诓①?gòu)方面的支出有所增加。這背后的啟示要比數(shù)字本身重大:有的企業(yè)正在捕捉這次深度經(jīng)濟(jì)沖擊所帶來(lái)的商機(jī)。
3. 遠(yuǎn)程辦公不再只是口號(hào),而可能會(huì)成為新常態(tài)。
在危機(jī)之前,《財(cái)富》所采訪CEO的公司只有13%的員工遠(yuǎn)程辦公。6月這一比例則達(dá)到驚人的73%,盡管此時(shí)各州已陸續(xù)開始放松封鎖。據(jù)受訪CEO估計(jì),到2021年1月該數(shù)字將下降至43%,但到2022年年初也只會(huì)下降到36%。CEO們?cè)谡J(rèn)真考慮讓更多的員工在家辦公。
包括Facebook和Twitter在內(nèi)的一些公司已相繼出臺(tái)了允許更多員工永久在家辦公的政策。其他的一些公司則在觀望,比如Adobe CEO山塔努·納拉延稱,現(xiàn)在制定具體的政策還為時(shí)過(guò)早,但等到當(dāng)前的危機(jī)結(jié)束,他們將會(huì)準(zhǔn)許更多喜歡遠(yuǎn)程辦公的人遠(yuǎn)程辦公。(財(cái)富中文網(wǎng))
譯者:萬(wàn)志文
Our economy has never been hit so hard so fast. Even the 1929 market crash pales in comparison to the deep economic shock caused by the coronavirus. And just as the virus was appearing to wane, cases are skyrocketing across the U.S. Meanwhile, the nation is undergoing social unrest following the killing of George Floyd.
As the country faces economic, health, and social crises all at once, Fortune decided it's a pressing time to survey CEOs to find out how businesses are reacting and changing in the middle of it all.
Fortune conducted a survey of CEOs in collaboration with Deloitte. We received 222 CEO responses from June 8 to 12.*
Here's what we found.
The numbers to know
30%
? ... of CEOs say revenues have already recovered or never dropped. 21% of CEOs expect their revenues to return to pre-crisis levels between now and January 2021, while a more pessimistic 45% expect that recovery to occur between January 2021 and June 2022. And 4% say it won't recover in the foreseeable future.
77%
? ... of CEO say their company's digital transformation was significantly accelerated during the economic crisis. 40% are spending more on IT infrastructure/platforms.
41%
? ... of CEOs say their company furloughed or laid off employees or reduced employees pay in response to the crisis.
35%
? ... of CEOs reduced executive pay in response to the crisis.
62%
? ... of CEOs plan policy changes in response to the social unrest that followed the killing of George Floyd on May 25.
The big picture
? Businesses are already amid a recovery. Just over half of CEOs (51%) expect their revenues to be fully recovered by January 2021. But the crisis has been uneven and its recovery will be too. 41% of companies have laid off or furloughed workers or cut their pay. On the other hand, 19% of companies actually increased hiring during the crisis. The ones best positioned for growth and recovery are those who can ride the digital transformation wave.
? CEOs are no longer shying away from racial injustice. Heading into the 2018 NFL season, Nike shocked some of the business world when it ran its ad on Colin Kaepernick ad and made a public stand on the issue of racial injustice. But now that type of action, as well as internal changes, might be the new norm: 62% of CEOs plan policy changes in response to the events that followed the death of George Floyd. CEOs told us these actions include reevaluating sales of certain products, implementing anti-racism training, and changing hiring practices.
A few deeper takeaways
1. A majority of companies aren't hiring right now.
Around 4 in 10 CEOs say their companies have furloughed or laid off workers or cut their pay. That's helped pushed the total number of unemployed Americans to 21 million as of May.
And it's looking like many of those out-of-work Americans might struggle to find new jobs: Around 6 in 10 CEOs say their company has implemented a hiring freeze or deferred new hiring. A small minority of firms are still growing, with 19% of CEOs saying they've expanded hiring since the start of the crisis.
In an attempt to cut costs, CEOs have also turned to decreasing executive pay (35%), reducing employee benefits (15%), and offering voluntary retirement or exit packages (11%).
2. The digital transformation of business just went into overdrive.
I recently interviewed Adobe CEO Shantanu Narayen over a video call from his California home, where he's remotely running the software giant. He says that the digital transformation trends that were growing steadily before the pandemic are now rapidly undergoing implementation. His company's growth during the crisis speaks to that digital wave: Adobe, known for everything from its cloud-computing business to creativity software products, reported a record revenue for the last quarter.
The move to digital is clearly gaining more attention and investment from the C-suite. 77% of CEOs say their company's digital transformation was significantly accelerated during the crisis. 40% are already spending more on IT infrastructure/platforms. That expense was second only to workplace safety spending, which has majorly increased at 50% of companies.
One more thing: Among CEOs surveyed by Fortune, 9% say they've spent more on mergers and acquisitions since the start of the pandemic. That is a bigger deal than the number might first appear to be: Firms are seizing business opportunities caused by this deep economic shock.
3. It's no longer just a tagline. WFH might actually be the new normal.
Before the crisis, just 13% of workers were remote at firms run by the Fortune CEO community. That percentage stood at a staggering 73% in June, even after states eased their lockdowns. CEOs interviewed by Fortune estimate that number will fall to 43% by January 2021, but only to 36% by the start of 2022. CEOs are serious about allowing more of their workforce to work from home.
Some companies like Facebook and Twitter have already announced policies that allow more employees to work from home permanently. Others, like Adobe CEO Narayen, say it's too early to commit to specific policies—but once the crisis ends, they will incorporate more remote working for staff who prefer it.