當(dāng)新冠疫情襲來(lái)時(shí),留在原處不動(dòng)感覺(jué)像是一位企業(yè)家所能做出的最穩(wěn)妥的事情。但我最近反其道而行之,決定離開(kāi)我從職業(yè)生涯伊始就加入的一家經(jīng)紀(jì)公司——坦白講,這家公司不僅待遇好,而且還報(bào)銷包括房租在內(nèi)的所有費(fèi)用?,F(xiàn)在我準(zhǔn)備白手起家,創(chuàng)立自己的公司。
考慮到疫情帶來(lái)的種種不確定性,在這個(gè)時(shí)候雇傭新的團(tuán)隊(duì)成員、承擔(dān)日常開(kāi)銷,并租用辦公場(chǎng)所,似乎是一件風(fēng)險(xiǎn)很大的事情。我所在行業(yè)的其他領(lǐng)導(dǎo)者都在讓員工無(wú)薪休假或解雇員工,都在勒緊腰帶過(guò)日子,不會(huì)采取任何重大舉措,那么我是不是也應(yīng)該隨大流呢?我的直覺(jué)幾乎是在聲嘶力竭地告誡我,務(wù)必要按兵不動(dòng),一定要把創(chuàng)業(yè)計(jì)劃擱置起來(lái)。
但我到底在等什么呢?就創(chuàng)業(yè)這件事而言,人世間根本沒(méi)有絕對(duì)安全的神奇時(shí)刻。盡管內(nèi)心的恐懼可能會(huì)成為一道保護(hù)屏障(所謂的“戰(zhàn)或逃反應(yīng)”可以阻止你做出讓你喪命的選擇),但它也會(huì)阻礙你的事業(yè)更上一層樓。
如果你停滯不前,你就抓不住任何機(jī)會(huì),就不會(huì)磨練新的技能,就無(wú)法建立新的人脈網(wǎng)絡(luò),也就更談不上創(chuàng)新了。世界正與你擦身而過(guò),誰(shuí)知道你能否或者何時(shí)才能趕上?當(dāng)直覺(jué)阻礙你邁出大步的時(shí)候,嘗試著利用下面這些方法來(lái)推動(dòng)你闊步前行,收獲成功。
找到適合你的創(chuàng)業(yè)路徑
一頭扎進(jìn)湖里是很可怕的事情。有太多的未知因素。開(kāi)創(chuàng)一家新企業(yè)時(shí),沒(méi)必要非得采取一種狂奔的姿態(tài)。其實(shí)你完全可以逐步適應(yīng),穩(wěn)扎穩(wěn)打。
嘗試著用其他方式助推公司起飛。在起步階段,與其為你的設(shè)計(jì)公司簽一份長(zhǎng)期的辦公場(chǎng)所租約,不如讓員工虛擬辦公。為你的產(chǎn)品或服務(wù)尋找代言人,利用你的社交媒體廣泛宣傳,而不是花錢做廣告。有需要的話,可以讓實(shí)習(xí)生幫忙做做行政管理工作。
如果你的產(chǎn)品或服務(wù)沒(méi)有一炮而紅,那也無(wú)妨。重要的是,你忽略了內(nèi)心深處傳出的那個(gè)聲音:“留在陸地才是安全的!”相反,你開(kāi)始涉水。
不要即興發(fā)揮
一旦你入了水,你的任務(wù)就是浮在水面上。凡事都要做好規(guī)劃,胸有成竹地引領(lǐng)公司發(fā)展到下一個(gè)階段。創(chuàng)建一個(gè)規(guī)劃實(shí)施時(shí)間表,并將任務(wù)分解成可操作的步驟。
需要擴(kuò)大人際網(wǎng)絡(luò)的話,每天最好接觸五個(gè)潛在的聯(lián)絡(luò)人。如果你正在積極拓展客戶群,不妨策劃一些活動(dòng)來(lái)提高公司服務(wù)的知名度。
不要把大把時(shí)間和精力浪費(fèi)在四面出擊上。務(wù)必要慎重行事,這樣你才會(huì)越來(lái)越強(qiáng)大,才會(huì)做好大展宏圖的準(zhǔn)備。
發(fā)揮自己最大的優(yōu)勢(shì)
突然間,你意識(shí)到你已經(jīng)游到深水區(qū),周圍都是強(qiáng)壯的游泳高手,你不知道如何跟他們展開(kāi)競(jìng)爭(zhēng)。身處這個(gè)可怕的地方,你就必須得設(shè)法創(chuàng)新,這樣才能讓你的頭繼續(xù)浮出水面。
這時(shí)候,你必須最大限度地利用你的資源,把你的創(chuàng)造力發(fā)揮到極限。在強(qiáng)手林立的紐約房地產(chǎn)經(jīng)紀(jì)行業(yè),我不過(guò)是一朵漂浮在汪洋大海上的小浪花,隨時(shí)都面臨著沉沒(méi)的危險(xiǎn)——除非我不斷地挑戰(zhàn)自我。為了脫穎而出,我將自己的兩大優(yōu)勢(shì)(即房地產(chǎn)和媒體)融合在一起。現(xiàn)在,包括視覺(jué)藝術(shù)家、故事講述者、媒體專家和品牌戰(zhàn)略家在內(nèi),全體團(tuán)隊(duì)成員正攜手推動(dòng)我們的服務(wù)觸達(dá)全球買家和賣家。
要想真正壓制那些來(lái)自內(nèi)心深處的負(fù)面信息,就要審視一下如何利用你的最大優(yōu)勢(shì),讓自己成為那個(gè)能夠生存下來(lái)的強(qiáng)者。你擅長(zhǎng)解決問(wèn)題,牽線搭橋,還是精于設(shè)計(jì)?你如何利用這些特質(zhì)為公司增添一道獨(dú)有的特色?
遠(yuǎn)離水面聽(tīng)起來(lái)像是自我保護(hù),但其實(shí)是在自我破壞。這些直覺(jué)是為了讓你在當(dāng)下保持安全,但你的直覺(jué)并不關(guān)心你會(huì)錯(cuò)過(guò)的機(jī)會(huì),你本來(lái)有望達(dá)成的目標(biāo)或?qū)崿F(xiàn)的夢(mèng)想。是的,它不會(huì)為未來(lái)的你效勞。
所以,如果你想發(fā)現(xiàn)命運(yùn)為你安排的重大使命,你就需要停止聽(tīng)從你的直覺(jué),勇敢地向前跳躍一步。(財(cái)富中文網(wǎng))
本文作者Ryan Serhant是房地產(chǎn)經(jīng)紀(jì)公司SERHANT.創(chuàng)始人兼首席執(zhí)行官、精彩電視臺(tái)(Bravo)真人秀節(jié)目《百萬(wàn)豪宅經(jīng)紀(jì)人紐約篇》聯(lián)合主持人。著有《人生贏家的能量:如何稱霸職場(chǎng)、主宰生活,并賺取百萬(wàn)美元》(Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions)一書。
譯者:任文科
當(dāng)新冠疫情襲來(lái)時(shí),留在原處不動(dòng)感覺(jué)像是一位企業(yè)家所能做出的最穩(wěn)妥的事情。但我最近反其道而行之,決定離開(kāi)我從職業(yè)生涯伊始就加入的一家經(jīng)紀(jì)公司——坦白講,這家公司不僅待遇好,而且還報(bào)銷包括房租在內(nèi)的所有費(fèi)用?,F(xiàn)在我準(zhǔn)備白手起家,創(chuàng)立自己的公司。
考慮到疫情帶來(lái)的種種不確定性,在這個(gè)時(shí)候雇傭新的團(tuán)隊(duì)成員、承擔(dān)日常開(kāi)銷,并租用辦公場(chǎng)所,似乎是一件風(fēng)險(xiǎn)很大的事情。我所在行業(yè)的其他領(lǐng)導(dǎo)者都在讓員工無(wú)薪休假或解雇員工,都在勒緊腰帶過(guò)日子,不會(huì)采取任何重大舉措,那么我是不是也應(yīng)該隨大流呢?我的直覺(jué)幾乎是在聲嘶力竭地告誡我,務(wù)必要按兵不動(dòng),一定要把創(chuàng)業(yè)計(jì)劃擱置起來(lái)。
但我到底在等什么呢?就創(chuàng)業(yè)這件事而言,人世間根本沒(méi)有絕對(duì)安全的神奇時(shí)刻。盡管內(nèi)心的恐懼可能會(huì)成為一道保護(hù)屏障(所謂的“戰(zhàn)或逃反應(yīng)”可以阻止你做出讓你喪命的選擇),但它也會(huì)阻礙你的事業(yè)更上一層樓。
如果你停滯不前,你就抓不住任何機(jī)會(huì),就不會(huì)磨練新的技能,就無(wú)法建立新的人脈網(wǎng)絡(luò),也就更談不上創(chuàng)新了。世界正與你擦身而過(guò),誰(shuí)知道你能否或者何時(shí)才能趕上?當(dāng)直覺(jué)阻礙你邁出大步的時(shí)候,嘗試著利用下面這些方法來(lái)推動(dòng)你闊步前行,收獲成功。
找到適合你的創(chuàng)業(yè)路徑
一頭扎進(jìn)湖里是很可怕的事情。有太多的未知因素。開(kāi)創(chuàng)一家新企業(yè)時(shí),沒(méi)必要非得采取一種狂奔的姿態(tài)。其實(shí)你完全可以逐步適應(yīng),穩(wěn)扎穩(wěn)打。
嘗試著用其他方式助推公司起飛。在起步階段,與其為你的設(shè)計(jì)公司簽一份長(zhǎng)期的辦公場(chǎng)所租約,不如讓員工虛擬辦公。為你的產(chǎn)品或服務(wù)尋找代言人,利用你的社交媒體廣泛宣傳,而不是花錢做廣告。有需要的話,可以讓實(shí)習(xí)生幫忙做做行政管理工作。
如果你的產(chǎn)品或服務(wù)沒(méi)有一炮而紅,那也無(wú)妨。重要的是,你忽略了內(nèi)心深處傳出的那個(gè)聲音:“留在陸地才是安全的!”相反,你開(kāi)始涉水。
不要即興發(fā)揮
一旦你入了水,你的任務(wù)就是浮在水面上。凡事都要做好規(guī)劃,胸有成竹地引領(lǐng)公司發(fā)展到下一個(gè)階段。創(chuàng)建一個(gè)規(guī)劃實(shí)施時(shí)間表,并將任務(wù)分解成可操作的步驟。
需要擴(kuò)大人際網(wǎng)絡(luò)的話,每天最好接觸五個(gè)潛在的聯(lián)絡(luò)人。如果你正在積極拓展客戶群,不妨策劃一些活動(dòng)來(lái)提高公司服務(wù)的知名度。
不要把大把時(shí)間和精力浪費(fèi)在四面出擊上。務(wù)必要慎重行事,這樣你才會(huì)越來(lái)越強(qiáng)大,才會(huì)做好大展宏圖的準(zhǔn)備。
發(fā)揮自己最大的優(yōu)勢(shì)
突然間,你意識(shí)到你已經(jīng)游到深水區(qū),周圍都是強(qiáng)壯的游泳高手,你不知道如何跟他們展開(kāi)競(jìng)爭(zhēng)。身處這個(gè)可怕的地方,你就必須得設(shè)法創(chuàng)新,這樣才能讓你的頭繼續(xù)浮出水面。
這時(shí)候,你必須最大限度地利用你的資源,把你的創(chuàng)造力發(fā)揮到極限。在強(qiáng)手林立的紐約房地產(chǎn)經(jīng)紀(jì)行業(yè),我不過(guò)是一朵漂浮在汪洋大海上的小浪花,隨時(shí)都面臨著沉沒(méi)的危險(xiǎn)——除非我不斷地挑戰(zhàn)自我。為了脫穎而出,我將自己的兩大優(yōu)勢(shì)(即房地產(chǎn)和媒體)融合在一起?,F(xiàn)在,包括視覺(jué)藝術(shù)家、故事講述者、媒體專家和品牌戰(zhàn)略家在內(nèi),全體團(tuán)隊(duì)成員正攜手推動(dòng)我們的服務(wù)觸達(dá)全球買家和賣家。
要想真正壓制那些來(lái)自內(nèi)心深處的負(fù)面信息,就要審視一下如何利用你的最大優(yōu)勢(shì),讓自己成為那個(gè)能夠生存下來(lái)的強(qiáng)者。你擅長(zhǎng)解決問(wèn)題,牽線搭橋,還是精于設(shè)計(jì)?你如何利用這些特質(zhì)為公司增添一道獨(dú)有的特色?
遠(yuǎn)離水面聽(tīng)起來(lái)像是自我保護(hù),但其實(shí)是在自我破壞。這些直覺(jué)是為了讓你在當(dāng)下保持安全,但你的直覺(jué)并不關(guān)心你會(huì)錯(cuò)過(guò)的機(jī)會(huì),你本來(lái)有望達(dá)成的目標(biāo)或?qū)崿F(xiàn)的夢(mèng)想。是的,它不會(huì)為未來(lái)的你效勞。
所以,如果你想發(fā)現(xiàn)命運(yùn)為你安排的重大使命,你就需要停止聽(tīng)從你的直覺(jué),勇敢地向前跳躍一步。(財(cái)富中文網(wǎng))
本文作者Ryan Serhant是房地產(chǎn)經(jīng)紀(jì)公司SERHANT.創(chuàng)始人兼首席執(zhí)行官、精彩電視臺(tái)(Bravo)真人秀節(jié)目《百萬(wàn)豪宅經(jīng)紀(jì)人紐約篇》聯(lián)合主持人。著有《人生贏家的能量:如何稱霸職場(chǎng)、主宰生活,并賺取百萬(wàn)美元》(Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions)一書。
譯者:任文科
When the pandemic hit, it felt like the safest thing an entrepreneur could do was stay put. I had recently made the decision to leave the brokerage company I had been with since the beginning of my career, where all expenses from rent to payroll were covered, and start my own business from scratch.
With all of the uncertainty, hiring new team members, taking on overhead, and renting office space seemed like a huge risk. Other leaders in my field were furloughing or firing employees, tightening their belts, and not making any big moves, so shouldn’t I do the same? My gut was practically shouting at me to hold still and put my plans for my new business on hold.
But what exactly was I waiting for? There is no magical moment when any business venture is perfectly safe. While the fear in your gut can be a source of protection (the fight-or-flight response can stop you from making choices that get you killed) it can also put you at risk by holding you back.
If you freeze in your tracks, you’re not seizing any opportunities, honing new skills, making new contacts, or innovating. The world is passing you by, and who knows if or when you’ll be able to catch up? When a gut feeling is stopping you from taking big steps, consider the following to push yourself forward and achieve success:
Find your own way in
Diving headfirst into a lake is terrifying. There are too many unknowns. When jumping into a new venture, understand it’s not necessary to take a wild running jump. Instead, you can ease yourself in.
Examine alternative ways to get your company venture off the ground. Instead of signing a long lease on an office space for your design company, start out by working virtually. Find advocates for your product or service and feature them in your social media rather than spending money on an advertising budget. Lean on interns for administrative help if you need to.
It doesn’t matter if you don’t immediately make a huge splash; what’s important is that you’re ignoring the voice that says, “Stay on land where it’s safe!” Instead, you’re getting your feet wet.
Don’t wing it
Once you’re in the water, your job is to stay afloat. Plan what needs to happen to take your company to the next level, create a timeframe for implementation, and break the tasks into actionable steps.
If you need to increase your network, commit to reaching out to five potential contacts a day. If you’re actively growing your client base, plan events to increase awareness of your services.
Don’t waste time and energy by flailing around. Be deliberate about your actions so that you’re growing stronger and ready to come out of the gate swinging.
Utilize your greatest strengths
Suddenly you realize you’ve swam out to the deep end. You’re surrounded by strong swimmers now, and you don’t know how you’re going to compete. It’s from this admittedly scary place that you must come up with innovative ways to keep your head above water.
This is when you must maximize your resources and push the envelope on creativity. I am one realtor bobbing along in a sea of real estate brokers in New York City, and I’m in danger of sinking unless I continually challenge myself. To stand out from the crowd, I merged my two biggest strengths: real estate and media. Now my team includes visual artists, storytellers, media mavens, and brand strategists to maximize our reach to buyers and sellers all over the world.
To truly squash those negative messages coming from your own gut, examine how your greatest strengths can put you in a stronger position to survive. Are you a problem solver, a connector, or a design genius? How can you use those qualities to add a special twist to your company?
Staying out of the water might sound like self-preservation, but it is actually self-sabotage. Gut instinct is for staying safe in right now, but your gut doesn’t care about the opportunities you’ll miss, the goals you’ll never crush, or the dreams you won’t see come to fruition. Your gut doesn’t work for the future you.
So, if you want to discover the big things life has in store for you, you need to stop listening to your gut and jump forward instead.
Ryan Serhant is the CEO and founder of SERHANT., a costar on Bravo's Million Dollar Listing New York, and the author of Big Money Energy: How to Rule at Work, Dominate at Life, and Make Millions.