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失敗是成功之母,但大多數(shù)創(chuàng)業(yè)者經(jīng)不起一次失敗

LUV TULSIDAS
2024-06-06

創(chuàng)業(yè)者被鼓勵快速經(jīng)歷失敗,然后調(diào)整方向,甚至要慶祝失敗。但這種心態(tài)存在缺點。

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當(dāng)今社會,“快速失敗”的思維無處不在。自2008年的最近一次大金融危機以來,快速失敗,經(jīng)常失敗和經(jīng)常調(diào)整方向,一直是商界非常流行的口號。其主要目的是盡量減少失敗帶來的心理和經(jīng)濟影響。不斷嘗試快速失敗,不斷調(diào)整,直到不再失敗。希望在所有失敗耗盡資源和精力之前,我們已經(jīng)獲得了足夠的動力。期待快速失敗和經(jīng)常失敗的心態(tài),為什么依舊是當(dāng)今世界事實上的成功法則?

對于那些財力雄厚的幸運者來說,以失敗為目的大膽行動也許是一種有趣的冒險。但我們大多數(shù)人都經(jīng)不起一次失敗,更不用說經(jīng)常失敗了。我們即使冒險經(jīng)歷了失敗,也沒有機會和經(jīng)濟實力東山再起,直到成功為止。

自我感覺良好的失敗策略

正如我許多在全球一些最大的公司擔(dān)任高層領(lǐng)導(dǎo)的朋友經(jīng)常說的那樣:“不要說快速失敗了,當(dāng)我面臨危機時,失敗根本就不是一個選擇?!北M管如此,他們的咨詢委員會中的頂級管理咨詢師卻堅持認(rèn)為,在這個新世界里,創(chuàng)新和成功的唯一途徑就是慶祝失敗,讓快速失敗成為一個理想的目標(biāo)。

當(dāng)你作為領(lǐng)導(dǎo)者的聲譽和依賴你的人們的生計受到威脅時,失敗都不應(yīng)該是我們期待的結(jié)果,無論失敗來得有多快、有多頻繁。對于在成長過程中經(jīng)常經(jīng)歷失敗但并非有意體驗失敗的人而言,在經(jīng)歷過成功和穩(wěn)定之后,有意地快速失敗和經(jīng)常失敗并不像人們所說的那么酷。

那么,為什么當(dāng)今世界上有那么多聰明人在開始追求自己的使命時,以快速失敗為目標(biāo)?

我們都害怕失去、痛苦和尷尬。人類不喜歡體驗這種感覺。諷刺的是,這些正是與失敗相關(guān)的感受。遠離失敗痛苦的一種方法,是避免采取極有可能導(dǎo)致負(fù)面結(jié)果的行動。然而,領(lǐng)導(dǎo)者必須推動組織走向未來。從本質(zhì)上講,未來總是未知的,并且風(fēng)險重重。因此,領(lǐng)導(dǎo)者別無選擇,只能冒險。作為解決這一問題的捷徑,領(lǐng)導(dǎo)者被教導(dǎo)要讓自己相信失敗是件好事。通過將失敗設(shè)定為目標(biāo),他們保護了自己,使自己不會感受到不可避免的失敗所帶來的所有痛苦。

有些人則更進一步,選擇慶祝失敗。這種觀念在商界已經(jīng)存在了十多年,它能讓人們感覺良好,因此非常流行。

失敗會帶來痛苦,要總結(jié)失敗的教訓(xùn)

多年來,在我的個人生活和職業(yè)生涯中,我在數(shù)十個關(guān)鍵項目中都使用過“快速失敗”方法。我曾經(jīng)非常虔誠地相信它。最后,我得出的結(jié)論是,這不是一種有效的方法,因為它會給你一種虛假的進步感,而且從長遠來看,你可能會在不知不覺中付出巨大的代價。就像酒精和毒品會麻痹人們的痛苦一樣,慶祝失敗也會掩蓋真正的問題。我認(rèn)為這是一個巨大的錯誤,也是當(dāng)今許多社會問題的根源,因為當(dāng)你帶著失敗的預(yù)期開始做某件事時,你的第一直覺就是把遇到的障礙作為失敗,過快地放棄或迅速轉(zhuǎn)向下一個想法。結(jié)果,你就無法走得更遠,無法體驗到突破。

別誤會。我并不是說失敗不重要。我強調(diào)的是,我們不應(yīng)該抱著對失敗的期待開始任何一段旅程。從失敗中深刻學(xué)習(xí)、快速學(xué)習(xí),從而讓自己變得更優(yōu)秀,這一點極其重要。

失敗是痛苦的,但如果你不從失敗中學(xué)習(xí)和進步,就會更痛苦。

我們絕對不應(yīng)該慶祝失敗,因為如果將積極的情緒與失敗聯(lián)系在一起,我們就不會從失敗中吸取教訓(xùn)。我們應(yīng)該以成功為目標(biāo)進行規(guī)劃,但如果遭遇失敗,我們應(yīng)該花時間感受它所帶來的痛苦,并進行反思。我們需要體驗失敗帶來的精神痛苦,然后問問自己,我們能從中學(xué)到什么。我們在哪些方面本可以做得更好,才能避免重蹈覆轍?

體驗失敗的痛苦非常重要。從失敗中吸取深刻的教訓(xùn),才能讓你的人生更上一層樓。它會讓你變得更強大、更明智、更迅速。(財富中文網(wǎng))

本文摘自《快速失???更快成功的10 大秘訣{正確的創(chuàng)新}》(Failing Fast?: The 10 Secrets to Succeed Faster {Innovation Done Right}),作者拉夫·圖爾斯達斯。經(jīng)南卡羅來納州查爾斯頓福布斯圖書出版社(Forbes Books)許可使用。

譯者:劉進龍

審校:汪皓

當(dāng)今社會,“快速失敗”的思維無處不在。自2008年的最近一次大金融危機以來,快速失敗,經(jīng)常失敗和經(jīng)常調(diào)整方向,一直是商界非常流行的口號。其主要目的是盡量減少失敗帶來的心理和經(jīng)濟影響。不斷嘗試快速失敗,不斷調(diào)整,直到不再失敗。希望在所有失敗耗盡資源和精力之前,我們已經(jīng)獲得了足夠的動力。期待快速失敗和經(jīng)常失敗的心態(tài),為什么依舊是當(dāng)今世界事實上的成功法則?

對于那些財力雄厚的幸運者來說,以失敗為目的大膽行動也許是一種有趣的冒險。但我們大多數(shù)人都經(jīng)不起一次失敗,更不用說經(jīng)常失敗了。我們即使冒險經(jīng)歷了失敗,也沒有機會和經(jīng)濟實力東山再起,直到成功為止。

自我感覺良好的失敗策略

正如我許多在全球一些最大的公司擔(dān)任高層領(lǐng)導(dǎo)的朋友經(jīng)常說的那樣:“不要說快速失敗了,當(dāng)我面臨危機時,失敗根本就不是一個選擇?!北M管如此,他們的咨詢委員會中的頂級管理咨詢師卻堅持認(rèn)為,在這個新世界里,創(chuàng)新和成功的唯一途徑就是慶祝失敗,讓快速失敗成為一個理想的目標(biāo)。

當(dāng)你作為領(lǐng)導(dǎo)者的聲譽和依賴你的人們的生計受到威脅時,失敗都不應(yīng)該是我們期待的結(jié)果,無論失敗來得有多快、有多頻繁。對于在成長過程中經(jīng)常經(jīng)歷失敗但并非有意體驗失敗的人而言,在經(jīng)歷過成功和穩(wěn)定之后,有意地快速失敗和經(jīng)常失敗并不像人們所說的那么酷。

那么,為什么當(dāng)今世界上有那么多聰明人在開始追求自己的使命時,以快速失敗為目標(biāo)?

我們都害怕失去、痛苦和尷尬。人類不喜歡體驗這種感覺。諷刺的是,這些正是與失敗相關(guān)的感受。遠離失敗痛苦的一種方法,是避免采取極有可能導(dǎo)致負(fù)面結(jié)果的行動。然而,領(lǐng)導(dǎo)者必須推動組織走向未來。從本質(zhì)上講,未來總是未知的,并且風(fēng)險重重。因此,領(lǐng)導(dǎo)者別無選擇,只能冒險。作為解決這一問題的捷徑,領(lǐng)導(dǎo)者被教導(dǎo)要讓自己相信失敗是件好事。通過將失敗設(shè)定為目標(biāo),他們保護了自己,使自己不會感受到不可避免的失敗所帶來的所有痛苦。

有些人則更進一步,選擇慶祝失敗。這種觀念在商界已經(jīng)存在了十多年,它能讓人們感覺良好,因此非常流行。

失敗會帶來痛苦,要總結(jié)失敗的教訓(xùn)

多年來,在我的個人生活和職業(yè)生涯中,我在數(shù)十個關(guān)鍵項目中都使用過“快速失敗”方法。我曾經(jīng)非常虔誠地相信它。最后,我得出的結(jié)論是,這不是一種有效的方法,因為它會給你一種虛假的進步感,而且從長遠來看,你可能會在不知不覺中付出巨大的代價。就像酒精和毒品會麻痹人們的痛苦一樣,慶祝失敗也會掩蓋真正的問題。我認(rèn)為這是一個巨大的錯誤,也是當(dāng)今許多社會問題的根源,因為當(dāng)你帶著失敗的預(yù)期開始做某件事時,你的第一直覺就是把遇到的障礙作為失敗,過快地放棄或迅速轉(zhuǎn)向下一個想法。結(jié)果,你就無法走得更遠,無法體驗到突破。

別誤會。我并不是說失敗不重要。我強調(diào)的是,我們不應(yīng)該抱著對失敗的期待開始任何一段旅程。從失敗中深刻學(xué)習(xí)、快速學(xué)習(xí),從而讓自己變得更優(yōu)秀,這一點極其重要。

失敗是痛苦的,但如果你不從失敗中學(xué)習(xí)和進步,就會更痛苦。

我們絕對不應(yīng)該慶祝失敗,因為如果將積極的情緒與失敗聯(lián)系在一起,我們就不會從失敗中吸取教訓(xùn)。我們應(yīng)該以成功為目標(biāo)進行規(guī)劃,但如果遭遇失敗,我們應(yīng)該花時間感受它所帶來的痛苦,并進行反思。我們需要體驗失敗帶來的精神痛苦,然后問問自己,我們能從中學(xué)到什么。我們在哪些方面本可以做得更好,才能避免重蹈覆轍?

體驗失敗的痛苦非常重要。從失敗中吸取深刻的教訓(xùn),才能讓你的人生更上一層樓。它會讓你變得更強大、更明智、更迅速。(財富中文網(wǎng))

本文摘自《快速失?。扛斐晒Φ?0 大秘訣{正確的創(chuàng)新}》(Failing Fast?: The 10 Secrets to Succeed Faster {Innovation Done Right}),作者拉夫·圖爾斯達斯。經(jīng)南卡羅來納州查爾斯頓福布斯圖書出版社(Forbes Books)許可使用。

譯者:劉進龍

審校:汪皓

The fail-fast mindset is everywhere in our society today. Fail fast, fail often, and pivot often has been a very popular mantra in the business world since the last great financial crisis in 2008. Its primary purpose was to minimize the psychological and economic impact of losing. Keep on trying to fail rapidly and keep on pivoting until failure does not happen anymore. Hopefully, we will have gained enough momentum before running out of resources and energy from all the failures. How is a mindset that looks forward to failing fast and failing often still the de facto success formula in the world today?

Maybe for someone who is privileged with plenty of financial resources, it might be a fun adventure to take bold actions with the intention to fail. Most of us cannot afford to fail once, let alone failing often. In the event that we take a chance and fail, we will not have the luxury and the financial capability to pivot and start again and again until we find success.

Feel-good failure strategy

As many of my friends in top leadership roles in some of the biggest companies in the world often say, “Let alone failing fast, failure just wasn’t an option when I was faced with this crisis.” In spite of this, the premier management consultants on their advisory board keep insisting that the only way to innovate and succeed in this new world is to celebrate failure and make failing fast a desirable goal.

When your reputation as a leader and the livelihoods of the people who depend on you are at stake, failure cannot be the outcome we should be looking forward to, regardless of how fast and often it is. For those of us who grew up failing often without intending to fail, we know that it isn’t so cool to fail fast and fail often intentionally now that we have tasted some success and stability.

So, why are so many smart people in the world today trying to start their mission with the goal of failing fast?

We are all afraid of losses, pain, and embarrassment. Human beings do not like to experience such feelings. Ironically, these are exactly the same feelings associated with failure. One way of keeping away from the pain of failure is to avoid taking actions that have a high risk of leading to negative outcomes. However, leaders have to drive their organizations into the future. The future is always unknown and risky by nature. Therefore, leaders have no choice but to take risks. As a shortcut solution to this, leaders have been taught to hack their minds to believe that failing is a good thing. By setting failure as a goal, they are protecting themselves from feeling all the pain that comes after the inevitable failures.

Some take it to the next level and actually celebrate failure. This has been going on in the business world for over a decade now, and it is such a feel-good strategy that it has become extremely popular.

Failure hurts—more so if you don’t learn from it

I have used the fail-fast methodology for many years in my personal and professional lives on dozens of critical projects. I used to believe in it very religiously. In the end, I concluded that it’s not an effective approach because it gives you a false sense of progress and can be very costly in the long run without you realizing it. Just like alcohol and drugs numb people’s pains, celebrating failure suppresses the real problem. I believe that this is a big mistake, and it’s the root cause of many problems in society today because when you start a journey with the expectation to fail, your first instinct is to accept roadblocks as failures and give up too fast or pivot rapidly to your next idea. As a result, you won’t go as far as needed to experience your breakthroughs.

Don’t get me wrong. I am not saying that failure is not important. What I am emphasizing is that we should not be looking forward to failure when starting any journey. It is extremely important to learn profoundly and learn fast from your failure so that you can grow to the next and better version of yourself.

Failing is painful, but it’s even more painful when you don’t learn and evolve from it.

We should definitely not be celebrating failure because by associating a positive feeling to it, we will not learn from it. We should be aiming and planning everything so that we succeed, but if and when failure comes, we should take the time to feel the pain and let it sink in. We need to experience the emotional pain of failure and then ask ourselves what we can learn from this. What could we have done better so that we know better for next time?

It is important to experience the pain of your failures. Learn deeply from them to earn your breakthroughs to the next level. It will make you stronger and wiser, faster.

From the book Failing Fast?: The 10 Secrets to Succeed Faster {Innovation Done Right} by Luv Tulsidas. Copyright ? 2024 by Luv Tulsidas. Used with permission of Forbes Books, Charleston, South Carolina.

財富中文網(wǎng)所刊載內(nèi)容之知識產(chǎn)權(quán)為財富媒體知識產(chǎn)權(quán)有限公司及/或相關(guān)權(quán)利人專屬所有或持有。未經(jīng)許可,禁止進行轉(zhuǎn)載、摘編、復(fù)制及建立鏡像等任何使用。
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