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未來高管7大新貴

未來高管7大新貴

Colleen Leahey 2011年06月28日
公司最高管理層急需新鮮血液。隨著技術(shù)的進(jìn)步,監(jiān)管法規(guī)的變化,以及文化規(guī)范的演變,傳統(tǒng)的高層職位在應(yīng)對(duì)新挑戰(zhàn)時(shí)顯得力不從心。

????高管獵頭公司光輝國(guó)際(Korn/Ferry International)副總裁丹尼斯?凱利認(rèn)為,在未來三到五年內(nèi),將會(huì)有新的高管職位出現(xiàn)。他表示,公司正面臨“嚴(yán)峻的挑戰(zhàn)”,“在某些情況下,甚至是史無前例的挑戰(zhàn)”。

????約翰?伍德也贊同這種觀點(diǎn)。他是另外一家高管獵頭公司海德思哲(Heidrick & Struggles)的副總裁兼全球執(zhí)行股東,負(fù)責(zé)CEO與董事會(huì)業(yè)務(wù)。他表示:“[一些公司]得出的結(jié)論是,這些[新]領(lǐng)域的工作內(nèi)容證明了創(chuàng)建新職位的合理性;這顛覆了專業(yè)人才應(yīng)該由通才來管理的傳統(tǒng)?!?/p>

????有鑒于這一轉(zhuǎn)變,《財(cái)富》(Fortune)雜志采訪了凱利和伍德,并總結(jié)出七個(gè)新高管職位,這些職位將會(huì)使未來的公司管理層更加完善。目前看來,這些職位能否最終出現(xiàn)尚不確定。但凱利表示,盡管“新管理層結(jié)構(gòu)的變革尚未開始,但也為時(shí)不遠(yuǎn)了。”

首席創(chuàng)新官

????公司需要不斷創(chuàng)新。如果沒有新點(diǎn)子、新產(chǎn)品和新服務(wù),它們便無法生存。而隨著互聯(lián)網(wǎng)的發(fā)展和社交媒體的興起,如何吸引客戶,成為它們面臨的新挑戰(zhàn)。

????《財(cái)富》500強(qiáng)(Fortune 500)公司中,至少有五家意識(shí)到這種需求,并因此設(shè)立了一個(gè)新的高管職位——首席創(chuàng)新官,以應(yīng)對(duì)全新的挑戰(zhàn)。比如近期,百事可樂公司(PepsiCo)的CIO米克爾?達(dá)勒姆創(chuàng)建了一個(gè)“社交網(wǎng)絡(luò)自動(dòng)售貨機(jī)系統(tǒng)”(Social Vending System)。利用這一系統(tǒng),顧客只需摁一下按鍵,就能為朋友購(gòu)買一瓶汽水,不論他們身處世界的何方。

????隨著技術(shù)的發(fā)展,客戶與公司之間的壁壘被逐漸打破。如何將這些壁壘保持在較低水平,同時(shí)又能將客戶的興趣保持在較高水平呢?首席創(chuàng)新官是解決這一命題的關(guān)鍵角色。

首席云計(jì)算官

????云計(jì)算技術(shù)又稱“空中硬盤”,它將使我們的工作和生活發(fā)生重大的轉(zhuǎn)變。數(shù)據(jù)將不再存儲(chǔ)在個(gè)人計(jì)算機(jī)中,而是存儲(chǔ)在外部服務(wù)器內(nèi),需要時(shí)可以隨時(shí)調(diào)用。

????凱利認(rèn)為,未來幾年內(nèi),公司將產(chǎn)生一個(gè)新的職位——首席云計(jì)算官。由于更多的重要數(shù)據(jù)和個(gè)人信息將在云中存儲(chǔ)和共享,必須要有人對(duì)這些數(shù)據(jù)進(jìn)行管理、監(jiān)控和保護(hù)。

????凱利表示,CCO的部分職責(zé)將與首席信息官的職責(zé)重復(fù),但是云計(jì)算技術(shù)的發(fā)展勢(shì)不可擋,為了保證信息的安全,公司必須增設(shè)這一管理層職位。

首席風(fēng)險(xiǎn)官

????2008年金融危機(jī)期間,為了應(yīng)對(duì)困境,許多金融公司費(fèi)盡了心思。他們通過尋求外部顧問的協(xié)助,才逐漸穩(wěn)定了局面。此后,許多公司都意識(shí)到,他們需要一位首席風(fēng)險(xiǎn)官。

????凱利表示:“在《財(cái)富》500強(qiáng)公司中,約有10%的公司設(shè)有首席風(fēng)險(xiǎn)官一職,在不到十年的時(shí)間內(nèi),這一比例已翻了一番?!蓖ㄟ^設(shè)立首席風(fēng)險(xiǎn)官,在公司需要制定決策時(shí),由CRO對(duì)風(fēng)險(xiǎn)進(jìn)行分析,確定決策是否可取,而不是由其他高管用押寶的方式來決定。CRO還需協(xié)助管理風(fēng)險(xiǎn)問題造成的影響,并確保公司的決策符合更加嚴(yán)格的新規(guī)定。

????由于首席風(fēng)險(xiǎn)官直接向CEO匯報(bào),因此,他們對(duì)公司的決策過程有著非常大的影響力。凱利表示,之前CRO通常對(duì)首席財(cái)務(wù)官(CFO)負(fù)責(zé)。但隨著經(jīng)濟(jì)衰退的狀況日漸惡化,CRO被賦予了更多權(quán)力,甚至在最高管理層中比CFO更受重視。

首席隱私官

????從健康報(bào)告到財(cái)務(wù)記錄,包括員工與雇主的隱私,都將由公司的首席隱私官負(fù)責(zé)提供保護(hù)。

????這一職位的職責(zé)是,確保公司遵守美國(guó)聯(lián)邦隱私法和相關(guān)規(guī)定,同時(shí)最大程度地保護(hù)員工的隱私權(quán)。員工還可以咨詢首席隱私官,了解公司與個(gè)人信息相關(guān)的個(gè)人隱私規(guī)定。

????部分《財(cái)富》500強(qiáng)公司,比如IBM和寶潔公司(Proctor & Gamble),已經(jīng)意識(shí)到,公司需要一位“秘密守護(hù)者”,于是便設(shè)立了首席隱私官職位。目前,隱私泄密狀況日益嚴(yán)重,且數(shù)據(jù)盜竊的手法日益高明,越來越多的公司都將設(shè)立這一職位。

首席社交媒體官

????從人際關(guān)系網(wǎng)(LinkedIn)、Twitter到Facebook,社交媒體對(duì)公司品牌的重要性超出了所有人的想象。約翰?伍德認(rèn)為,在未來三到五年,甚至更短時(shí)間內(nèi),首席社交媒體官將成為許多公司不可或缺的職位。

????CSMO不僅要為社交媒體網(wǎng)站提供內(nèi)容,還要對(duì)員工進(jìn)行培訓(xùn),學(xué)習(xí)如何利用這些平臺(tái)。為避免員工將專用數(shù)據(jù)發(fā)布到個(gè)人的Twitter或Facebook主頁(yè)上,保證公司品牌形象完好無損,CSMO需要對(duì)員工進(jìn)行培訓(xùn),幫助他們區(qū)分哪些內(nèi)容適合公開,哪些則不然。

首席人才官

????多年以來,人力資源顧問一直在大力宣揚(yáng)內(nèi)部招聘的理念。目前,許多人力資源主管開始意識(shí)到,他們可以從公司內(nèi)部挖掘人才,接任高層管理職位,而不是從公司外部招聘。

????伍德認(rèn)為,一旦公司注意到這一點(diǎn),首席人才官將成為未來公司管理層的重要成員。CTO將從公司內(nèi)部挖掘技術(shù)嫻熟的員工,作為高管職位的優(yōu)秀候選人。之后,CTO還將長(zhǎng)期提攜這些候選人,幫助他們打磨技能,不斷進(jìn)步,使他們最終能夠步入公司的高層。

首席認(rèn)知官

????2008年金融危機(jī)期間,美國(guó)公司在媒體宣傳方面受到重創(chuàng),迫使許多公司重新評(píng)估和塑造它們?cè)诠娦哪恐械男蜗蟆?/p>

????這一新的戰(zhàn)略重點(diǎn)使首席認(rèn)知官的出現(xiàn)成為必然。CPO并不是一個(gè)被動(dòng)的職位,而是要主動(dòng)配合CEO,在做出決策之前,對(duì)決策進(jìn)行評(píng)估,確定它們對(duì)公司聲譽(yù)可能造成的影響。

????從根本上來說,CPO是公司形象的旗手,他要確保公司的形象與客戶的價(jià)值觀保持一致。

????翻譯 劉進(jìn)龍

????The C-Suite is in bad need of a facelift. As technology advances, regulations change, and cultural norms shift, traditional, high-level positions are showing their wrinkles.

????Dennis Carey, vice chairman of executive search firm Korn/Ferry International, believes several new C-Suite titles will be created in the next three to five years. Companies are facing "an onslaught of challenges," he says, "which in some cases have no historical precedent."

????John Wood, vice chairman and global managing partner of the CEO and board practice at Heidrick & Struggles, another executive search firm, agrees. "[Some companies] have come to the conclusion that the content of these [new] areas justifies the creation of new titles, eclipsing the tried and true notion that specialists should be reporting to the generalists."

????In light of this transformation, Fortune talked to Carey and Wood and created a list of the seven executives that will round out the new C-Suite. It remains to be seen if these new titles will stick or see the light of day. Regardless, the "transformation to a new C-Suite structure is not here yet," says Carey. "But it is coming."

Chief Innovation Officer

????Companies have always needed innovation. They cannot thrive without new ideas, new products, and new services. But with the rise of the Internet and the emergence of social media, they are now faced with a new breed of challenges on how to engage their customers.

????At least five firms in the Fortune 500 saw these needs and created a new executive role -- chief innovation officer -- to find solutions for those new challenges. A recent example: PepsiCo's CIO, Mikel Durham, created a "Social Vending System." With the push of a button, customers can buy a soda for a friend who lives across the world.

????As technology expands and barriers between customers and companies crumble, chief innovation officers will be the keys to keeping those barriers down and customer interest high.

Chief Cloud Officer

????Cloud computing, aka the "hard drive in the sky," is going to cause yet another major shift in the way we work and live. Data will no longer live on individual desktops or laptops; it will be stored on an outside server waiting to be called up on demand.

????In the next few years, Carey sees companies creating the new position of chief cloud officer. As more important and private data is stored and shared in the cloud, it will need to be managed, monitored, and protected.

????Some CCO responsibilities will overlap with those of a chief information officer, Carey says, but the inevitable growth of the cloud will create the additional need for this executive at any company that wants to keep its information safe.

Chief Risk Officer

????In the crisis of 2008, many financial companies struggled to cope with the messes they faced. Looking to outside consultants for help, they slowly got back on their feet, and many realized the need for a chief risk officer.

????"Ten percent of Fortune 500 companies now have a chief risk officer, double from what it was less than a decade ago," says Carey. Rather than allowing executives to gamble when making business decisions, a CRO analyzes the risks and determines if the moves are advisable. CROs also help manage the consequences of a risk gone awry, as well as ensure that business decisions adhere to new and stricter regulations.

????Reporting directly to the CEO, the chief risk officer has great clout in the decision-making process of the company. According to Carey, CROs used to report to CFOs. But as the economic downdraft worsened, they were given more power, giving the title even more value within the C-Suite.

Chief Privacy Officer

????From health records to financial records, the private data of a company is guarded by a chief privacy officer. Both employees and employers are protected by this executive.

????The position has the responsibility of making sure a firm adheres to federal privacy laws and regulations, while maximizing the privacy rights of employees. Workers can also turn to a CPO to learn about their company's personal privacy laws concerning their data.

????A number of Fortune 500 companies -- such as IBM and Proctor & Gamble -- have realized the need for a gatekeeper and have created CPO positions. As privacy breaches grow and thieves become more clever in breaching personal and business data, many more companies are following suit.

Chief Social Media Officer

????LinkedIn, Twitter, Facebook: Social media has become more important to a company's brand than anyone could have imagined. John Wood believes a chief social media officer will be essential to many companies in the next three to five years -- if not sooner.

????A CSMO would not only produce content for social media sites, but he or she would also train employees on how to use the platforms. In order to keep a company's brand intact and private data from being tweeted or posted to an employee's Facebook page, the CSMO would also educate workers on what is and is not appropriate to share.

Chief Talent Officer

????Human resources consultants have been chanting the same mantra for years: Hire from within. Instead of looking outside a company for successors to high-ranking positions, many heads of human resources are now realizing they can mine for top talent from their own ranks.

????With that new focus, Wood believes a Chief Talent Officer will become a staple of the future C-Suite. CTOs look within a company for skilled workers who are great candidates to succeed in top positions. A CTO then helps employees fine-tune their skills over time, grooming them for success so they can rise to the top.

Chief Perception Officer

????During the financial crisis of 2008, corporate America took a beating in the media, forcing many companies to reevaluate and reshape the way the public saw them.

????A new focus on strategy has created the need for a chief perception officer. It is not a reactive role, but a proactive one, in which the CPO works with the CEO to assess decisions before they're made, to see how they may affect the company's reputation.

????In the end, the CPO is the standard bearer for a company's image to ensure that its values and those of its customers remain in line.

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