蘋果新掌門走出喬布斯光環(huán)
商業(yè)圖解:蘋果的組織流程圖
喬布斯的偉大設(shè)計 ????科技行業(yè)戰(zhàn)略咨詢公司Creative Strategies總裁提姆?巴佳瑞追蹤蘋果公司已有三十余年,他說:“蘋果公司產(chǎn)品開發(fā)的周期并不是以季度為單位。它目前開發(fā)的產(chǎn)品已排到2013年,路線圖已排到2015年。每一件為未來五年開發(fā)的產(chǎn)品都刻著喬布斯的印跡,寄托著他的希望。” ????雖說喬布斯的影響力怎么強(qiáng)調(diào)都不過分,但蘋果公司也并非喬布斯一人獨(dú)攬大權(quán)。公司有一大批經(jīng)驗豐富的高管,他們都已對喬布斯的遠(yuǎn)見卓識和方向把握心領(lǐng)神會。他們中包括營銷總監(jiān)菲利普 W. 席勒;喬納森?伊伍,生于倫敦的設(shè)計師、現(xiàn)任蘋果公司工業(yè)設(shè)計資深副總裁;以及斯科特?福斯特,iOS操作系統(tǒng)資深副總裁。 ????沒有了喬布斯,庫克必將更為倚重這支明星團(tuán)隊。 ????蘋果的接班人計劃一直就是個受到嚴(yán)密保護(hù)的機(jī)密。但是,從硅谷到華爾街,所有人都早已預(yù)料到,庫克最終將接替喬布斯。現(xiàn)在水落石出了。此外,比任何時候都更清楚的一點(diǎn)是,喬布斯對這一天的籌劃同樣用到了他在新產(chǎn)品發(fā)布以及發(fā)表主題演講時的那種謹(jǐn)慎和細(xì)致——他逐步退出蘋果公司歷史舞臺的每一步也同樣如此。 ????譯者:清遠(yuǎn) |
Steve Jobs' greatest designs ????"Apple does not create products on a quarter by quarter basis," said Tim Bajarin, president of Creative Strategies, who has followed Apple for more than three decades. "It has products in development through 2013 and a roadmap through 2015. Everything that is in the works for the next five years has Steve's imprint and blessing." ????And while it is impossible to overstate the influence of Jobs, Apple is not a one-man operation. The company has a deep bench of seasoned executives, who have absorbed Jobs's vision and direction. They include Philip W. Schiller, the company's marketing chief; Jonathan Ive, the London-born designer who is Apple's senior vice president for industrial design; and Scott Forstall, a senior vice president for iOS software. ????Without Jobs in the mix, you can expect Cook to rely more heavily on them. ????Apple's succession plans have been a closely guarded secret. Still everyone from Silicon Valley to Wall Street had expected that Cook would eventually replace Jobs. Now we know. And it seems clearer than ever that Jobs had planned for this day -- and for his gradual exit from Apple -- with the same care and precision he applied to the release of a new product or one of his keynote speeches. |
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