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麥當(dāng)勞真的夠“包容”嗎?

麥當(dāng)勞在很久之前便意識(shí)到并接納了多元化的重要性。

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作為對(duì)前黑人特許經(jīng)營者訴訟的回應(yīng),麥當(dāng)勞的董事小約翰?羅杰斯稱,麥當(dāng)勞是公平商業(yè)的標(biāo)桿。圖片來源:CHRISTOPHER GOODNEY—BLOOMBERG/GETTY IMAGES

我自2003年以來便一直是麥當(dāng)勞董事會(huì)的董事。我認(rèn)為,麥當(dāng)勞所擁有的公平商業(yè)模式在美國來說無人能居其右。

一群非洲裔前特許經(jīng)營者起訴麥當(dāng)勞,稱他們遭到了該公司的不公平對(duì)待,并引發(fā)了世人對(duì)麥當(dāng)勞多元化和包容性的質(zhì)疑。我自身的經(jīng)歷以及公司長期以來對(duì)黑人群體的支持則講述了一個(gè)不同的事實(shí)。

這些年來,我親眼見證了各大公司在推動(dòng)經(jīng)濟(jì)公正性方面存在的巨大潛力。全球約93%的麥當(dāng)勞餐廳都由獨(dú)立的當(dāng)?shù)仄髽I(yè)主持有和運(yùn)營。在美國,近30%的麥當(dāng)勞特許經(jīng)營者來自于多元化的種族背景。其中,黑人特許經(jīng)營者在其麥當(dāng)勞店面中的平均權(quán)益約為750萬美元。總的來說,黑人特許經(jīng)營者在美國麥當(dāng)勞店面總計(jì)擁有約14億美元的權(quán)益。

麥當(dāng)勞去年在黑人供應(yīng)商的采購額達(dá)到了近10億美元,其中,該公司在美國近25%的食品和紙品采購額都讓渡給了多元化供應(yīng)商。此外,在排名前20的黑人所有美國企業(yè)中(根據(jù)《黑人企業(yè)》雜志百強(qiáng)榜單),有5家都是麥當(dāng)勞的供應(yīng)商。

在麥當(dāng)勞的12名董事中,有半數(shù)都是女性或具有多元種族背景,其中包括董事長。對(duì)于所有董事來說,繼續(xù)為美國和全球所有民眾打造創(chuàng)業(yè)、經(jīng)濟(jì)增長和移動(dòng)性機(jī)會(huì)是麥當(dāng)勞工作的重中之重。

麥當(dāng)勞在很久之前便意識(shí)到并接納了多元化的重要性,而那時(shí)其他公司的種族平等計(jì)劃才剛剛起步。在上個(gè)世紀(jì)70年代初,麥當(dāng)勞的所有者雷?克羅克啟用了副總裁、公司的首位黑人董事羅伯特?比弗斯,來進(jìn)一步實(shí)現(xiàn)公司特許經(jīng)營者的多元化。這是克羅克和麥當(dāng)勞的前董事長弗雷德?特納實(shí)施的更宏偉計(jì)劃的一部分,目的是為了發(fā)掘那些有商業(yè)頭腦、志在成功的企業(yè)家。正是因?yàn)檗饤壛朔N族或教條——在很多情況下也不會(huì)考慮非常有限的資本——這些企業(yè)家才有機(jī)會(huì)購買麥當(dāng)勞的特許經(jīng)營權(quán),并賺取回報(bào)。

麥當(dāng)勞芝加哥總部的墻上掛著赫曼?貝蒂的肖像,她是麥當(dāng)勞特許經(jīng)營權(quán)的首名黑人所有者/運(yùn)營者,于1968年開設(shè)了其首家餐館。1972年,在貝蒂的主導(dǎo)下,全美黑人麥當(dāng)勞運(yùn)營商協(xié)會(huì)(National Black McDonald’s Operators Association)誕生了,共有12名創(chuàng)始成員,其中6名都是芝加哥黑人特許經(jīng)營者,包括雷斯利?哈爾斯頓父親的雷斯特?哈爾斯頓。

黑人特許經(jīng)營者的機(jī)會(huì)并不僅限于貧困社區(qū)。黑人特許經(jīng)營者在芝加哥知名海軍碼頭以及我們首要的展覽場館邁考密展覽中心(McCormick Place)亦開設(shè)了麥當(dāng)勞。已故的民權(quán)領(lǐng)袖斯瑞羅?麥克斯文曾經(jīng)是一名黑人特許經(jīng)營者,其道富銀行(State Street)的店面曾幾何時(shí)是全美銷售額最高的店面。斯瑞羅曾經(jīng)擔(dān)任馬丁?路德?金的葬禮護(hù)柩者。

我與他人共同創(chuàng)建了黑人企業(yè)董事會(huì)議,為的是鼓勵(lì)企業(yè)多元化和包容性,并促進(jìn)非洲裔美國董事在其相應(yīng)的董事會(huì)中推廣民權(quán)議程。正如公司的使命宣言所說的那樣:“盡管一些公司董事會(huì)吸納了非洲裔美國人以及來源于少數(shù)民族的董事,但這些公司本身依然沒有在其各個(gè)層面充分踐行多元化和包容性承諾?!?/p>

我堅(jiān)信,麥當(dāng)勞正在幫助解決這一挑戰(zhàn)。如果我不這么做,我也無法擔(dān)任公司的董事。說到在業(yè)務(wù)中更加深入地貫徹經(jīng)濟(jì)公正理念的做法,沒有跡象表明麥當(dāng)勞的領(lǐng)導(dǎo)層會(huì)有所松懈。

我與麥當(dāng)勞的首席執(zhí)行官克里斯?坎普辛斯基有著相同的看法——公司特許經(jīng)營者的級(jí)別應(yīng)該更充分地反映美國和全球的多元化構(gòu)成。這一可追溯至公司成立初期的進(jìn)程如今是公司的重中之重。

當(dāng)然,這其中還有很多工作要做。作為一名非洲裔美國人,我充分意識(shí)到還有很長的路要走,但麥當(dāng)勞一如既往地走在這一方面的前列。我堅(jiān)信,麥當(dāng)勞當(dāng)前領(lǐng)導(dǎo)層對(duì)推動(dòng)這一進(jìn)程的承諾將確保公司繼續(xù)成為其他企業(yè)效仿的榜樣。(財(cái)富中文網(wǎng))

小約翰?羅杰斯是Ariel Investments創(chuàng)始人、董事長、聯(lián)席首席執(zhí)行官兼首席投資官。自2003年以來,他一直擔(dān)任麥當(dāng)勞董事會(huì)董事。

譯者:馮豐

審校:夏林

我自2003年以來便一直是麥當(dāng)勞董事會(huì)的董事。我認(rèn)為,麥當(dāng)勞所擁有的公平商業(yè)模式在美國來說無人能居其右。

一群非洲裔前特許經(jīng)營者起訴麥當(dāng)勞,稱他們遭到了該公司的不公平對(duì)待,并引發(fā)了世人對(duì)麥當(dāng)勞多元化和包容性的質(zhì)疑。我自身的經(jīng)歷以及公司長期以來對(duì)黑人群體的支持則講述了一個(gè)不同的事實(shí)。

這些年來,我親眼見證了各大公司在推動(dòng)經(jīng)濟(jì)公正性方面存在的巨大潛力。全球約93%的麥當(dāng)勞餐廳都由獨(dú)立的當(dāng)?shù)仄髽I(yè)主持有和運(yùn)營。在美國,近30%的麥當(dāng)勞特許經(jīng)營者來自于多元化的種族背景。其中,黑人特許經(jīng)營者在其麥當(dāng)勞店面中的平均權(quán)益約為750萬美元??偟膩碚f,黑人特許經(jīng)營者在美國麥當(dāng)勞店面總計(jì)擁有約14億美元的權(quán)益。

麥當(dāng)勞去年在黑人供應(yīng)商的采購額達(dá)到了近10億美元,其中,該公司在美國近25%的食品和紙品采購額都讓渡給了多元化供應(yīng)商。此外,在排名前20的黑人所有美國企業(yè)中(根據(jù)《黑人企業(yè)》雜志百強(qiáng)榜單),有5家都是麥當(dāng)勞的供應(yīng)商。

在麥當(dāng)勞的12名董事中,有半數(shù)都是女性或具有多元種族背景,其中包括董事長。對(duì)于所有董事來說,繼續(xù)為美國和全球所有民眾打造創(chuàng)業(yè)、經(jīng)濟(jì)增長和移動(dòng)性機(jī)會(huì)是麥當(dāng)勞工作的重中之重。

麥當(dāng)勞在很久之前便意識(shí)到并接納了多元化的重要性,而那時(shí)其他公司的種族平等計(jì)劃才剛剛起步。在上個(gè)世紀(jì)70年代初,麥當(dāng)勞的所有者雷?克羅克啟用了副總裁、公司的首位黑人董事羅伯特?比弗斯,來進(jìn)一步實(shí)現(xiàn)公司特許經(jīng)營者的多元化。這是克羅克和麥當(dāng)勞的前董事長弗雷德?特納實(shí)施的更宏偉計(jì)劃的一部分,目的是為了發(fā)掘那些有商業(yè)頭腦、志在成功的企業(yè)家。正是因?yàn)檗饤壛朔N族或教條——在很多情況下也不會(huì)考慮非常有限的資本——這些企業(yè)家才有機(jī)會(huì)購買麥當(dāng)勞的特許經(jīng)營權(quán),并賺取回報(bào)。

麥當(dāng)勞芝加哥總部的墻上掛著赫曼?貝蒂的肖像,她是麥當(dāng)勞特許經(jīng)營權(quán)的首名黑人所有者/運(yùn)營者,于1968年開設(shè)了其首家餐館。1972年,在貝蒂的主導(dǎo)下,全美黑人麥當(dāng)勞運(yùn)營商協(xié)會(huì)(National Black McDonald’s Operators Association)誕生了,共有12名創(chuàng)始成員,其中6名都是芝加哥黑人特許經(jīng)營者,包括雷斯利?哈爾斯頓父親的雷斯特?哈爾斯頓。

黑人特許經(jīng)營者的機(jī)會(huì)并不僅限于貧困社區(qū)。黑人特許經(jīng)營者在芝加哥知名海軍碼頭以及我們首要的展覽場館邁考密展覽中心(McCormick Place)亦開設(shè)了麥當(dāng)勞。已故的民權(quán)領(lǐng)袖斯瑞羅?麥克斯文曾經(jīng)是一名黑人特許經(jīng)營者,其道富銀行(State Street)的店面曾幾何時(shí)是全美銷售額最高的店面。斯瑞羅曾經(jīng)擔(dān)任馬丁?路德?金的葬禮護(hù)柩者。

我與他人共同創(chuàng)建了黑人企業(yè)董事會(huì)議,為的是鼓勵(lì)企業(yè)多元化和包容性,并促進(jìn)非洲裔美國董事在其相應(yīng)的董事會(huì)中推廣民權(quán)議程。正如公司的使命宣言所說的那樣:“盡管一些公司董事會(huì)吸納了非洲裔美國人以及來源于少數(shù)民族的董事,但這些公司本身依然沒有在其各個(gè)層面充分踐行多元化和包容性承諾?!?/p>

我堅(jiān)信,麥當(dāng)勞正在幫助解決這一挑戰(zhàn)。如果我不這么做,我也無法擔(dān)任公司的董事。說到在業(yè)務(wù)中更加深入地貫徹經(jīng)濟(jì)公正理念的做法,沒有跡象表明麥當(dāng)勞的領(lǐng)導(dǎo)層會(huì)有所松懈。

我與麥當(dāng)勞的首席執(zhí)行官克里斯?坎普辛斯基有著相同的看法——公司特許經(jīng)營者的級(jí)別應(yīng)該更充分地反映美國和全球的多元化構(gòu)成。這一可追溯至公司成立初期的進(jìn)程如今是公司的重中之重。

當(dāng)然,這其中還有很多工作要做。作為一名非洲裔美國人,我充分意識(shí)到還有很長的路要走,但麥當(dāng)勞一如既往地走在這一方面的前列。我堅(jiān)信,麥當(dāng)勞當(dāng)前領(lǐng)導(dǎo)層對(duì)推動(dòng)這一進(jìn)程的承諾將確保公司繼續(xù)成為其他企業(yè)效仿的榜樣。(財(cái)富中文網(wǎng))

小約翰?羅杰斯是Ariel Investments創(chuàng)始人、董事長、聯(lián)席首席執(zhí)行官兼首席投資官。自2003年以來,他一直擔(dān)任麥當(dāng)勞董事會(huì)董事。

譯者:馮豐

審校:夏林

I have been a member of the McDonald’s board of directors since 2003. And I believe that there is no finer example of an equitable business model in America than the one McDonald’s has.

A recent lawsuit by a group of Black former franchisees has called into question the company’s commitment to diversity and inclusion by claiming that McDonald’s treated those franchisees unfairly. My own experience and the company’s long history of supporting the Black community reveal a different reality.

Over the years, I have seen firsthand the immense potential of corporations to nurture economic justice. Approximately 93% of McDonald'srestaurants worldwide are owned and operated by independent local business owners. In the U.S., nearly 30% of McDonald’s franchisees come from ethnically diverse backgrounds. Of these, Black franchisees have, on average, equity in their McDonald’s business of approximately $7.5 million. Collectively, all Black McDonald’s U.S. franchisees have approximately $1.4 billion of equity in their McDonald’s businesses.

McDonald’s last year spent nearly $1 billion with Black suppliers, including devoting nearly a quarter of its U.S. food and paper supply budget to diverse suppliers. Moreover, five of the top 20 Black-owned businesses in America as identified in Black Enterprise magazine’s Top 100 list are McDonald’s suppliers.

Of the 12 directors at McDonald’s, half are women or racially diverse, including the chairman of the board. It is a top priority of all board members that McDonald’s continues fostering opportunities for entrepreneurship, economic growth, and mobility for absolutely anybody in the U.S. and around the world.

At a time when other companies are only just initiating racial equality programs, McDonald’s has long understood and embraced the importance of diversity. In the early 1970s, McDonald’s owner Ray Kroc tapped Robert Beavers, a vice president and the company’s first Black director, to further diversify the company’s franchisees. This was part of a larger effort by Kroc and former McDonald’s chairman Fred Turner to identify entrepreneurs who were commercially minded and driven to succeed. Regardless of race or creed—in many cases, regardless of highly limited capital—these entrepreneurs were able to buy a McDonald’s franchise and reap the rewards.

On the walls of the McDonald’s headquarters in Chicago hangs the portrait of Herman Petty, the first Black owner/operator of a McDonald’s franchise, who opened his first restaurant in 1968. In 1972, Petty presided over the launch of the National Black McDonald’s Operators Association. Of the founding members, six of the 12 were Black franchisees in Chicago, including Lester Hairston, 5th Ward Alderman Leslie Hairston’s father.

Opportunities for Black franchisees have not been limited to underprivileged neighborhoods. It was a Black franchisee who opened a McDonald’s at Chicago’s famous Navy Pier, as well as at our premier convention site McCormick Place. The late Cirillo McSween, a civil rights leader who served as a pallbearer at Martin Luther King Jr.’s funeral, was a Black franchisee whose State Street franchise was at one time the number one restaurant in the country by sales.

I cofounded the Black Corporate Directors Conference in order to encourage corporate diversity and inclusion and to encourage African American directors to promote the civil rights agenda within their respective boardrooms. As our mission statement notes, “even though some boards have African American and minority directors, the companies themselves are still not living up to their diversity and inclusion commitments across every level of the company.”

I firmly believe that McDonald’s is helping to solve that challenge. I would not serve on its board of directors if I didn’t. McDonald’s leadership is showing no signs of taking its foot off the gas to embed economic justice even more deeply within the business.

I share McDonald’s CEO Chris Kempczinski’s belief that the company’s franchisee ranks should more closely reflect the diverse composition of America and the world. That process—dating back to the earliest days of the company—stands today as a very top priority.

Of course, there is more to do. As a Black American, I am all too aware there is always more to do. But McDonald’s, as it always has, is leading the charge. And I am confident that the current leadership’s commitment to driving progress will ensure McDonald’s continues to set the example for other companies to follow.

John W. Rogers Jr. is the founder, chairman of the board, and co-chief executive officer and chief investment officer of Ariel Investments. He has been a member of the McDonald’s board of directors since 2003.

財(cái)富中文網(wǎng)所刊載內(nèi)容之知識(shí)產(chǎn)權(quán)為財(cái)富媒體知識(shí)產(chǎn)權(quán)有限公司及/或相關(guān)權(quán)利人專屬所有或持有。未經(jīng)許可,禁止進(jìn)行轉(zhuǎn)載、摘編、復(fù)制及建立鏡像等任何使用。
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